Pre-Made vs Pre-Order: Choosing the Right Method for Your Clothing Brand

Pre-Made vs Pre-Order: Choosing the Right Method for Your Clothing Brand

Table of Contents:

  1. Introduction
  2. Pre-Order Method 2.1 Designing the Collection 2.2 Creating Mock-ups 2.3 Marketing and Building Hype 2.4 Opening the Website 2.5 Closing the Website 2.6 Production 2.7 Receiving the Products 2.8 Shipping the Orders 2.9 Handling Customer Communication
  3. Pros and Cons of the Pre-Order Method
  4. Pre-Made Method 4.1 Designing the Collection 4.2 Getting Samples 4.3 Receiving and Analyzing Samples 4.4 Starting Bulk Order 4.5 Receiving the Products 4.6 Hype and Market the Drop 4.7 Opening the Shopify Store 4.8 Shipping the Orders 4.9 Handling Customer Interaction
  5. Pros and Cons of the Pre-Made Method
  6. Conclusion

Pre-Order Method vs Pre-Made Method: Which is Better for Your Clothing Brand?

Being an entrepreneur and clothing brand owner, you have a lot of decisions to make when it comes to launching your product. One important decision is choosing the right method of launching your clothing brand - should you opt for the pre-order method or the pre-made method? In this article, we will discuss both methods in detail, highlighting the steps involved and the pros and cons of each. By the end, you will have the knowledge to make an informed decision that suits your brand's needs and goals.


As a clothing brand owner, it is crucial to have a clear strategy for launching your product. The two main methods to consider are pre-orders and pre-made products. In the pre-order method, you design a collection, create mock-ups, market the drop, open the website for orders, produce the products, and finally ship them out to customers. On the other hand, the pre-made method involves designing the collection, getting samples, hyping up the drop, opening the Shopify store, ordering the bulk, receiving the products, shipping the orders, and handling customer interaction. Both methods have their advantages and disadvantages. Let's take a closer look.

Pre-Order Method

2.1 Designing the Collection

The first step in the pre-order method is to design the collection. This involves taking your ideas and visualizing them on a computer or phone. It's important to create attractive and appealing designs that align with your brand's aesthetic.

2.2 Creating Mock-ups

Once you have the designs, you need to create mock-ups. These are digital representations of your products on various items. It helps potential customers envision how the final product will look.

2.3 Marketing and Building Hype

In this step, you need to generate excitement and build hype around your upcoming drop. Utilize platforms like TikTok, Instagram, and Facebook to market your brand and create anticipation among your target audience.

2.4 Opening the Website

After creating the buzz, it's time to open your website for orders. Make sure your website is user-friendly and displays all the necessary information about your products and the ordering process.

2.5 Closing the Website

Once you have received enough orders, you need to close the website to stop new orders from coming in. This ensures that you don't have an overwhelming number of orders that you can't fulfill.

2.6 Production

After closing the website, it's time to start production. Coordinate with your manufacturers to produce the products according to the received orders.

2.7 Receiving the Products

Once the production is complete, you will receive the products from your manufacturer. It's crucial to inspect the products to ensure they meet your quality standards.

2.8 Shipping the Orders

After receiving the products, it's time to ship them out to your customers. Efficient shipping and timely delivery are crucial to maintain customer satisfaction.

2.9 Handling Customer Communication

Throughout the process, it's important to maintain clear and effective communication with your customers. Respond to their queries promptly and provide updates on their orders.

Pros and Cons of the Pre-Order Method


  • No need to spend money upfront
  • Allows you to analyze and refine your marketing strategy
  • Provides insights into what works and what doesn't for your brand


  • Potential conflicts between customers and manufacturers due to longer wait times
  • Requires effective customer communication to handle queries and tracking information

Pre-Made Method

4.1 Designing the Collection

Similar to the pre-order method, the first step in the pre-made method is designing the collection. Create visually appealing designs that represent your brand's identity.

4.2 Getting Samples

Instead of creating mock-ups, you need to get samples from your manufacturers. These samples will serve as a preview of the actual products and can be used for marketing purposes.

4.3 Receiving and Analyzing Samples

Receive the samples and carefully analyze them to ensure they meet your quality standards. This step is crucial in determining whether to proceed with the bulk order.

4.4 Starting Bulk Order

Once you are satisfied with the samples, it's time to start the bulk order. Place an order with your manufacturer for the desired quantities and variations.

4.5 Receiving the Products

After a certain period, you will receive the bulk order. Ensure that the products are in line with your expectations and that there are no defects or issues.

4.6 Hype and Market the Drop

Before launching, create hype and market your upcoming drop through various platforms. Utilize social media, influencers, and other marketing strategies to generate interest.

4.7 Opening the Shopify Store

Open your Shopify store and make the products available for purchase. Unlike the pre-order method, you don't close the website, allowing customers to make purchases at any time.

4.8 Shipping the Orders

Once you receive orders, promptly ship them out to customers. Timely shipping is important in maintaining customer satisfaction and trust.

4.9 Handling Customer Interaction

As with the pre-order method, effective communication with customers is vital. Respond to queries, provide tracking information, and address any concerns promptly.

Pros and Cons of the Pre-Made Method


  • Quick turnaround time from order to delivery
  • Provides a better customer experience with faster shipping
  • Allows for efficient inventory management


  • Requires upfront investment and personal financial resources
  • Potential financial risk if the products do not sell as expected


In conclusion, both the pre-order method and the pre-made method have their own advantages and disadvantages. Choosing the right method for your clothing brand depends on various factors such as your financial situation, brand positioning, and customer preferences. If you are just starting out and have limited resources, the pre-order method may be more suitable. However, if you have the finances and want to provide a seamless customer experience, the pre-made method can be a better option. Analyze your brand's needs and goals to make an informed decision and set yourself up for success.

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