Boost Your Online Store with More Customer Reviews
Boost Your Online Store with More Customer Reviews
Table of Contents:
- Setting up an Integration with Your Email Service Provider
- Creating the Review Request Flow
- Filtering the Trigger for Placed Orders
- Adding Delay to Avoid Continual Requests
- Optional Filter: Order Fulfillment
- Adding Additional Folder to Skip Previously Opened Emails
- Crafting the Review Request Email
- Inserting Personalized Content in the Email
- Including Product Image and Review Button
- Creating the Review URL for Google Reviews
- Testing and Previewing the Review Request Flow
Setting up a Review Request Flow Using ESP
In today's video tutorial, we will discuss how you can easily ask for reviews of your products or company from your previous customers using your Email Service Provider (ESP). Specifically, we will focus on setting up Clavio, which offers more functionality than a traditional ESP. With Clavio, we will show you how to create a flow to request a review from a customer and submit the review to Google Reviews, an excellent free service provided by Google. So, let's dive right into it!
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1. Setting up an Integration with Your Email Service Provider
To get started, ensure that you have set up an integration between your eCommerce store and Clavio. This integration allows Clavio to track customer activities on your website, such as placing orders. While this integration can be done with other ESPs like Mailchimp or SmarterMail, for this tutorial, we will focus on using Clavio as it provides extensive tools for this purpose.
2. Creating the Review Request Flow
Once the integration is in place, navigate to the Flows section in Clavio. Here, you can create a new flow or use one of the pre-built flows available in Clavio. For this demonstration, we will create a custom flow from scratch to tailor it to our needs.
3. Filtering the Trigger for Placed Orders
The first step in the flow is to set the trigger for when a customer places an order. Additionally, we will add a filter to skip anyone who has been in the flow in the last 20 days. This prevents customers who frequently shop from being bombarded with review requests.
4. Adding Delay to Avoid Continual Requests
To avoid overwhelming customers with review requests, we will add a delay of 15 days since the customer placed their order. This delay ensures that customers have enough time to experience the product before receiving a review request.
5. Optional Filter: Order Fulfillment
If you have integration with shipping software like Aftership, you can add a filter to ensure that the order has been fulfilled or delivered before sending the review request. This filter prevents customers from receiving requests for products that may be delayed or on backorder.
6. Adding Additional Folder to Skip Previously Opened Emails
To avoid redundancy and further restrict customers from being bombarded with review requests, add an additional folder to skip anyone who has opened or received the review request email in the last 180 days.
7. Crafting the Review Request Email
Now, let's focus on the content of the review request email. Begin with a personalized greeting that addresses the customer by name. Let them know that your company values their satisfaction and appreciate their feedback. Make it clear that their review is valuable to improve your products and services.
8. Inserting Personalized Content in the Email
Make the email more engaging by including the name of the product the customer purchased. This personalization creates a stronger connection and reminds the customer of their positive experience with your brand.
9. Including Product Image and Review Button
To enhance the visual appeal of the email, include an image of the product the customer purchased. This not only helps them recall the specific item but also adds credibility to the review request. In addition, include a prominent review button that stands out and prompts the customer to leave a review.
10. Creating the Review URL for Google Reviews
To make it convenient for customers to leave a review, include a direct URL to the review page. You can generate this URL by searching for your business on the Google Maps Platform and obtaining the place ID. Replace the place ID in the URL, and customers will be redirected to the review page with a preloaded form.
11. Testing and Previewing the Review Request Flow
Before activating the review request flow, thoroughly test and preview the email content and flow sequence. Ensure all personalization tags are working correctly and that the email appears as expected. This step helps identify any potential issues and ensures a smooth customer experience.
In conclusion, setting up a review request flow using Clavio allows you to efficiently gather customer reviews and enhance your brand's credibility. By following the steps outlined in this tutorial, you can easily implement this flow and maximize your social proof through Google Reviews.
Q: Can I use any Email Service Provider for this process? A: While this tutorial focuses on using Clavio, you can adapt the steps to set up a review request flow with other Email Service Providers like Mailchimp or SmarterMail.
Q: How often should I request reviews from customers? A: It is recommended to wait at least 90 days between review requests for customers who frequently purchase from your store. This prevents excessive requests and ensures a balanced review collection process.
Q: Can I customize the review request email further? A: Absolutely! Feel free to personalize the email content based on your brand's tone and voice. Experiment with different approaches to engage customers and maximize review submissions.
Q: Are Google Reviews the only platform I should focus on? A: While Google Reviews are valuable, it is also beneficial to request reviews on other platforms like Yelp, Facebook, or industry-specific review sites. Diversifying your review presence boosts your overall online reputation.
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