Connect Shopify to Facebook Shop: Step-by-Step Guide

Table of Contents

1. Introduction
2. Step 1: Open Facebook and Create a Dummy Page
3. Step 2: Switch to the Dummy Page and Access Meta Business Suite
4. Step 3: Create a Business Account and Facebook Pixel
5. Step 4: Connect Shopify to Facebook Shop
6. Step 5: Install the Facebook App on Shopify
7. Step 6: Connect and Link Your Business Account
8. Step 7: Set Up the Facebook Pixel on Shopify
9. Step 8: Submit for Review and Test Traffic
10. Step 9: Finish Setup and Start Verification
11. Conclusion

How to Connect Shopify to Facebook Shop: A Step-by-Step Guide

Introduction

Are you looking to expand your online business and reach a wider audience? One effective way to do so is by connecting your Shopify store to Facebook Shop. By integrating these platforms, you can seamlessly showcase and sell your products on Facebook and Instagram.

In this guide, we will walk you through the process of connecting Shopify to Facebook Shop, step by step. Whether you are a complete beginner or have some familiarity with both platforms, this guide will help you navigate the process efficiently and effectively.

Step 1: Open Facebook and Create a Dummy Page

The first step is to open Facebook and create a dummy page. This will allow you to set up a business account and connect it to your Shopify store. To create a dummy page, go to the left-hand menu options on Facebook and select "See All." Then, tap on "Page" and follow the prompts to create a page with a random name and category.

Step 2: Switch to the Dummy Page and Access Meta Business Suite

Once you have created the dummy page, switch to it by clicking on your profile picture in the top right corner of Facebook and selecting "Switch to Page." Then, go to the left-hand menu options and select "Meta Business Suite." This will redirect you to a page where you can manage your business accounts and settings.

Step 3: Create a Business Account and Facebook Pixel

In Meta Business Suite, click on the dummy page you created earlier to access its settings. From there, go to the left-hand menu options and select "Business Settings." Here, you can create your Facebook pixel, which is essential for tracking customer behavior and conversions.

To create the pixel, scroll down until you see "Data Sources" and click on it. Then, select "Pixels" and add the pixel name. To link your Shopify store to the pixel, copy your Shopify URL and paste it in the designated area. Once done, click on "Continue" and wait for the page to load.

Step 4: Connect Shopify to Facebook Shop

After the page loads, you will see two options. Select "Set up the pixel now" and choose the option to "Add code using a partner integration." Scroll down and select "Shopify," which will redirect you to the Shopify App Store.

Step 5: Install the Facebook App on Shopify

In the Shopify App Store, search for "Facebook" and select the app that allows you to connect your Shopify store to Facebook Shop and Instagram. Click on "Add app" to install it.

Step 6: Connect and Link Your Business Account

Once the app is installed, go back to Shopify and select "Apps" from the left-hand menu options. Type in "Facebook" in the search bar and click on enter. Select the Facebook app and tap on "Connect Account." Follow the prompts and select your business account. Save your settings by clicking on "Save."

Step 7: Set Up the Facebook Pixel on Shopify

Scroll down on the Shopify dashboard and find the option to connect your pixel. Click on it and tap on "Connect." Agree to the terms and conditions, and select the existing pixel you created earlier. Click on "Connect" and select "I Agree." Submit the pixel for review and wait for the verification process, which may take up to 24 hours.

Step 8: Submit for Review and Test Traffic

While waiting for the verification process, return to Facebook and click on "I've completed the setup on Shopify." Paste your Shopify URL and send test traffic to your store. Once the test is successful, go back to the Shopify dashboard and click on the "Active" button.

Step 9: Finish Setup and Start Verification

Follow the remaining steps in the Shopify dashboard to complete the setup. Once finished, click on "Finish" to confirm that the pixel has been added to your store. Return to Facebook and start the verification process by clicking on "Start verification." Choose the preferred method and upload the necessary documents to verify your business.

Conclusion

Congratulations! You have successfully connected your Shopify store to Facebook Shop. By leveraging the reach and features of social media platforms, you can now maximize the visibility and sales potential of your online store. Start exploring the various marketing tools offered by Facebook and Instagram to grow your business further.