Create and Sell Custom Products Online

Create and Sell Custom Products Online

Table of Contents:

  1. Introduction
  2. The Importance of Branded Products in Online Business
  3. Sourcing and Customizing Products on
  4. Two Strategies: RFQ Method and RTS Method
  5. Direct Search Method
  6. RTS Method: Ready to Ship
  7. RFQ Method: Request for Quotation
  8. Tips for Submitting an RFQ
  9. Build Good Supplier Relationships
  10. Conclusion



In today's digital age, starting an online business has become easier than ever. One of the most lucrative ways to establish your brand and generate income online is by designing and selling your own branded products. Whether it's athletic clothing, unique inventions, or everyday items like desk mats or electric toothbrushes, the possibilities are endless. In this article, we will explore how you can source and customize your own products step by step using, one of the largest business-to-business platforms in the world.

The Importance of Branded Products in Online Business

Branding is a crucial aspect of any successful online business. By creating your own branded products, you can differentiate yourself from the competition and build customer loyalty. Branded products allow you to establish a unique identity and connect with your target audience on a deeper level. Moreover, selling your own branded products gives you control over quality, pricing, and overall customer experience. In the following sections, we will delve into the strategies you can use to find and customize the perfect products for your online store.

Sourcing and Customizing Products on is a global marketplace that connects buyers and sellers from all over the world. It is the go-to platform for entrepreneurs looking to source and customize products in bulk. houses a vast network of manufacturers and suppliers, offering a wide range of products and customization options. By leveraging this platform, you can work directly with suppliers to create unique products tailored to your brand's specifications.

Two Strategies: RFQ Method and RTS Method

When it comes to sourcing and customizing products on, there are two primary strategies you can employ: the RFQ method (Request for Quotation) and the RTS method (Ready to Ship). These strategies cater to different business needs and preferences. In the following sections, we will discuss each method in detail and explore their benefits.

Direct Search Method

The direct search method involves manually browsing through categories and subcategories on to find the products you are interested in. While this method provides a hands-on approach, it can be time-consuming and may not yield the best results. Direct search is recommended if you have a specific product in mind and want to explore options directly.

RTS Method: Ready to Ship

The RTS method is ideal for those who want to start selling products quickly without the need for bulk purchases. With the RTS method, you can order small quantities of ready-to-ship products directly from suppliers. This allows for faster dispatch time and reduces the risk of holding excess inventory. The RTS method is perfect for testing the market or dropshipping. We will guide you through the process of using the RTS method effectively.

RFQ Method: Request for Quotation

The RFQ method is a more comprehensive and efficient way to find the right supplier for your custom product. With the RFQ method, you submit a detailed request to multiple suppliers, specifying your product requirements and customization needs. Suppliers then provide you with quotations based on your request. This method allows you to compare prices, negotiate terms, and establish a solid partnership with the most suitable supplier. We will guide you through the process of creating an effective RFQ and ensuring a successful collaboration with suppliers.

Tips for Submitting an RFQ

Submitting an RFQ requires careful planning and effective communication. To increase your chances of receiving quality quotations and finding the right supplier, here are some important tips to keep in mind:

  1. Overcommunicate: Provide as much information as possible in your RFQ to give suppliers a clear understanding of your requirements and expectations.
  2. Audit Suppliers: Before finalizing a deal, thoroughly review supplier information, including company details and compliance documents. Ensure that the supplier meets your criteria and has the necessary certifications.
  3. Clarify Payment Terms: Discuss payment terms with the supplier to avoid any confusion or surprises later on. Common payment methods include TT (Telegraphic Transfer) and PayPal.
  4. Build Relationships: Treat suppliers as potential long-term partners rather than just transactional entities. Foster good communication, be professional, and consider using WeChat for better communication.
  5. Follow Up: Actively engage with suppliers who respond to your RFQs. Ask additional questions, request samples, and establish a dialogue to assess compatibility and build mutual trust.

Build Good Supplier Relationships

Building good relationships with your suppliers is crucial for ongoing success. Treat them as valued partners and maintain open lines of communication. Regularly update them on your business requirements, convey any changes or concerns, and seek their feedback. By building trust and fostering a strong relationship, you can enjoy smooth collaborations, better customization options, and enhanced support from your suppliers.


Designing and selling your own branded products is a fantastic way to establish a successful online business. By utilizing platforms like, you can source high-quality products that align with your brand's vision. Whether you choose the RTS method for quick and easy product acquisition or the RFQ method for custom creations, remember to communicate effectively, collaborate with reliable suppliers, and build lasting relationships. With dedication and strategic sourcing, your branded products can pave the way for a profitable and fulfilling business venture.


  • Designing and selling branded products is a lucrative online business opportunity.
  • is the leading platform for sourcing and customizing products.
  • Two strategies: RFQ Method and RTS Method.
  • Direct search for specific products.
  • RTS Method for ready-to-ship products in small quantities.
  • RFQ Method for custom products and establishing supplier partnerships.
  • Tips for submitting an effective RFQ and building supplier relationships.


Q: Is it necessary to have a specific product in mind before using A: While having a specific product in mind can help streamline your search, offers a wide range of products and customization options, allowing you to explore different possibilities.

Q: Can I start an online business with small quantities of ready-to-ship products? A: Yes, the RTS method allows you to order small quantities of ready-to-ship products, making it suitable for testing the market or starting with minimal inventory.

Q: How do I ensure the quality of products from suppliers found on A: It is crucial to carefully audit suppliers by reviewing their company information, compliance documents, and customer reviews. Requesting samples and engaging in regular communication can also help ensure quality.

Q: What payment terms are commonly used when working with suppliers on A: The most popular payment terms include TT (Telegraphic Transfer) and PayPal. These terms can be discussed and negotiated with suppliers based on mutual agreement.

Q: How important is it to build relationships with suppliers? A: Building good relationships with suppliers is essential for ongoing success. It enables better communication, customization options, and long-term collaborations that benefit both parties involved.

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