Boost Your Shopify Store's SEO with Our Technical SEO Checklist
Boost Your Shopify Store's SEO with Our Technical SEO Checklist
Table of Contents:
- What is Technical SEO?
- Importance of Technical SEO for Shopify Stores
- Technical SEO Checklist for Shopify Stores 4.1 Step 1: Site Speed 4.1.1 Reviewing Image Sizes 4.1.2 Implementing Lazy Loading 4.2 Step 2: Mobile Friendliness 4.3 Step 3: SSL Certificate 4.4 Step 4: Primary Domain Redirections 4.5 Step 5: 404s and Redirects 4.6 Step 6: HREFLang Issues 4.7 Step 7: Product Schema 4.8 Step 8: HTML Site Map 4.9 Step 9: When in Doubt, Hire a Developer
Welcome to the Shopify Technical SEO Checklist Course by Zima Media. In this course, we will guide you through the most crucial steps to set up and optimize the technical aspects of your Shopify store for better search engine rankings. Whether you're a new store owner or have been running a store for some time, this course will equip you with the knowledge you need to improve your store's SEO performance and address common issues that may arise.
What is Technical SEO?
Technical SEO refers to the optimization of a website's technical aspects to enhance its visibility and ranking on search engine results pages (SERPs). It involves making improvements to the website's structure, speed, responsiveness, security, and other technical elements to make it more appealing to search engines. By implementing technical SEO best practices, you can enhance the user experience, increase website crawlability, and improve search engine rankings.
Importance of Technical SEO for Shopify Stores
Technical SEO plays a crucial role in the success of your Shopify store. It not only helps improve your website's visibility in search engine results but also ensures a smooth user experience, which can result in higher conversion rates and sales. Furthermore, having a technically optimized store makes it easier for search engines to understand and index your content, increasing your chances of ranking higher in relevant searches. By following the technical SEO checklist outlined in this course, you can give your Shopify store the competitive edge it needs to thrive in the online marketplace.
Technical SEO Checklist for Shopify Stores
In this section, we will provide a comprehensive checklist of technical SEO tasks you should perform for your Shopify store. By following these steps, you can optimize your store's technical aspects and improve its performance in search engine rankings.
Step 1: Site Speed
The speed at which your website loads is crucial for user experience and SEO. A slow loading website can lead to higher bounce rates and decreased conversion rates. To ensure optimal site speed, follow these recommendations:
Reviewing Image Sizes: Check for large image file sizes that may slow down your website. Use tools like Screaming Frog to identify images over 100 KB in size. Optimize and compress images to reduce file sizes and improve load times.
Implementing Lazy Loading: Lazy loading is a technique that defers the loading of non-critical elements, such as images, until they are needed. Consider hiring a developer to implement lazy loading in your Shopify store to enhance performance and perceived loading speed.
Step 2: Mobile Friendliness
In today's mobile-dominated world, having a mobile-friendly website is crucial. Ensure that your Shopify store provides a seamless user experience on mobile devices by following these steps:
Testing Mobile Friendliness: Use Google's Mobile-Friendly Test tool to check if your website is optimized for mobile devices. This tool will analyze your site's responsiveness and provide recommendations for improvement.
Step 3: SSL Certificate
Obtaining an SSL certificate is essential for securing your Shopify store and building trust with your customers. Follow these steps to ensure your website is secure:
Checking for SSL Certificate: Verify that your Shopify store has an SSL certificate by checking for the lock symbol before your URL in the browser. If you don't have an SSL certificate, contact Shopify support for assistance.
Step 4: Primary Domain Redirections
Your website may have multiple possible domain versions. To ensure that only the desired domain is used, set up primary domain redirections as follows:
- Log into your Shopify store and navigate to "Online Stores" > "Domains"
- Choose your preferred domain from the dropdown list
- Click "Redirect all traffic to this domain" and save your settings
Ensure that all variations of your primary domain redirect to the correct version. This helps consolidate your website's authority and avoids duplicate content issues.
Step 5: 404s and Redirects
Broken links and 404 errors can negatively impact user experience and search engine rankings. Follow these steps to identify and fix 404 errors on your Shopify store:
- Use Screaming Frog to crawl your website and identify URLs with 404 errors.
- Choose whether to create individual redirects or handle them in bulk.
- In your Shopify navigation, access "URL Redirects" and manually create redirects from old URLs to new ones.
- Alternatively, import a CSV file with all the redirects to streamline the process.
By addressing 404 errors and implementing appropriate redirects, you can maintain a smooth user experience and ensure that your website maintains its search engine rankings.
Step 6: HREFLang Issues
HREFLang is an HTML attribute used to indicate the language and geographical targeting of a website. If you have a multilingual Shopify store, follow these steps to check for and resolve any HREFLang issues:
- Use Screaming Frog to crawl your website and identify HREFLang-related issues.
- Look for unlinked HREFLang URLs, missing return links, inconsistent language tags, and regional returns.
- Export the data and review it to ensure that your HREFLang implementation is error-free.
- If you encounter any issues, refer to your HREFLang app's support center or consider using a plugin like Weglot for automated multilingual support.
Having accurate and properly implemented HREFLang tags can enhance your store's visibility in global search results and improve user experience for visitors from different regions.
Step 7: Product Schema
Product schema, also known as rich results, provides structured data about your products to search engines. Follow these steps to ensure your Shopify store has proper product schema implementation:
- Use Google's Rich Results Test tool to check if your website is eligible for rich results.
- If your website doesn't qualify, consider using a Shopify app like JSON-LD for SEO to automate the product schema generation process.
Implementing product schema can lead to better search engine visibility and improved user experience by providing additional information about your products in search results.
Step 8: HTML Sitemap
While not essential, an HTML sitemap can enhance user experience, particularly for large or complex websites. Consider installing the SEO HTML Sitemap plugin to automatically generate an HTML sitemap for your Shopify store. This can help users navigate your website more efficiently, leading to better engagement and improved SEO performance.
Step 9: When in Doubt, Hire a Developer
Shopify's platform provides numerous customization options, but making code changes without proper knowledge can lead to complications. When faced with technical challenges or uncertainties, it's always best to consult a qualified developer. They can offer expert advice, resolve complex issues, and ensure the smooth operation of your Shopify store.
Implementing technical SEO best practices is essential for the success of your Shopify store. By following the checklist outlined in this course, you can optimize your store's technical aspects, improve its visibility in search engine results, and enhance the user experience. Regularly reviewing and maintaining your store's technical SEO will contribute to its overall success and ensure its long-term growth in the competitive online marketplace.
Welcome to the Shopify Technical SEO Checklist Course by Zima Media. In this course, we will guide you through the most crucial steps to set up and optimize the technical aspects of your Shopify store for better search engine rankings. Learn what technical SEO is, why it is important for your Shopify store, and follow a comprehensive checklist of technical SEO tasks to improve your store's performance. From site speed optimization to mobile friendliness, SSL certificates, domain redirections, 404s and redirects, HREFLang issues, product schema, HTML sitemaps, and more, this course covers everything you need to know to take your Shopify store's technical SEO to the next level. Don't miss out on this opportunity to rank on page one of Google search results and drive more traffic and sales to your Shopify store. Enroll now and start optimizing your store's technical SEO!
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