Mastering Shopify Email Marketing

Mastering Shopify Email Marketing

Table of Contents:

  1. Introduction
  2. Sending Emails through Shopify
    • 2.1 Accessing the Shopify Marketing Section
    • 2.2 Creating a Campaign
    • 2.3 Choosing a Template
  3. Customizing Shopify Emails
    • 3.1 Uploading Custom Flyers
    • 3.2 Writing Catchy Subject Lines and Preview Texts
    • 3.3 Customizing Email Design
  4. Sending Emails to Subscribers
    • 4.1 Selecting Subscriber Groups
    • 4.2 Reviewing and Previewing Emails
    • 4.3 Scheduling Email Sending
  5. Conclusion

How to Send Marketing Emails through Shopify

In this article, we will discuss a simple and easy way to send out marketing emails using Shopify. Email marketing is crucial for businesses as it helps in reaching out to potential customers and promoting products or services effectively. With Shopify, you can streamline the process of sending emails to your subscribers and customize them according to your brand. So let's dive in and learn how to send marketing emails through Shopify!

1. Introduction

Email marketing has been widely recognized as an effective communication channel for businesses. It allows you to connect with your target audience directly, build relationships, and promote your products or services. With Shopify, an e-commerce platform, you can easily send out marketing emails to your subscribers and engage them with your brand.

2. Sending Emails through Shopify

2.1 Accessing the Shopify Marketing Section

To start sending marketing emails through Shopify, you need to log into your Shopify account and access the marketing section. Navigate to the dashboard and click on the "Marketing" tab located on the sidebar. This will take you to the marketing section, where you can create and manage campaigns.

2.2 Creating a Campaign

In the marketing section, you will find the option to create a campaign. Click on the "Create Campaign" button to begin the process. Shopify offers various templates to choose from, making it easy for you to create professional-looking emails.

2.3 Choosing a Template

Shopify provides a range of pre-designed templates for different purposes, such as new arrivals, product sales announcements, and event notifications. You can select a template that suits your needs or opt for a blank sheet and customize it according to your preferences. Don't forget to add attention-grabbing subject lines and preview texts to entice recipients to open your emails.

3. Customizing Shopify Emails

To make your marketing emails more personalized and aligned with your brand, Shopify enables you to customize various elements.

3.1 Uploading Custom Flyers

If you have already created custom flyers or promotional images using design tools like Canva, you can easily upload them to your Shopify email templates. This allows you to maintain consistency in your branding and make your emails visually appealing.

3.2 Writing Catchy Subject Lines and Preview Texts

The subject line and preview text are crucial elements that determine whether recipients will open your emails or not. Write catchy and attention-grabbing subject lines to pique curiosity and entice readers to click open. Similarly, craft compelling preview texts that offer a glimpse of what recipients can expect from your email.

3.3 Customizing Email Design

Shopify provides various customization options to help you match your email design with your brand identity. You can change colors, add your logo, customize fonts, and even include social media icons. Ensure that your email design is visually appealing, easy to read, and coherent with your overall brand image.

4. Sending Emails to Subscribers

Once you have customized your email template, it's time to choose the target audience and send your emails.

4.1 Selecting Subscriber Groups

Shopify allows you to send emails to specific subscriber groups, such as customers who haven't purchased yet, customers who have purchased multiple times, or customers from specific regions. Select the desired subscriber group based on your marketing goals.

4.2 Reviewing and Previewing Emails

Before sending out your emails, it's essential to review and preview them to ensure everything looks perfect. Shopify provides a preview feature that allows you to see how your email will appear on both desktop and mobile devices. This helps you ensure that your design is responsive and optimized for different screen sizes.

4.3 Scheduling Email Sending

If you prefer not to send emails immediately, Shopify offers the option to schedule email sending. You can choose a specific date and time when you want your emails to be sent. This allows you to plan your email campaigns in advance and ensure timely delivery.

5. Conclusion

Sending marketing emails through Shopify is a straightforward process that can significantly benefit your business. By following the steps outlined in this article, you can create customized and engaging email campaigns that grab the attention of your subscribers. Leverage the power of email marketing to drive traffic to your website, boost sales, and build strong relationships with your customers. Start sending out emails through Shopify today and experience the positive impact it can have on your business.


  • Sending effective marketing emails through Shopify is crucial for businesses to connect with their target audience and promote their products or services.
  • Shopify provides an easy and user-friendly platform for sending out marketing emails, with customizable templates and design options.
  • By utilizing catchy subject lines, preview texts, and visually appealing designs, businesses can captivate their subscribers and drive engagement.
  • Customizing Shopify emails with branded flyers and promotional images adds a personal touch and helps reinforce brand identity.
  • Selecting specific subscriber groups and scheduling email sending allows businesses to target their audience strategically and ensure timely delivery.
  • Email marketing through Shopify can significantly benefit businesses by driving traffic, boosting sales, and building strong customer relationships.

Frequently Asked Questions (FAQs)

Q: Can I customize the design of Shopify email templates?

A: Yes, Shopify allows you to customize various design elements such as colors, fonts, logos, and even background images. You can create visually appealing and on-brand email templates.

Q: How can I engage my subscribers with email marketing?

A: To engage your subscribers, focus on creating compelling subject lines, preview texts, and content that provides value. Personalize your messages and segment your email lists to target specific customer groups.

Q: Can I schedule my email campaigns in advance?

A: Yes, Shopify provides an option to schedule email sending. This allows you to plan your campaigns ahead of time and ensure timely delivery to your subscribers.

Q: Are there any additional costs for sending marketing emails through Shopify?

A: Shopify offers the first 2000 emails for free, after which it charges $1 for every thousand emails sent. This makes it an affordable option for businesses of all sizes.

Q: Can I track the performance of my email campaigns in Shopify?

A: Yes, Shopify provides analytics and reporting features that allow you to track the performance of your email campaigns. You can monitor metrics such as open rates, click-through rates, and conversions to evaluate the effectiveness of your campaigns.

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