Mailchimp vs Shopify Email: Which is Better for Email Marketing?

Mailchimp vs Shopify Email: Which is Better for Email Marketing?

Table of Contents

  1. Introduction
  2. The Difference Between MailChimp and Shopify Email
  3. Cost Comparison
  4. Ease of Use
  5. Integration with Shopify
  6. MailChimp Customer Service
  7. Deliverability Rates
  8. Recommended Email Software
  9. Pros and Cons of MailChimp
  10. Pros and Cons of Shopify Email

MailChimp versus Shopify Email: A Comparative Analysis


In the world of e-commerce and digital marketing, email marketing has proven to be an effective tool for businesses to communicate and engage with their customers. In this article, we will compare two popular email marketing platforms: MailChimp and Shopify Email. We will explore the differences between the two, their cost comparisons, ease of use, integration with Shopify, customer service, deliverability rates, and ultimately provide a recommendation based on our analysis.

The Difference Between MailChimp and Shopify Email

The first and most significant difference between MailChimp and Shopify Email is their compatibility with the Shopify platform. If you are not a Shopify user or do not have an e-commerce store, you cannot access Shopify Email. It is exclusively available to users with a paid Shopify plan, offering them 10,000 free emails per month. While this may seem like a generous offer, it is essential to note that emails are counted based on each individual email address they are sent to. You can also send additional emails beyond the free limit at a cost of $0.001 per email.

MailChimp, on the other hand, does not require a specific platform or plan. It is a versatile email marketing tool that can be integrated into multiple platforms, including Shopify. With MailChimp, you have the flexibility to manage multiple brands and email lists in a single place. This makes MailChimp an attractive option for businesses with various brands or those who do not solely rely on Shopify for their e-commerce needs.

Cost Comparison

When it comes to cost, choosing between MailChimp and Shopify Email depends on the volume of emails you send. Shopify Email offers 10,000 free emails per month, which may suffice for small businesses or those with a limited subscriber base. If you require additional emails, the cost is $0.001 per email.

MailChimp's pricing structure is more scalable and can accommodate businesses of all sizes. For example, sending 100,000 additional emails per month would cost $100 on Shopify Email. In comparison, MailChimp offers a more cost-effective solution, with a monthly fee of $87 for the same volume of emails.

It is worth noting that MailChimp's affordability advantage diminishes if you do not reach the full capacity of the emails you are paying for. If you have a smaller subscriber base and only send a portion of the allocated emails, you may end up wasting money with MailChimp.

Ease of Use

When it comes to user experience and ease of use, MailChimp has a clear advantage. As a dedicated email marketing platform, MailChimp offers a comprehensive set of features tailored specifically for creating and managing email campaigns. It provides intuitive automation capabilities, AI-powered analytics, and user-friendly templates that can be customized to match your brand's aesthetics. MailChimp's user interface makes it easy for both beginners and experienced marketers to navigate and utilize its features efficiently.

In contrast, Shopify Email is an add-on feature within the Shopify platform. While it offers essential email marketing functionalities, it may lack the depth and versatility of a dedicated email marketing tool like MailChimp. Shopify Email is more suitable for users who primarily use Shopify as their e-commerce platform and want an integrated solution for their email marketing needs.

Integration with Shopify

For businesses with a Shopify store, the integration between the e-commerce platform and the email marketing tool is a crucial factor. Shopify Email seamlessly integrates with the Shopify platform, providing a unified experience for managing your store and email campaigns. This integration simplifies the process of sending targeted emails to your customers, as you have access to customer data and purchase history directly within Shopify Email.

While MailChimp also offers integration with Shopify, it provides a more comprehensive solution for managing multiple brands or platforms. MailChimp allows you to connect multiple Shopify stores and other e-commerce platforms, consolidating your email marketing efforts in a single platform. This is particularly advantageous for businesses with diverse brands or those with a presence outside of Shopify.

MailChimp Customer Service

Customer service is a crucial aspect to consider when choosing an email marketing platform. Unfortunately, MailChimp's customer service has received significant criticism. Many users have reported poor experiences with the platform's customer support, citing issues with billing, charge disputes, and difficulties in reaching a resolution. This aspect alone has led to negative reviews and a poor customer satisfaction rating for MailChimp on platforms like Trustpilot.

On the other hand, Shopify has a more favorable track record in terms of customer service. The platform's dedicated support team is readily available to assist and resolve any issues users may encounter. This level of customer support can significantly impact your experience with an email marketing platform, especially when problems arise that require prompt resolution.

Deliverability Rates

The success of an email marketing campaign relies on the deliverability rate, which refers to the percentage of emails that successfully reach the recipients' inboxes. Both MailChimp and Shopify Email have robust email delivery systems, but MailChimp is generally regarded as having better deliverability rates.

MailChimp's extensive experience in the email marketing industry, along with its focus on email deliverability best practices, contributes to its higher success rate. The platform's reputation, coupled with comprehensive anti-spam measures, ensures that your emails have a higher chance of avoiding spam filters and reaching your subscribers' inboxes.

Shopify Email's deliverability rates are also respectable but may not have the same level of success as MailChimp's. This difference is mainly due to MailChimp's long-standing presence in the industry and its ability to establish strong relationships with email service providers, maximizing the chances of successful email deliverability.

Recommended Email Software

Considering all the factors discussed, if you use Shopify as your primary e-commerce platform and require a simple and integrated email marketing solution, Shopify Email is a viable choice. It seamlessly integrates with your Shopify store, allowing you to effectively communicate with your customers without relying on a separate email marketing tool.

For businesses with multiple brands or platforms, as well as those who prioritize user experience and versatility, MailChimp is highly recommended. While it may come at a slightly higher cost, MailChimp provides a comprehensive set of features, robust customer support, and better deliverability rates.

Ultimately, the decision between MailChimp and Shopify Email comes down to the specific needs and goals of your business. Assess how many emails you send, the complexity of your email marketing endeavors, and the level of integration required. By carefully evaluating these factors, you can choose the email marketing platform that best suits your business's unique requirements.

Pros and Cons of MailChimp

Pros of MailChimp:

  • Versatile and can be integrated with various platforms
  • Comprehensive features for email marketing campaigns
  • User-friendly interface and customizable templates
  • Better deliverability rates compared to Shopify Email

Cons of MailChimp:

  • Customer service has received negative reviews
  • Pricing may be higher than Shopify Email for smaller volumes of emails

Pros and Cons of Shopify Email

Pros of Shopify Email:

  • Seamless integration with Shopify platform
  • Simplified email marketing for Shopify users
  • Cost-effective for small businesses with limited email volumes

Cons of Shopify Email:

  • Limited versatility for businesses with multiple brands or platforms
  • May not offer the same depth of features as MailChimp
  • Deliverability rates may not be as high as MailChimp


  • MailChimp and Shopify Email are popular email marketing platforms.
  • MailChimp is versatile and integrated with multiple platforms, while Shopify Email is exclusive to Shopify users.
  • The cost comparison depends on the volume of emails sent, with MailChimp offering scalability and affordability.
  • MailChimp provides a better user interface and comprehensive features, while Shopify Email is more streamlined for Shopify users.
  • MailChimp has received criticism for customer service, while Shopify has a positive reputation in this regard.
  • MailChimp generally has better deliverability rates compared to Shopify Email.
  • MailChimp is recommended for businesses with multiple brands or platforms, while Shopify Email is suitable for Shopify-focused businesses with simpler email marketing needs.

Frequently Asked Questions (FAQ)

Q: Can I use Shopify Email if I don't have a Shopify store?

A: No, Shopify Email is exclusively available to users with a paid Shopify plan and is designed as an extension of the Shopify platform.

Q: Is MailChimp more expensive than Shopify Email?

A: The cost comparison depends on the volume of emails sent. For smaller volumes, Shopify Email may be more cost-effective, while MailChimp offers scalability for larger email campaigns.

Q: Which platform has better customer service?

A: Shopify has a better track record in terms of customer service, as reported by users. MailChimp has received negative reviews regarding its customer support.

Q: Does MailChimp have better deliverability rates?

A: Yes, MailChimp is generally regarded as having better deliverability rates due to its extensive experience and established reputation in the email marketing industry.

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