Streamline Your Pre-Order Process with Shopify Variants and Email Marketing

Streamline Your Pre-Order Process with Shopify Variants and Email Marketing

Table of Contents:

  1. Introduction
  2. Packaging Methods Update
  3. Pre-Orders for Custom Items
  4. Pros and Cons of Pre-Ordering
  5. How to Set Up Pre-Ordering on Your Website
  6. Managing Pre-Orders and Communication with Customers
  7. Printing Orders and Organizing for Shipping
  8. Customizing the Buying Process with Variants
  9. Using Shopify Email Marketing for Pre-Orders
  10. Conclusion



Welcome back! In this entrepreneurial vlog, I will be sharing an update on my packaging methods and discussing the process of pre-ordering for custom items. If you're new here, don't forget to like, comment, and subscribe to stay updated with all the latest news and updates for my channel. Now, let's jump right into it!

Packaging Methods Update

You might remember my previous video on DIY sunglass cases and the challenges I faced with getting the colors just right. Well, I have some exciting news to share! After some trial and error, I have successfully printed a color similar to the actual cases for the white ones. However, the gray ones still need some improvement. This update is particularly relevant to the new orders I am about to pack, as I want to ensure the highest quality for my customers.

Pre-Orders for Custom Items

Now, let's dive into the topic of pre-orders for custom items. If you're looking to start a business with custom products, it's important to consider the shipping costs, especially if your items are made outside of your country. Pre-orders can be a great solution to reduce shipping costs and offer bulk orders to customers. Instead of paying hefty shipping fees for each individual item, customers can pre-order a larger quantity and save money on shipping.

Pros and Cons of Pre-Ordering

Before implementing pre-ordering on your website, it's essential to weigh the pros and cons. Let's start with the pros:

  1. Cost Savings: As mentioned earlier, pre-orders allow customers to save money on shipping by ordering in bulk.
  2. Predictable Demand: Pre-orders give you a clear indication of the demand for your custom items, helping you manage inventory and production more efficiently.
  3. Customer Engagement: Pre-ordering creates anticipation and excitement among customers, helping to build a loyal customer base.

Now, let's consider the cons:

  1. Waiting Period: Pre-orders require customers to wait for the product to be manufactured and shipped, which may not meet the expectations of all customers.
  2. Potential Delays: Manufacturing and shipping processes can sometimes face unexpected delays, causing frustration among customers.

It's important to transparently communicate the pre-order process to your customers, ensuring they understand the waiting period and potential delays.

How to Set Up Pre-Ordering on Your Website

Setting up pre-ordering on your website can be a straightforward process if you're using platforms like Shopify. Here's a step-by-step guide:

  1. Create a dedicated page for your pre-order products, providing detailed information about the items, including customization options, expected delivery timeframes, and any other relevant details.
  2. Set specific dates for pre-order periods, such as every two weeks, and clearly communicate these dates to your customers.
  3. Once the pre-order period ends, change the settings on your website to mark the item as "out of stock" until you begin accepting pre-orders again.
  4. Collect all the orders and necessary information from customers, such as customization preferences and shipping details.
  5. Collaborate with your manufacturer or vendor to create the custom items based on the collected orders.
  6. Request a draft or sample from the manufacturer to ensure the design and customization meet your customers' expectations.
  7. Once approved, the manufacturer will ship all the pre-ordered items to you.
  8. Finally, pack and ship the individual orders to your customers, keeping them updated on the progress.

By following these steps, you can streamline the pre-ordering process and deliver a seamless experience to your customers.

Managing Pre-Orders and Communication with Customers

Managing pre-orders requires careful organization and efficient communication with customers. Here are some tips to effectively handle the process:

  1. Print out all the orders from your e-commerce platform, underlining important information such as color, font, and customization details.
  2. Email customers to verify any missing information or to address any concerns they may have.
  3. Create an organized system, such as a bulletin board, to keep track of all pre-orders, ensuring you don't miss any important details.
  4. Regularly communicate with your customers about the progress of their orders, including updates on manufacturing, shipping, and expected delivery times.
  5. Address any customer inquiries promptly and provide exceptional customer service throughout the pre-order process.

By staying organized and maintaining open lines of communication, you can ensure a positive experience for your customers and build trust in your brand.

Customizing the Buying Process with Variants

When offering custom items on your website, it's important to provide options and choices for your customers. Utilizing variants allows you to tailor the buying process to their preferences. Here's how:

  1. Identify the different options relevant to your product, such as color, size, material, or style.
  2. Create variants for each option, specifying the available choices, such as gold or silver for color or small, medium, or large for size.
  3. Adjust the pricing accordingly if certain options affect the overall cost.
  4. Display these variants on your product page, allowing customers to select their desired options using dropdown menus.
  5. Ensure that the selected variants update the pricing and other relevant information in real-time to provide a seamless shopping experience.

By incorporating variants, you make it easier for customers to customize their products and increase engagement on your website.

Using Shopify Email Marketing for Pre-Orders

Email marketing can be a powerful tool for promoting pre-orders and keeping your customers informed. If you use Shopify, you can leverage its built-in email marketing features. Here's how:

  1. Access the marketing section in your Shopify dashboard.
  2. Choose to create a campaign and select the Shopify email option.
  3. Select a template that fits your pre-order promotion, such as featuring your best-selling product or showcasing your latest custom items.
  4. Customize the email content with enticing subject lines and preview text to grab attention.
  5. Include high-quality images of the products and a clear call-to-action prompting customers to pre-order.
  6. Personalize the email by addressing customers by their name or using dynamic tags to display their selected customization options.
  7. Review and send a test email to yourself to ensure everything looks and functions as expected.
  8. Schedule your email campaign to go out at the most optimal time for engagement and conversions.

Through Shopify email marketing, you can effectively communicate the value of pre-orders, generate excitement among your customers, and drive sales.


In conclusion, pre-ordering can be an effective strategy for businesses offering custom items. It allows you to manage inventory, reduce shipping costs, and engage with customers in a unique way. By following the steps outlined in this article and utilizing features like variants and email marketing, you can streamline the pre-order process and provide a seamless shopping experience. Remember to communicate transparently with your customers, address any concerns promptly, and deliver on your promises. With the right approach, pre-orders can be a valuable addition to your business model.


  • Pre-orders offer cost savings on shipping for custom items.
  • Transparent communication is crucial for managing customer expectations.
  • Setting up pre-ordering on platforms like Shopify is simple and efficient.
  • Utilize variants to provide customization options for customers.
  • Shopify email marketing can effectively promote pre-orders and drive sales.


Q: Can I offer pre-orders for any type of product? A: Yes, pre-orders can be implemented for any type of product, whether custom or not. It's a great strategy for managing demand and reducing shipping costs.

Q: How long should the pre-order period be? A: The pre-order period can vary based on your business needs. It's common to have a pre-order window of one to two weeks, but you can adjust it based on your production and shipping timelines.

Q: How do I handle delays in manufacturing or shipping for pre-orders? A: It's important to be transparent with your customers about the potential for delays. Clearly communicate the estimated production and shipping timelines, and keep customers updated on any changes or unexpected delays.

Q: Can I offer pre-orders on a Shopify website? A: Yes, Shopify provides features that make it easy to set up pre-ordering on your website. You can create a dedicated page for pre-order products, set specific pre-order periods, and manage orders seamlessly through their platform.

Q: How can I ensure customer satisfaction with pre-orders? A: Proper communication and exceptional customer service are key. Keep customers informed about the progress of their orders, address any concerns promptly, and deliver a high-quality product within the estimated timeframe.

Q: Are there any drawbacks to offering pre-orders? A: While pre-orders have many benefits, it's important to consider potential customer dissatisfaction due to longer wait times. Managing customer expectations and providing clear communication can help mitigate any drawbacks.

Q: Can I customize the buying process for my customers? A: Absolutely! By utilizing variants, you can offer customers options such as color, size, or style. This allows them to customize their products, leading to a more personalized shopping experience.

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