Shopify vs Wix: Which is the Best eCommerce Platform?

Shopify vs Wix: Which is the Best eCommerce Platform?

Table of Contents

  1. Introduction
  2. Pricing Comparison
  3. Website Creation Process
  4. Dashboard Comparison
  5. Features and Tools
  6. Ecommerce Plans
  7. Marketing and Analytics
  8. Customer Support
  9. Pros and Cons
  10. Conclusion

Shopify vs Wix for E-commerce: Which Platform to Choose?


Are you torn between Shopify and Wix for your e-commerce business? In this article, we will compare the two platforms, discussing their strengths and weaknesses, to help you make an informed decision.

Pricing Comparison

Firstly, let's compare the pricing plans offered by Shopify and Wix. Shopify offers a variety of pricing options, including a one-dollar plan for creating your first online store. However, the prices increase significantly after the initial three months. On the other hand, Wix offers plans like Connect Domain, Combo, Unlimited, and VIP, each with its own features and pricing.

Website Creation Process

When it comes to creating a website, both Shopify and Wix have user-friendly interfaces. Shopify allows you to select a plan and customize it according to your needs. Wix also offers various templates and the option to connect your own domain.

Dashboard Comparison

The dashboard interface is an essential factor to consider. Shopify provides a simple and easy-to-navigate dashboard with sections for home, orders, products, customers, content, analytics, marketing, and discounts. Similarly, Wix offers a well-organized dashboard with sections for contacts, communication, automation, marketing, analytics, finances, and more.

Features and Tools

Both platforms offer a wide range of features and tools to enhance your e-commerce store. Shopify has a vast apps ecosystem and offers features like SSL certificates, gift cards, market automation, customer segmentation, and more. Wix also provides features like automation, marketing tools, and detailed analytics.

Ecommerce Plans

Shopify provides different plans with features like staff members, locations, reports, and support, ranging from basic to advanced. However, it's important to note that the higher-tier plans can be quite expensive. Wix offers website plans, business plans, eCommerce plans, and Enterprise Plus plans, allowing you to choose the one that suits your needs and budget.

Marketing and Analytics

Both platforms offer marketing and analytics features to help you grow your e-commerce business. Shopify provides various marketing tools like discount codes and point of sale options. Wix offers automation features, such as sending automated emails to visitors based on their actions, making it stand out among other platforms.

Customer Support

Customer support is crucial for any e-commerce platform. Shopify offers 24/7 customer support through multiple channels, including live chat, phone, and email. Wix also provides customer support through email and phone, but it lacks 24/7 availability.

Pros and Cons

To summarize the comparison, let's look at the pros and cons of each platform:



  • Easy-to-use interface
  • Extensive apps ecosystem
  • Advanced features and tools
  • 24/7 customer support


  • Higher pricing for advanced plans



  • User-friendly interface
  • Automation features
  • Affordable pricing plans


  • Limited customer support availability


Choosing between Shopify and Wix depends on your specific e-commerce needs and budget. Shopify offers advanced features and a robust ecosystem, whereas Wix provides a more budget-friendly option with automation features. Consider your requirements and priorities to make the best choice for your e-commerce business.


  • Shopify and Wix are popular platforms for e-commerce businesses.
  • Shopify offers a range of pricing plans, including a one-dollar plan for beginners.
  • Wix provides different plans, including Connect Domain, Combo, Unlimited, and VIP.
  • Both platforms have user-friendly interfaces for website creation.
  • Shopify and Wix have comprehensive dashboards with useful features and tools.
  • Shopify has an extensive apps ecosystem, while Wix excels in automation features.
  • Shopify offers advanced marketing tools and 24/7 customer support.
  • Wix provides affordable pricing plans and automation features.
  • Consider your needs and budget when choosing between Shopify and Wix for your e-commerce business.


Q: Can I use both Shopify and Wix for my e-commerce business? A: Yes, you can use both platforms simultaneously to leverage their respective strengths.

Q: Which platform offers better customer support? A: Shopify provides 24/7 customer support through various channels, while Wix has limited availability.

Q: Are there transaction fees on Shopify? A: Yes, Shopify charges transaction fees for all payment providers, varying from 0.5% to 2%.

Q: Can I customize my pricing plan on Wix? A: Yes, Wix offers a customized Enterprise plan for businesses with specific needs, but it comes at a higher cost.

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