Boost Sales with Frequently Bought Together Feature

Boost Sales with Frequently Bought Together Feature

Table of Contents

1. Introduction
2. The Need for Increasing Sales Rates
3. Frequently Bought Together: An Easy Way to Boost Sales
4. Using the Composer Extension to Add Frequently Bought Together
   • 4.1 Installation
   • 4.2 Setting Up Product Bundles
   • 4.3 Managing Extension Settings
5. Configuring the Extension for Different Product Templates
6. Additional Extension Settings: Design and Advanced Options
7. Publishing the Template and Live Site Demonstration
8. Conclusion

Introduction

Welcome to Composer, the Shopify page builder platform. In this tutorial, we will explore an effective way to increase sales rates on your Shopify store by utilizing the "Frequently Bought Together" feature. This feature is widely used by many merchants and offers a simple yet powerful method for promoting additional purchases. By using the Composer extension, we can seamlessly integrate the Frequently Bought Together functionality into your store, improving page loading speed and providing more product options for your customers. In this article, we will guide you step-by-step on how to add the Frequently Bought Together feature to your Shopify store using the Composer extension.

The Need for Increasing Sales Rates

As an e-commerce merchant, increasing sales rates is a top priority. There are various methods to achieve this, such as implementing marketing strategies or investing in advertisement campaigns. However, these approaches can be costly and time-consuming to learn and execute. In contrast, the Frequently Bought Together feature offers a much easier and efficient way to drive sales. By suggesting complementary products to customers based on their current selection, you can encourage them to make additional purchases, ultimately boosting your revenue.

Frequently Bought Together: An Easy Way to Boost Sales

The Frequently Bought Together feature leverages the power of suggestive selling. When customers view a product, they are presented with a curated selection of related products that other customers have frequently purchased together. This creates a personalized shopping experience and increases the likelihood of customers buying multiple items. By employing this feature, you can potentially improve your sales rate without the need for elaborate marketing campaigns.

Using the Composer Extension to Add Frequently Bought Together

Before we dive into the details of adding the Frequently Bought Together feature, ensure that you have a Shopify account. If you don't have one, you can create your own Shopify account through the link provided in the description, which includes an exclusive deal.

4.1 Installation

To begin, you need to install the Composer extension. Upon installation, you will find the extension library on the top bar of your Composer dashboard. Scroll down and locate the "Frequently Bought Together" extension, then click on the "Install" button. Congratulations! You have successfully installed the extension.

4.2 Setting Up Product Bundles

Now, let's set up the product bundles that will be shown in the "Frequently Bought Together" section. If you want to display different product bundles for different product pages, you should use the product meta view. Access your Shopify admin panel and select the desired products. Scroll down and choose "Show all" under "Metafield". You will now see the Composer product bundle option. Select the products to be shown together with the main product and click "Save". Return to the Composer editor once you're done.

4.3 Managing Extension Settings

Next, we will manage the settings of the Composer extension. In the elements tab, scroll down to find the extensions section. Drag and drop the "Frequently Bought Together" extension to the desired position on your page. Once placed, you will be able to choose the product that you have previously added to the middle field in your Shopify admin panel. On the screen, you will now see the product bundle being displayed with the main product.

If you want to fix the "Frequently Bought Together" section to display similarly on different product templates, follow these steps. Click on "Select products" and choose the desired products. Make sure you don't have a middle view assigned to the product, as products with a middle field set as priority will be shown instead.

Additionally, the Composer extension offers two other settings: design and advanced options. For more detailed information on these settings, you can refer to the documentation link provided in the description. Feel free to configure these options according to your preferences.

Configuring the Extension for Different Product Templates

For merchants with multiple product templates, it may be necessary to configure the "Frequently Bought Together" extension to work uniformly across all templates. By following the steps mentioned earlier, select the products and ensure that middle view is not assigned. This will ensure that the selected products are shown consistently across different product templates, providing a cohesive shopping experience for your customers.

Additional Extension Settings: Design and Advanced Options

Apart from the basic functionality, the Composer extension offers additional settings to enhance the design and functionality of the "Frequently Bought Together" feature. These settings allow you to customize the appearance and behavior of the section to suit your store's branding and customer preferences. To learn more about these settings and how to configure them, refer to the documentation link provided in the description.

Publishing the Template and Live Site Demonstration

Once you have completed the setup and configuration of the "Frequently Bought Together" feature, you can proceed to publish your template. Publish your changes and visit your live site to see the extension in action. As a customer, you will notice the "Frequently Bought Together" section providing multiple product options to choose from. This curated selection of products can potentially entice customers to make additional purchases, boosting your overall sales.

Conclusion

In conclusion, the "Frequently Bought Together" feature is a powerful tool that every e-commerce merchant should consider implementing. By using the Composer extension, you can seamlessly integrate this feature into your Shopify store, enhancing the shopping experience for your customers and increasing your sales rate. Leveraging suggestive selling and personalized product recommendations, this feature has the potential to significantly improve your revenue without the need for extensive marketing efforts. If you have any questions or need assistance, feel free to leave a comment or join the Composer Community for quick support and the latest updates. Start utilizing the "Frequently Bought Together" functionality today and see the positive impact it can have on your online store's success.

Highlights

• Increase sales rates by using the "Frequently Bought Together" feature
• Seamlessly integrate the feature into your Shopify store with the Composer extension
• Enhance the shopping experience for your customers and boost revenue
• Personalize product recommendations based on customer behavior
• Improve page loading speed and provide more product options
• Easy to install and configure with step-by-step guidance
• Compatible with different product templates for a cohesive shopping experience

FAQ

Q: Can I use the "Frequently Bought Together" feature on all page categories?
A: While the feature can be used on whole page categories, it is recommended to prioritize its implementation on product pages for maximum impact.

Q: Are there any limitations to the number of product bundles I can create?
A: There are no specific limitations on the number of product bundles you can create. The flexibility of the Composer extension allows you to customize product bundles according to your needs.

Q: Does the extension affect the page loading speed?
A: The Composer extension is designed to ensure optimal page loading speed. By implementing efficient coding practices, it minimizes any impact on the overall performance of your Shopify store.

Q: Can I customize the appearance of the "Frequently Bought Together" section?
A: Yes, the Composer extension provides design settings that allow you to customize the appearance of the "Frequently Bought Together" section. You can tailor it to match your store's branding and visual style.