Is the Shopify Basic Plan Right for Your E-commerce Business?

Is the Shopify Basic Plan Right for Your E-commerce Business?

Table of Contents:

  1. Introduction
  2. Shopify Basic Plan 2.1 Features of the Shopify Basic Plan 2.1.1 Online Store 2.1.2 Unlimited Products 2.1.3 Staff Accounts 2.1.4 24/7 Support 2.1.5 Manual Order Creation 2.1.6 Discount Codes 2.1.7 SSL Certificate 2.1.8 Abandoned Cart Recovery 2.1.9 Gift Cards 2.1.10 Reports
  3. Shopify Advanced Plan 3.1 Features of the Shopify Advanced Plan 3.1.1 Customer Segmentation 3.1.2 Marketing Automation 3.1.3 Unlimited Contacts 3.1.4 E-commerce Automations 3.1.5 Third-Party Calculated Shipping Rates 3.1.6 Priority Mail Cubic Pricing 3.1.7 Parcel Select Cubic Pricing 3.1.8 Fraud Analysis 3.1.9 International MX Rates 3.1.10 Third-Party Fees on Transactions 3.1.11 Point of Sale (POS) 3.1.12 International Commerce 3.1.13 Market Management
  4. Conclusion

Shopify Basic Plan Features Review

Shopify is a popular e-commerce platform that offers different pricing plans to cater to the needs of various businesses. In this article, we will focus on the Shopify Basic plan and compare it to the Shopify Advanced plan. Let's dive into the features of the Shopify Basic plan and understand how it can benefit new e-commerce businesses.

1. Online Store The Shopify Basic plan allows you to create and customize your online store. You can showcase your products, add product descriptions, and manage inventory.

2. Unlimited Products With the Shopify Basic plan, you can add an unlimited number of products to your store. This is particularly useful if you have a wide range of products to offer.

3. Staff Accounts The Basic plan provides you with two staff accounts initially, which can be upgraded to five or fifteen accounts as per your business requirements. This enables you to assign roles and permissions to your team members.

4. 24/7 Support Whether you're facing technical issues or need assistance with your store, Shopify offers 24/7 customer support to help you resolve any queries or concerns.

5. Manual Order Creation With the Basic plan, you can manually create orders for customers. This is useful when you receive orders through offline channels or need to process custom orders.

6. Discount Codes You can create and promote discount codes to attract customers and incentivize purchases. This feature helps in boosting sales and customer engagement.

7. SSL Certificate Shopify provides a free SSL certificate, ensuring that your customers' transactions are secure. This is crucial for building trust and credibility with your online store.

8. Abandoned Cart Recovery The Basic plan includes the feature of abandoned cart recovery, which allows you to send automated emails to customers who have abandoned their carts. This helps in recovering potential lost sales.

9. Gift Cards You can offer digital gift cards to your customers, enabling them to purchase products from your store. This is an effective way to increase customer loyalty and attract new customers.

10. Reports Shopify Basic plan provides basic reporting capabilities, allowing you to track sales, customer behavior, and other key metrics. This helps you make data-driven decisions to optimize your business.

By comparing the features of the Shopify Basic plan and the Shopify Advanced plan, you can determine which plan is best suited for your business needs. The Advanced plan offers additional features such as customer segmentation, marketing automation, third-party calculated shipping rates, and advanced fraud analysis. However, for new e-commerce businesses with occasional in-person sales, the Basic plan is an excellent starting point. It offers a range of essential features at a reasonable price.

In conclusion, the Shopify Basic plan provides new e-commerce businesses with a solid foundation to establish and grow their online presence. With features like an online store, unlimited products, discount codes, and 24/7 support, the Basic plan offers a comprehensive toolkit for success. As your business scales and requires more advanced functionalities, you can always upgrade to the Shopify Advanced plan for additional benefits. Choose the plan that aligns with your business goals and take advantage of Shopify's powerful e-commerce platform.


  • Shopify Basic plan is ideal for new e-commerce businesses.
  • The plan offers features like an online store, unlimited products, discount codes, and 24/7 support.
  • Basic plan pricing starts at $29 per month.
  • Shopify Advanced plan is suitable for scaling businesses and provides advanced reporting.
  • Upgrade options for additional features like marketing automation, third-party calculated shipping rates, and fraud analysis.


Q: Can I try Shopify Basic plan before committing? A: Yes, Shopify offers a free 14-day trial for you to explore and experience the features of the Basic plan.

Q: Can I upgrade from Shopify Basic to Shopify Advanced plan? A: Yes, you can upgrade your plan at any time to unlock additional features and benefits offered by the Advanced plan.

Q: Are there any limitations on the number of products I can add with the Basic plan? A: No, the Basic plan allows you to add an unlimited number of products to your online store.

Q: Does Shopify Basic plan provide SSL certificate? A: Yes, Shopify provides a free SSL certificate with the Basic plan to ensure secure transactions on your online store.

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