Shopify vs Wix: Choosing the Best Platform for Your Online Store

Shopify vs Wix: Choosing the Best Platform for Your Online Store

Table of Contents

  1. Introduction
  2. Shopify vs Wix: A Comparison
    • 2.1. Platform Focus
    • 2.2. Pricing
    • 2.3. Features Comparison
  3. Shopify Features and Benefits
    • 3.1. E-commerce Specific Design
    • 3.2. Reporting and Analytics
    • 3.3. Shipping Options
    • 3.4. Credit Card Processing Fees
    • 3.5. App Store Selection
  4. Wix Features and Benefits
    • 4.1. Website Creation Versatility
    • 4.2. Custom Domain
    • 4.3. E-commerce Functionality
    • 4.4. Email Marketing
    • 4.5. App Market Availability
  5. Verdict: Which E-commerce Platform is Better?
  6. Conclusion

Shopify vs Wix: Which Platform is Right for Your E-commerce Business?


When it comes to selecting an e-commerce platform for your online business, the choice between Shopify and Wix can be overwhelming. Both platforms offer a range of features and functionality that cater to the needs of e-commerce entrepreneurs. In this article, we will compare Shopify and Wix, highlighting their strengths and weaknesses, pricing structures, and most importantly, the features that set them apart. By the end of this article, you will have a clearer understanding of which platform is best suited for your e-commerce venture.

Shopify vs Wix: A Comparison

Before diving into the specific features of each platform, it's important to understand their primary focus and pricing structures.

2.1. Platform Focus

Shopify is an e-commerce-specific platform designed explicitly for selling physical products online. It offers a range of features and functionalities that cater to the needs of online retailers, such as inventory management, payment gateways, and order fulfillment options. On the other hand, Wix is a website creation platform that targets businesses of all types, not just e-commerce. While it does have e-commerce capabilities, its primary focus is on providing a versatile website-building experience.

2.2. Pricing

Both Shopify and Wix offer tiered pricing plans to accommodate businesses of different sizes and needs. Let's take a closer look at their pricing structures:

  • Shopify: Shopify offers three main pricing plans - Basic Shopify ($29/month), Shopify ($79/month), and Advanced Shopify ($299/month). Each plan offers an increasing range of features and functionality, with the higher-tier plans catering to larger businesses or those with more complex requirements.

  • Wix: Wix also offers various pricing plans, but for the purpose of e-commerce, we will focus on their Business Basic ($23/month) and Business Unlimited ($27/month) plans. These plans provide essential e-commerce features, and the price difference mainly corresponds to the level of customer support and additional benefits.

Now that we have an overview of the platform focus and pricing structures, let's delve into the specific features and benefits offered by Shopify and Wix.

3. Shopify Features and Benefits

Shopify is widely regarded as the industry-leading e-commerce platform, and for good reason. Here are some of the key features and benefits that make it a popular choice among online retailers:

3.1. E-commerce Specific Design

Shopify's entire platform has been purposefully built to cater to e-commerce businesses. From its website themes and templates to its dedicated checkout process, Shopify ensures a seamless and optimized shopping experience for customers. Whether you sell food and drink, jewelry, beauty and cosmetics, or any physical product, Shopify has the design elements and functionality to support your business.

3.2. Reporting and Analytics

Understanding your business's performance is crucial for growth and success. Shopify offers comprehensive reporting and analytics tools that provide valuable insights into your sales, customer behavior, and marketing effectiveness. With the Advanced Shopify plan, you can access more advanced sales reports and detailed analytics, empowering you to make data-driven decisions.

3.3. Shipping Options

Efficient and cost-effective shipping is essential for e-commerce businesses. Shopify simplifies the shipping process by offering integrations with major shipping carriers, automated shipping label generation, and real-time shipping rates. Additionally, the Advanced Shopify plan provides access to better shipping discounts, making it beneficial for businesses shipping their own products.

3.4. Credit Card Processing Fees

Processing credit card payments can incur fees, which can impact your bottom line. Shopify offers Shopify Payments, its own payment processing system, which allows you to accept credit card payments without the need for third-party apps or additional fees. The transaction fees with Shopify Payments range from 2.9% to 2.6% plus 30 cents, depending on the pricing plan.

3.5. App Store Selection

Shopify's App Store offers a vast selection of third-party apps and integrations that can enhance and expand the functionality of your online store. Whether you need email marketing tools, dropshipping capabilities, or upsell features, Shopify's extensive app ecosystem has you covered. With over 3,000 apps to choose from, you can customize your Shopify store to fit your specific business needs.

4. Wix Features and Benefits

While Wix may not specialize solely in e-commerce, it still offers various features and benefits that make it a viable option for many businesses. Let's explore some of the key features and benefits of Wix's e-commerce capabilities:

4.1. Website Creation Versatility

Wix's primary strength lies in its intuitive website-building platform. With a drag-and-drop editor and a massive library of customizable templates, Wix allows you to create a visually appealing and professional website without any coding knowledge. This versatility makes it an ideal choice for businesses looking to establish an online presence beyond just e-commerce.

4.2. Custom Domain

To establish your brand identity, having a custom domain is crucial. Wix offers a free custom domain for the first year with all of its pricing plans. This allows you to have a professional and branded website URL without any additional cost.

4.3. E-commerce Functionality

While not as e-commerce-focused as Shopify, Wix provides essential e-commerce functionality to support small and medium-sized businesses. With features like secure online payments, recurring payments, and customer accounts, you can easily set up an online store and start selling your products. The Business Unlimited plan even includes abandoned cart recovery, a critical feature for recovering lost sales.

4.4. Email Marketing

Effective email marketing is a vital component of e-commerce success, and Wix offers integration with popular email marketing platforms like Mailchimp and Omnisend. While the selection of email marketing apps in the Wix App Market is smaller compared to Shopify, you can still find robust solutions to help you build and grow your customer email list.

4.5. App Market Availability

Wix has its own app market, albeit not as extensive as Shopify's. It offers a curated selection of apps that can enhance the functionality of your website or online store. While the number of options may be limited compared to Shopify, Wix's app market still provides essential tools for small to medium-sized businesses.

5. Verdict: Which E-commerce Platform is Better?

After comparing the features, pricing, and overall focus of Shopify and Wix, it's time to determine which platform is better for e-commerce businesses. While Wix offers a range of features and a versatile website-building experience, it falls short in terms of specialized e-commerce tools, app availability, and scalability. Shopify, on the other hand, is the clear leader in the e-commerce space. Its laser-focused e-commerce features, extensive app store, and dedicated support make it the superior choice for businesses looking to launch and grow an online store.

6. Conclusion

Choosing the right e-commerce platform is essential for the success of your online business. While both Shopify and Wix have their merits, Shopify's e-commerce-focused features, robust app store, and years of industry dominance set it apart as the preferred choice for aspiring online retailers. With its extensive range of tools and customization options, Shopify provides a solid foundation for building and growing a successful e-commerce venture. So, if you're ready to take your online business to the next level, give Shopify a try and experience the difference for yourself.


  • Shopify and Wix are two popular e-commerce platforms with different focuses and pricing structures.
  • Shopify offers e-commerce-specific features, including optimized design, comprehensive reporting, and shipping options.
  • Wix provides versatility in website creation, with customizable templates and a free custom domain.
  • Shopify has a vast selection of third-party apps in its App Store, while Wix offers an app market with essential tools.
  • Shopify is the industry leader, offering specialized e-commerce tools and extensive support.
  • Ultimately, Shopify is the preferred choice for businesses looking to launch and grow their online stores.


Q: Can I use Wix for my e-commerce business even though it's not purely focused on e-commerce? A: Yes, you can use Wix for your online store. While Wix is not as specialized as Shopify, it still offers essential e-commerce functionality and customizable templates to support your business.

Q: Are there any hidden fees associated with Shopify's payment processing? A: No, Shopify offers its own payment processing system called Shopify Payments, which allows you to accept credit card payments without additional fees. The transaction fees are transparently displayed based on your pricing plan.

Q: Can I migrate my online store from Wix to Shopify? A: Yes, it is possible to migrate your online store from Wix to Shopify. Shopify provides tools and resources to seamlessly transfer your products, customer data, and settings to their platform.

Q: Do I need coding knowledge to build a website on Wix or Shopify? A: No, neither Wix nor Shopify requires coding knowledge to build a website. Both platforms offer intuitive drag-and-drop editors and customizable templates to create a professional-looking site without writing a single line of code.

Q: Can I sell digital products on Shopify and Wix? A: Yes, both platforms allow you to sell digital products. However, Shopify's e-commerce-specific features and extensive app store make it a more suitable choice for businesses focused on selling digital goods.

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