Maximize Conversions: Track and Measure QR Codes on Shopify

Table of Contents

1. Introduction
2. Why is tracking QR code scans important?
3. Step 1: Installing QR code generator hub for Shopify
4. Understanding the statistics in QR code generator hub
5. Use cases for tracking QR code scans
   • Improving marketing activity
   • Paying out commissions
6. Integrating QR codes with Google Analytics
7. Enabling UTM attribution tracking
8. Integrating attribution tracking with Shopify
9. Viewing QR code scan data in Shopify
10. Advanced techniques for improving QR code conversions

Article

How to Track QR Code Scans for Better Conversions

Introduction

In today's competitive online selling environment, tracking and analyzing data is essential for staying ahead. Unfortunately, many people overlook tracking QR code scans, missing out on valuable insights. In this article, we will guide you on how to track QR code scans using the QR code generator hub for Shopify. By doing so, you can gain a deeper understanding of your audience, improve marketing activities, and enhance conversion rates.

Why is Tracking QR Code Scans Important?

Tracking QR code scans provides valuable data that can help you optimize your marketing strategies. It allows you to measure the effectiveness of your QR codes, identify the sources of your traffic, and analyze customer behavior. By tracking QR code scans, you can make data-driven decisions, identify areas of improvement, and ultimately increase your conversions.

Step 1: Installing QR Code Generator Hub for Shopify

To get started with tracking QR code scans, the first step is to install the QR code generator hub for Shopify. This app is the number one QR code app in the Shopify App Store. Simply follow the provided link in the description below and install the app. Once installed, you can access the QR code generator hub from your Shopify dashboard.

Understanding the Statistics in QR Code Generator Hub

Within the QR code generator hub, you have access to comprehensive statistics and data. At a glance, you can see the number of scans you've had today and the total scans over the past two weeks. Moreover, the most interesting statistic is the number of orders generated through your QR codes. By clicking "view all," you can dive into more detailed statistics and data.

This detailed view allows you to filter and analyze data just like you would in Google Analytics. You can view charts showcasing geographic location, types of devices and browsers used, and even specific details of orders that came from QR codes. This feature is especially useful for merchants who utilize QR codes to pay out commissions. By generating different QR codes for each sales channel, it becomes easier to calculate commissions based on QR code-generated orders.

Integrating QR Codes with Google Analytics

Beyond the built-in statistics and data provided by QR code generator hub, you can also integrate QR codes with Google Analytics. Enabling this integration ensures that QR code scans appear as campaigns in your Google Analytics account. This integration allows you to leverage the powerful features of Google Analytics to track QR code performance, user sources, and campaign effectiveness.

Enabling UTM Attribution Tracking

To take full advantage of tracking QR code scans, enable UTM attribution tracking in the QR code generator hub. This pro-level feature adds UTM (Urchin Tracking Module) tracking to your QR codes. By enabling UTM tracking, data from QR code scans will be available in Google Analytics. This means you can track campaigns, sources, and other valuable information related to QR codes.

Integrating Attribution Tracking with Shopify

In addition to Google Analytics integration, you can also integrate attribution tracking of QR code scans with Shopify. Shopify offers various reports, including attribution sessions and attribution to marketing. With these reports, you can gain insights into how QR code scans contribute to your overall marketing efforts. Additionally, in the orders section of Shopify, you can see if a customer came from a QR code, providing valuable data at the order level.

Viewing QR Code Scan Data in Shopify

By utilizing the QR code generator hub, you gain extensive visibility into your QR codes' performance, usage, and their impact on conversions. Alongside the detailed statistics and charts, you can also download reports that include gross sales and other vital information. This data can be utilized for commission calculations or any other analysis you require.

Advanced Techniques for Improving QR Code Conversions

If your QR code conversions are not meeting your expectations, QR code generator hub offers advanced techniques to help you improve. By exploring their video resources, you can learn additional strategies and best practices for optimizing QR code conversions.

In conclusion, tracking QR code scans is crucial for maximizing your online selling potential. By using the QR code generator hub and integrating with Google Analytics and Shopify, you gain valuable insights into the effectiveness of your QR codes, user behavior, and campaign performance. Armed with this knowledge, you can refine your marketing strategies, increase conversions, and ultimately achieve greater success in your online business.

Highlights

• Take advantage of QR code tracking to gain valuable insights and improve online selling.
• Install QR code generator hub for Shopify to access comprehensive statistics and data.
• Track geographic location, device type, and specific order details generated through QR codes.
• Integrate QR codes with Google Analytics for enhanced campaign tracking and analysis.
• Enable UTM attribution tracking to track QR code scans and sources in Google Analytics.
• Utilize Shopify's reports and order details to gain a deeper understanding of QR code-generated conversions.
• Advanced techniques and resources are available to improve QR code conversion rates.
• Make data-driven decisions and optimize your marketing strategies using QR code scan data.

FAQ

Q: Why is tracking QR code scans important? A: Tracking QR code scans allows you to measure the effectiveness of your QR codes, understand user behavior, and optimize your marketing strategies for better conversions.

Q: Can I integrate QR codes with Google Analytics? A: Yes, by enabling Google Analytics integration, you can track QR code performance, user sources, and campaign effectiveness using the powerful features of Google Analytics.

Q: How can QR code scans help in commission calculations? A: Merchants can use QR code scans to pay out commissions by assigning different QR codes to different retailers, sales channels, or locations. Each QR code-generated order can then be attributed to the respective source for commission calculations.

Q: Can I view QR code scan data in Shopify? A: Yes, with the QR code generator hub, you can view detailed statistics, download reports, and even see if a customer came from a QR code at the order level in Shopify.

Q: How can I improve QR code conversions? A: QR code generator hub offers advanced techniques and video resources to help you optimize QR code conversions, ensuring maximum impact and better results.