Transforming The Hundreds: From Magento to Shopify Plus

Transforming The Hundreds: From Magento to Shopify Plus

Table of Contents

  1. Introduction
  2. The Beginning of The Hundreds
  3. The Evolution of Streetwear
  4. The Importance of Content
  5. The Power of Digital Presence
  6. Moving to Shopify
    1. Benefits of Shopify
    2. Challenges with Magento 2
  7. Choosing Lucid Fusion
  8. Creating a Seamless Website
  9. Uniting the Blog and Shop
  10. The Future of The Hundreds

The Beginning of The Hundreds

The story of The Hundreds began in 2003 when Ben and I had a vision to create a streetwear brand that went beyond just selling t-shirts. We wanted The Hundreds to be a brand that told stories, loaded with meaning and content. Our website,, became the hub for our brand, a place where our story was shared with the world. In the early days, it was uncommon for a streetwear brand to have a strong online presence, but we embraced it and made it our strength. The digital DNA of our brand has always been a key aspect of our identity.

The Evolution of Streetwear

Streetwear has come a long way since the early days of The Hundreds. What was once a niche culture has now become a global phenomenon. Streetwear has permeated mainstream fashion, influencing trends and gaining popularity among a diverse range of people. The rise of social media and e-commerce has played a significant role in this evolution, allowing streetwear brands to reach a wider audience and connect with customers in new ways. The Hundreds has been at the forefront of this movement, leveraging digital platforms to grow and engage with our community.

The Importance of Content

Content has always been at the core of The Hundreds' brand philosophy. Every product we create has meaning and a story behind it. Our website,, has been the primary platform for sharing these stories with our audience. We believe that storytelling is a powerful tool for connecting with our customers on a deeper level. By providing valuable and engaging content, we have built a loyal following who appreciate the narrative behind our brand. Content not only drives sales but also helps to create a sense of community and identity.

The Power of Digital Presence

Having a strong digital presence has been crucial for The Hundreds' success. While other streetwear brands were hesitant to embrace e-commerce and online promotion, we took it head-on. Our website,, became the heartbeat of our company, allowing us to showcase our products, tell our story, and connect with our audience. We recognized the potential of online platforms early on and used them to our advantage. By being at the forefront of the digital revolution, we were able to reach a global audience and establish The Hundreds as a leading streetwear brand.

Moving to Shopify

Benefits of Shopify

In our pursuit of creating a user-friendly and flexible platform, we made the decision to move from Magento to Shopify. While Magento may be more developer-focused, Shopify offers a more intuitive interface that allows us to easily update and manage our website. The flexibility of Shopify Plus has been a game-changer for us, enabling us to make quick changes and updates in real-time. With features like scheduled content releases, we can plan and execute our product launches seamlessly. Shopify has provided us with the tools we need to streamline our operations and focus on what matters most – our brand and products.

Challenges with Magento 2

Although Magento has been a popular choice for e-commerce platforms, we faced several challenges with Magento 2. Uploading banners and making simple changes became cumbersome and time-consuming. As a brand that values agility and quick changes, this was a significant setback. We needed a platform that allowed us to be nimble, adapt to market trends, and respond to customer demands in real-time. Shopify Plus solved these challenges by providing us with a more user-friendly and efficient platform.

Choosing Lucid Fusion

In our search for a reliable agency to guide us in the transition to Shopify Plus, we evaluated numerous options. Among the agencies we considered, Lucid Fusion stood out. Their proposal demonstrated a deep understanding of our brand and a wealth of experience with Shopify Plus. They proved to be the ideal partner who could help us achieve our vision for the new website. We wanted an agency that understood our unique challenges and could streamline the complex process of creating a website that perfectly encapsulated our brand.

Creating a Seamless Website

Our goal for the new website was to create a seamless experience that united our blog and shop. Previously, these two elements were separate entities, but we wanted to bring them together in one place. By integrating storytelling and product information, we would provide our customers with a comprehensive understanding of our brand and products. The new site design would have a simple yet sophisticated aesthetic, reflecting both the simplicity and complexity of The Hundreds. We partnered with Lucid Fusion to undertake this seemingly impossible project, and together, we have created a website that exceeds our expectations.

Uniting the Blog and Shop

With the launch of the new website, we have successfully united our blog and shop, creating a single home for our content and products. This integration allows our customers to read the stories behind our products and make a purchase with ease. By having the stories and products side by side, we provide a more immersive and engaging experience. It aligns perfectly with our mission to be a storytelling brand, where every product has a purpose and meaning. The new website showcases our brand and products in a smooth and seamless manner, enabling us to focus on what truly matters – our storytelling.

The Future of The Hundreds

The launch of the new website marks a new chapter in The Hundreds' story. It is our best foot forward, presenting our content and products to the world and the culture we serve. With Shopify Plus, we can scale and grow our brand without the worry of server issues or site breakdowns. This scalability allows us to concentrate on what sets us apart – our brand, our products, and our storytelling. The new website is a testament to our dedication to innovation, and we are excited about the future it holds for The Hundreds.


  • The Hundreds started as a streetwear brand with a focus on storytelling and content.
  • Embracing digital presence early on has been key to the success of The Hundreds.
  • Moving from Magento to Shopify has provided a more user-friendly and flexible platform.
  • Lucid Fusion was chosen as the agency to guide The Hundreds in the transition to Shopify Plus.
  • The new website seamlessly integrates the blog and shop, enhancing the customer experience.
  • The launch of the new website marks a new chapter in The Hundreds' story, focusing on brand growth and storytelling.


Q: Why did The Hundreds choose to move from Magento to Shopify?

A: The decision to move from Magento to Shopify was driven by the need for a more user-friendly and flexible platform. Shopify's intuitive interface and features like scheduled content releases made it the ideal choice for The Hundreds.

Q: How did Lucid Fusion stand out among other agencies?

A: Lucid Fusion stood out among other agencies due to their deep understanding of The Hundreds' brand and their extensive experience with Shopify Plus. They proved to be the perfect partner for guiding The Hundreds through the transition to a new website.

Q: How does the new website unite the blog and shop?

A: The new website seamlessly integrates the blog and shop, creating a single home for content and products. This allows customers to read the stories behind the products and make purchases in one place, providing a more immersive experience.

Q: What does the future hold for The Hundreds?

A: The launch of the new website is a significant milestone in The Hundreds' journey. With Shopify Plus, the brand can scale and grow without worrying about server issues or site breakdowns. This scalability allows them to focus on their brand, products, and storytelling, shaping a promising future for The Hundreds.

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