The Future of Product Photography: AI-Generated Photos
The Future of Product Photography: AI-Generated Photos
Table of Contents
- Flair.ai: Pros and Cons
- Pebbley: A Disappointing Experience
- The Future of Product Photography with AI
- Incorporating AI into Your Business
Is AI the Future of Product Photography?
As the world becomes increasingly digitalized, the importance of high-quality product fixtures has never been greater. With e-commerce sales skyrocketing, companies must find innovative ways to showcase their products online. Enter artificial intelligence - this game-changing technology promises to revolutionize the way that we approach the digital realm.
In this article, we will be testing out three different websites that use artificial intelligence to create product pictures. We'll be weighing the pros and cons, and by the end of this article, we'll have a definitive answer to the question on everyone's mind: is AI the future of product photography?
Flair.ai: Pros and Cons
The first website we tested was Flair.ai. This website has two components to it - a pre-made component and a custom side. The pre-made side gives you a brief that is going to generate a picture similar to what it's showcasing. In the custom side, it allows you to prompt the AI image.
One issue that we see here for a company is that they need a professional image to base all of this off of. These websites are going to remove the background from this product picture and use the product itself. So, it's important to have a professionally photographed image to start with.
The images that Flair.ai generated were not totally consistent, which could be really bad for companies trying to maintain a cohesive social media account. On the opposite side of things, big companies like to do one-off campaigns - a picture that's going to be featured in a store. That's great for them because now, if they only want one picture that kind of goes with the theme, they could generate the image and not have to worry about paying a photographer and possibly paying thousands of dollars in licensing.
Pebbley: A Disappointing Experience
The second website we tested was Pebbley. This website was so much of a bust that we decided to just delete it from the video. It's not even worth the breath that I'm wasting on it.
The Future of Product Photography with AI
Artificial intelligence is relatively new, and this is something that's bringing us into a new day and age in technology. So, the fact that they are already able to generate pictures that are sometimes usable and that follow a prompt that we are giving it is something that we should be slightly concerned about as product photographers ourselves.
There's going to be companies that perfect these little AI glitches and imperfections that we see in these photos, but the question is, will it take over our jobs? Who are these programs made for? They are made for possibly smaller companies just starting out that don't have the budget to hire a professional photography company to create beautiful dynamic images. It's for a higher-end company that wants to create one-off campaigns such as email marketing, something to print on an ad or a banner, or a term that wants to cut out a photographer and possibly cut out thousands of dollars in licensing.
Incorporating AI into Your Business
Photography is just as much about lighting and depth of field and prop positioning as it is as the photo itself. As we saw, there's a lot of elements that these photos take out. Everything is sharp, everything is in focus, and that doesn't happen. You don't have control over the little details and props. When a company uses a photographer, they're able to sketch out everything in detail that way they have a clear vision of what the campaign is going to look like.
As for now, our careers are safe, but if you can start incorporating AI into your work, I would definitely experiment with doing it. And like I said, stay on top of the trend. No matter what happens in the future, I would think of AI as a supplement to your business. It is something that is supposed to help you.
In conclusion, artificial intelligence is not going to take over our jobs as product photographers. It is a tool that we can use to supplement our work. There are pros and cons to using AI-generated product photos, and it's important to understand them before incorporating them into your business.
Q: Can AI-generated product photos be used for a cohesive social media account? A: No, these programs will generate different backgrounds every time you upload a product and use the same prompt. So, there is a lack of consistency throughout the images.
Q: Can AI-generated product photos be used for collection images? A: No, AI cannot guarantee that everything that it generates is going to be the same kind of theme. So, there is a lack of consistency throughout the images.
Q: Can AI-generated product photos be used to add to a photographer's portfolio? A: Yes, photographers can use these AI-generated pictures to add to their portfolio. However, it's important to be able to replicate what the company is showing you.
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