Omnisend vs Klaviyo: Choosing the Best Marketing Platform

Omnisend vs Klaviyo: Choosing the Best Marketing Platform

Table of Contents

  1. Introduction
  2. What are Omniscend and Clavio?
  3. Platform Integrations
  4. Comparison of Reviews on E-commerce Platforms
  5. User Experience and Navigation
  6. Email Marketing Capabilities
  7. SMS Marketing Capabilities
  8. Automation Workflows
  9. Pricing Options
  10. Customer Support
  11. Conclusion

Omniscend vs. Clavio: Which SMS and Email Marketing Platform is Right for Your Small Business?

Are you looking to drive more conversions through SMS and email marketing? If so, you may have come across two popular marketing platforms called Omniscend and Clavio. These platforms are specifically designed to help online stores build, engage, and convert their audiences into loyal customers. But which one is the most appropriate solution for your small business? In this article, we will compare Omniscend and Clavio to help you identify the right marketing solution for your online store.


Before we dive into the comparison between Omniscend and Clavio, let's first understand what these platforms are and what they offer. Both Omniscend and Clavio are all-in-one SMS and email marketing platforms that cater to the needs of e-commerce brands. They provide a range of services, including website pop-ups, email newsletters, automations, conversion-focused email flows, and SMS marketing integration.

What are Omniscend and Clavio?

Omniscend was founded in 2014 and has quickly become a leading email and SMS marketing platform for e-commerce brands. They have a strong focus on results, and many customers who switched to Omniscend from other tools have seen an impressive 85% increase in sales. In fact, in 2022, some US brands reported an ROI of 72%, which is double the standard 36% ROI.

Clavio, on the other hand, is a data-driven marketing platform that also offers similar capabilities to Omniscend. While Clavio has been around longer, it doesn't necessarily mean that it offers a better product. Both platforms seamlessly integrate with popular e-commerce platforms like Shopify, Bigcommerce, WooCommerce, and Wix.

Platform Integrations

Both Omniscend and Clavio offer easy integration with popular e-commerce platforms, making it convenient for online store owners to connect their stores and start using these marketing platforms. Some of the platforms they integrate with include Shopify, Bigcommerce, WooCommerce, and Wix.

When comparing the reviews on various e-commerce platforms, Omniscend seems to have a higher rating compared to Clavio. For example, on Shopify, the Omniscend app has over 5000 reviews with a strong 4.8 rating, while Clavio has less than 2000 reviews and a rating of 3.8. Similarly, on WordPress, Omniscend has over 6000 active installations and a solid 5-star rating, while Clavio has 30,000 active installations but only a 3.5-star rating. These reviews indicate that Omniscend is generally regarded as a higher-rated email marketing and SMS tool across different e-commerce platforms.

User Experience and Navigation

When it comes to user experience and navigation, Omniscend offers a simple yet functional dashboard. From the dashboard, users can easily view their goals, preview their Omniscend activity performance, and manage their contacts' activity in real-time. Creating campaigns, automations, and forms is also straightforward with Omniscend's intuitive interface.

On the other hand, Clavio's dashboard may appear more complex for beginners. While it offers similar functionalities, it requires navigating through multiple steps to get started and create campaigns or forms. The user experience in Clavio feels slightly stiffer and less responsive compared to Omniscend. Overall, Omniscend provides a more user-friendly experience, especially for beginners, while still offering advanced features for larger brands and advanced users.

Email Marketing Capabilities

Both Omniscend and Clavio offer a range of features and capabilities for email marketing. They provide professionally built templates, customizable campaign builders, and options for A/B testing. Both platforms make it easy to create stunning email campaigns that are responsive across different devices.

Omniscend's campaign builder allows users to customize their campaigns by adding or modifying elements and blocks. The drag and drop editor makes it simple to design engaging emails in minutes. Clavio also offers a similar drag and drop editor, but some users find it slightly limited in terms of layout and block elements. Clavio, however, provides more detailed targeting options for email campaigns.

The functionality and ease of building campaigns may depend on personal preference. Omniscend provides a more user-friendly experience, while Clavio offers more advanced targeting options. Ultimately, the choice will depend on your specific needs and priorities.

SMS Marketing Capabilities

In addition to email marketing, both Omniscend and Clavio offer SMS marketing capabilities. With Omniscend, users can easily set up and launch SMS campaigns, customizing message details and targeting options. Clavio also allows users to compose SMS campaigns and select their target audience based on country.

Comparing the two, it's difficult to find a clear winner in terms of SMS marketing capabilities. Both platforms offer similar functionalities for creating and sending SMS campaigns. The choice between the two will depend on your personal preference, as well as any specific features or requirements you may have.

Automation Workflows

Automation workflows play a crucial role in effective marketing campaigns. Both Omniscend and Clavio allow users to set up and launch email and SMS marketing automations, such as welcome sequences, abandoned cart emails, and cross-selling campaigns.

Omniscend's automation workflows are easy to understand and navigate. Users can define triggers and actions to create customized workflows. The visual interface makes it clear and simple to manage and modify the automation sequences. Clavio offers a similar workflow builder with comparable functionalities, but some users find Clavio's workflow builder slightly less intuitive.

Choosing between the two will depend on your specific automation needs and preferences. Omniscend's workflows are user-friendly and visually appealing, while Clavio offers more advanced options for detailed automation activities.

Pricing Options

When it comes to pricing, Omniscend offers a straightforward and cost-effective structure. They have a free plan that includes all their marketing features, making it ideal for beginners and small businesses with a small audience. The standard plan, which caters to most businesses, has pricing that increases as the size of your contact list grows. Omniscend's pricing is generally 40-50% cheaper compared to other e-commerce-focused email service providers.

Clavio also offers a free plan for up to 250 contacts, but their pricing is slightly higher compared to Omniscend. The email plan starts at $30 per month, and the pricing increases based on the number of contacts. Clavio's pricing is significantly higher than Omniscend, especially for larger contact lists.

For small and medium-sized businesses, Omniscend offers a more affordable and cost-effective solution. However, if you require more advanced analytics and targeting options, and cost is not a significant concern, Clavio may be a suitable option.

Customer Support

Having reliable customer support is essential for any marketing platform. Omniscend offers 24/7 support, 365 days a year, ensuring that users receive assistance whenever they need it. Their customer support has been recognized with Stevie Awards for Excellence in resolving customer issues. The average response time for Omniscend's chat support is under five minutes.

Clavio also offers support but with some limitations. Their free plan provides email support for the first 60 days, while their paid plans include both email and chat support. Clavio has a comprehensive knowledge base, which is a valuable resource for learning and troubleshooting.

Overall, Omniscend has a stronger customer support offering, with 24/7 support and faster response times. They prioritize their customers' needs and offer exceptional support throughout the year.


After comparing Omniscend and Clavio across various aspects, including platform integrations, user experience, email and SMS marketing capabilities, automation workflows, pricing options, and customer support, it's clear that Omniscend comes out on top in several areas. It offers a user-friendly interface, cost-effective pricing, and exceptional customer support. However, the final choice between the two will ultimately depend on your specific requirements, preferences, and budget.

If you run a small or medium-sized business and are looking for a platform that is functional, responsive, cost-effective, and beginner-friendly, Omniscend is the recommended choice. On the other hand, Clavio may be better suited for larger international brands that prioritize advanced analytics and customization options.

In conclusion, carefully consider your business needs and priorities when choosing the right SMS and email marketing platform for your small business. Both Omniscend and Clavio have their strengths and can help you build, engage, and convert your audience into loyal customers.

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