Unlock Global Sales with Multi-Language Post Purchase Funnels on Shopify

Table of Contents

1. Introduction
2. Translating Your Shopify Store
   • Using Translation Apps
   • Compatible Translation Apps with reconvert
3. Setting Up Language Segmentation
   • Creating a Duplicate Funnel
   • Editing the Trigger for the New Funnel
4. Translating Offers in the Funnel
   • Accessing the Offer Editor
   • Translating Relevant Text for the Offer
5. Translating the Thank You Page
   • Creating a New Thank You Page
   • Translating Widgets on the Thank You Page
6. Adjusting Language Settings for Mandatory Parts
7. Translating Popup with Timer
   • Translating Popup Content
8. Testing the Translated Funnel
   • Running Test Orders
   • Checking Funnel Display for Different Languages
9. Conclusion

How to Support Multi-Language Stores on Shopify using reconvert

Shopify is a popular e-commerce platform that allows you to create and customize your online store. If you have customers from different countries who speak various languages, it's essential to provide them with a seamless shopping experience in their preferred language. In this article, we will guide you on how to support multi-language stores by using the reconvert app on Shopify.

Translating Your Shopify Store

Before you start setting up language segmentation with reconvert, you need to translate your Shopify store into the desired languages. There are various translation apps available on the Shopify app store that can help you with this task. Choose a translation app that suits your needs and follow the instructions provided by the app to translate your store's content.

Using Translation Apps

Translation apps simplify the process of translating your store. They allow you to select the languages you want to support and provide options for translating different elements of your store, such as product descriptions, collections, and menus. Explore the available translation apps on the Shopify app store and choose the one that best fits your requirements.

Compatible Translation Apps with reconvert

Not all translation apps are compatible with reconvert. To ensure smooth integration and proper functioning of reconvert's language segmentation features, verify that the translation app you choose supports reconvert. Refer to the documentation or help tutorials of both reconvert and the translation app to confirm compatibility.

Setting Up Language Segmentation

Once you have translated your Shopify store, you can proceed to set up language segmentation using reconvert. Language segmentation allows you to create separate funnels for different languages, ensuring that your customers see the appropriate offers and messages based on their language preference.

Creating a Duplicate Funnel

To support multi-language stores, you need to create a duplicate funnel for each language you want to target. Start by accessing the reconvert app dashboard on Shopify. Scroll down to the top funnel section, where you will find the default funnel for the English language. Click on the "Actions" dropdown and select "Duplicate" to create a new funnel.

Editing the Trigger for the New Funnel

After duplicating the funnel, you need to edit the trigger to specify the language that will activate the funnel. In the funnel editor, double click on the name of the duplicated funnel and rename it accordingly (e.g., Italian). Next, change the trigger from "All Orders" to "Orders using the Italian language." This ensures that the funnel will only be displayed for orders placed in Italian.

Translating Offers in the Funnel

To provide a fully localized experience, you need to translate the offers within the funnels. Each offer may consist of various text elements that you should translate accordingly. Begin by selecting the offer you want to translate and access the offer editor.

Accessing the Offer Editor

The offer editor allows you to modify and customize the details of each offer. To access the offer editor, click on the "Edit" button next to the offer you wish to translate. In the offer editor, you can update the offer's text, images, and other relevant information to match the language you are targeting.

Translating Relevant Text for the Offer

Focus on translating the text that appears in the offer. While certain parts, such as the product title, may be dynamic and automatically translated based on your Shopify settings, you should manually translate the other text components. Ensure that the translated text accurately represents the offer and resonates with customers in their native language.

Translating the Thank You Page

The thank you page is an important component of your post-purchase funnel. It provides an opportunity to convey gratitude and upsell additional products or offers. To support multi-language stores, you must translate the thank you page into the desired languages.

Creating a New Thank You Page

In the funnel editor, you need to create a new thank you page specific to the language you want to target. Delete any existing thank you pages associated with the funnel and create a new one. Use the conversion monster template as a starting point and set up the discount or other elements according to your requirements.

Translating Widgets on the Thank You Page

Within the thank you page editor, you can translate each widget to match the desired language. Each widget represents a specific element on the page, such as text, images, or videos. Click on each widget and refer to your translation resources or professional translator to accurately translate the content and ensure a seamless experience for your customers.

Adjusting Language Settings for Mandatory Parts

Certain parts of your Shopify store, such as the order confirmation page and customer information section, are mandatory and cannot be translated within reconvert. These elements are controlled by Shopify's language settings and will automatically adjust based on the customer's language preference. Therefore, you do not need to manually translate them within reconvert.

Translating Popup with Timer

If your funnel includes a pop-up with a timer, you will also need to translate its content. Access the general settings tab in the funnel editor and navigate to the pop-up with timer section. Translate the entire content of the pop-up, including the title, description, and any other text elements displayed to the customer.

Testing the Translated Funnel

Before making your translated funnel live, it is crucial to test its functionality and ensure a smooth experience for your customers. Run test orders in both English and the target language to confirm that the funnel displays the correct language-specific elements.

Running Test Orders

To test the English version of the funnel, run a test order using the default language settings in your store. Ensure that the funnel displays the English offers and thank you page as expected.

Checking Funnel Display for Different Languages

To test the funnel in the target language, change the language settings on your store to the desired language. Run another test order and verify that the funnel displays the correctly translated offers and thank you page.

Conclusion

Supporting multi-language stores on Shopify is essential for providing a localized shopping experience to customers around the world. By utilizing reconvert and following the steps outlined in this article, you can easily translate and customize your funnels to accommodate different languages. Remember to regularly update and optimize your translations based on customer feedback and market trends. With a well-implemented multi-language strategy, you can expand your customer reach and drive conversions in global markets.