Shopify vs Amazon: Choose the Best E-commerce Platform

Shopify vs Amazon: Choose the Best E-commerce Platform

Table of Contents:

  1. Introduction
  2. Shopify vs Amazon: Overview
  3. Features Comparison
    • Website Building and Design
    • Ecommerce Functionality
    • dropshipping Integrations
    • Fulfillment Options
    • Marketing and Advertising
  4. Pricing Comparison
  5. Traffic and Competition
  6. Order Fulfillment
  7. Pros and Cons of Shopify
  8. Pros and Cons of Amazon
  9. Conclusion
  10. FAQ

Shopify vs Amazon: Choosing the Best E-commerce Platform for Your Business

In today's digital age, the number of online shoppers continues to grow, presenting abundant opportunities for e-commerce entrepreneurs. However, before launching an online business, it is crucial to select the right e-commerce platform. With a plethora of feature-rich platforms available, this article will focus on comparing two of the most popular options: Shopify and Amazon. While both platforms are reliable, each has its own advantages and disadvantages. By examining their main features, pricing, and pros and cons, you will gain insights into which platform is the best fit for your business.

Features Comparison

Website Building and Design

Shopify is a subscription-based e-commerce platform that empowers businesses to build their brand and online storefront. Users can easily create websites using mobile-friendly themes and take advantage of features related to marketing, store management, analytics, and third-party integrations. Amazon, on the other hand, is an online marketplace with millions of consumers and offers the Amazon FBA (Fulfillment by Amazon) program, which handles the storage, packing, and shipping of products. Shopify is ideal for e-commerce entrepreneurs looking to develop their own brand, while Amazon is suitable for those who want to leverage the thriving Amazon Marketplace.

Ecommerce Functionality

Shopify boasts over 1.7 million merchants across 175 countries, offering an intuitive website builder even for those without coding or design expertise. It provides powerful e-commerce functionality, including abandoned checkout recovery, inventory management, logo maker, and multiple payment gateways. In contrast, Amazon acts as a platform for sellers and grants access to its vast marketplace with over 197 million consumers. However, unlike Shopify, Amazon does not offer fulfillment services. This makes Shopify the better option for launching a new brand or selling unique products.

Dropshipping Integrations

One of the key advantages of Shopify is its seamless integration with numerous dropshipping apps and services. This allows entrepreneurs to easily connect with suppliers and automate order fulfillment. Amazon, on the other hand, does not explicitly support dropshipping, limiting the options for entrepreneurs in this business model.

Fulfillment Options

Shopify does not provide its own fulfillment solution, requiring merchants to handle inventory management and order fulfillment themselves. However, entrepreneurs can still utilize Amazon FBA even if they are not selling on Amazon. This service allows them to store their products in Amazon fulfillment centers and take advantage of its advanced fulfillment network. It is important to note that Amazon FBA has specific fees based on product weight, size, type, and channels where the product is sold.

Marketing and Advertising

Shopify enables users to build and customize their online store, granting them complete control over their branding and storefront aesthetics. This allows merchants to create unique and engaging shopping experiences for customers. In contrast, Amazon sellers have limited control over their storefront design and rely heavily on Amazon's paid advertising options for visibility. While the Amazon Marketplace offers access to a substantial number of monthly visitors, standing out amidst the competition can be challenging.

Pricing Comparison

Both Shopify and Amazon offer different pricing plans to accommodate various business needs. Shopify's pricing starts at $29 per month for the basic plan, which includes website building, customization, product listings, inventory management, and order fulfillment. More expensive plans provide additional features like advanced reporting and calculated carrier shipping. It is important to note that Shopify charges a transaction fee of up to two percent for users who do not use Shopify Payments.

Amazon also offers two pricing plans: an individual plan and a professional plan. The individual plan is suited for new sellers and requires payment of 99 cents for every item sold. On the other hand, the professional plan costs $39.99 per month and is recommended for established sellers. Additionally, Amazon collects referral fees for each item sold, based on the product category. Unlike Shopify, Amazon sellers do not have control over their storefront design.

Traffic and Competition

Shopify attracts approximately 56.5 million unique visitors per month, while Amazon's vast marketplace garners over 197 million visitors. While Amazon boasts a higher number of potential customers, it also means that the competition is significantly higher. Standing out amidst the competition on Amazon requires excellent marketing and Search Engine Optimization (SEO) strategies. Shopify, in contrast, allows users to leverage its marketing and SEO capabilities, with options to integrate with social media platforms and sell through Facebook. Additionally, Shopify eliminates the challenge of having products displayed alongside direct competitors, providing a less competitive environment for entrepreneurs.

Order Fulfillment

For entrepreneurs who prefer not to manage inventory and fulfillment themselves, Amazon FBA offers a streamlined solution. With the Amazon FBA program, merchants can send their goods to Amazon fulfillment centers, where products are stored, packed, and shipped to customers. Shopify also offers a fulfillment network, although it is not as advanced as Amazon FBA. It is important to consider storage limits, which apply to individual selling accounts on Amazon.

Pros and Cons of Shopify

Pros of using Shopify include its status as a powerful online store builder ideal for direct sales, extensive e-commerce functionality, and numerous dropshipping integrations. Additionally, Shopify offers a free trial period of three days for users to test its features. On the downside, Shopify charges a transaction fee of up to two percent, does not offer fulfillment services like Amazon, and requires entrepreneurs to actively market and promote their store.

Pros and Cons of Amazon

The advantages of selling on Amazon include access to the Amazon Marketplace, the option to utilize Amazon FBA's inventory management and fulfillment services, a low barrier to entry, and the ability to sponsor products with paid ads. However, there is intense competition on Amazon, making it challenging to stand out. Sellers must also acquaint themselves with Amazon SEO practices to optimize their product visibility.


In conclusion, both Shopify and Amazon offer e-commerce entrepreneurs the opportunity to establish and expand their online businesses. Choosing between the two depends on your long-term goals and business strategy. Shopify excels in building unique brands, offering powerful e-commerce features, and granting control over website design. On the other hand, Amazon provides access to a massive online marketplace, simplifies order fulfillment through Amazon FBA, and presents a low entry barrier. Carefully considering the specific needs and objectives of your business will help you make an informed decision on which platform is the best fit for your online venture.


Q: Can I use both Shopify and Amazon for my online business?

A: Yes, it is possible to use both platforms simultaneously. However, it is essential to carefully manage inventory, fulfillment, and marketing strategies to avoid complications and ensure a seamless experience for customers.

Q: Which platform is better for selling unique, niche products?

A: Shopify is well-suited for entrepreneurs looking to sell unique and niche products as it allows for complete control over branding and website design.

Q: Does Amazon charge any additional fees besides the monthly plan?

A: Yes, Amazon charges referral fees for each item sold, which vary based on the product category. Additionally, there are fees associated with Amazon FBA, such as storage fees and fulfillment fees based on factors like product weight, size, and type.

Q: What marketing options does Shopify provide?

A: Shopify offers various marketing features, including integration with social media platforms, options for discounts and gift cards, and the ability to sell on Facebook. These tools help entrepreneurs boost sales and increase brand visibility.

Q: How can I stand out in a competitive marketplace like Amazon?

A: Standing out on Amazon requires implementing effective marketing strategies like optimizing product listings, utilizing Amazon sponsored ads, and focusing on exceptional customer service. Additionally, gaining expertise in Amazon SEO can significantly improve product visibility.

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