Mastering Instagram Aesthetics

Mastering Instagram Aesthetics

Table of Contents

  1. Introduction
  2. Consistency with Content
  3. Batch Shooting Photos
  4. Brand Shoot vs Content Shoot
  5. Creating a Mood Board
  6. Planning Shoot Locations
  7. Planning Content Ideas
  8. Using Lightroom Presets
  9. Using Consistent Colors
  10. Using a Planning App
  11. Conclusion

How to Create a Curated Feed for Your Instagram Brand

Are you looking to build a personal brand on Instagram and create a curated feed that stands out? In this article, I will share my top five tips on how to make your content look amazing on Instagram. By following these steps, you can create a cohesive and visually appealing feed that reflects your brand identity.


Instagram has become one of the most popular platforms for personal branding, and having a curated feed can make a significant impact on your brand's overall aesthetic and appeal. By implementing a few strategies, you can create a consistent and visually appealing feed that will attract and engage your audience.

Consistency with Content

The first step in creating a curated feed is to be consistent with the type of content you're putting out there. Take some time to think about what kind of content aligns with your brand and resonates with your target audience. Whether it's infographics, quotes, images of yourself, or flatlays, decide on a consistent theme that reflects your brand's values and style.

Creating a mood board on platforms like Pinterest can help you gather inspiration and visualize the kind of content that you want to create. Begin by curating images that resonate with you and align with your brand's aesthetic. This will serve as a guide for the overall look and feel of your feed.

Batch Shooting Photos

To stay consistent with your content, it's crucial to be well ahead of yourself when it comes to content creation. Avoid the last-minute rush and ensure you always have content ready to post by batch shooting your photos. Being at least two weeks ahead allows you to take a break or address any unexpected situations without compromising the consistency of your feed.

Differentiate between a brand shoot and a content shoot. While brand shoots focus on images for your website or advertisements, content shoots are specific to social media. Capture images that are more real and less posed, as they tend to resonate better with your Instagram audience.

Brand Shoot vs Content Shoot

When planning a brand shoot for your social media, follow these steps to ensure you're well-prepared and can maximize the number of images you'll get:

  1. Create a mood board: Use Pinterest to gather ideas and inspiration for the overall vibe of the shoot. Consistency is key, so consider using the same mood board for future shoots to maintain brand consistency.

  2. Choose suitable locations: Select locations that align with your brand and reflect your branding aesthetic. Whether shooting outdoors or indoors, be mindful of the colors and overall atmosphere that will complement your brand identity.

  3. Plan the kind of content: Define the goal of the shoot by listing out different post options. For each image, consider the captions and stories you want to share with your audience. Having a shot list will ensure you cover all the necessary content.

  4. Plan outfits and accessories: Determine the outfits and accessories needed for each shot to avoid last-minute stress during the shoot. Being specific and prepared will help you capture images that align with your brand's aesthetic.

Using Lightroom Presets

To transform your feed's overall appearance and achieve a cohesive look, consider using custom Lightroom presets. Presets are filters that can be applied to your images consistently, regardless of where or how they were taken. This adds a professional touch to your feed and enhances its visual appeal.

Custom presets tailored to your brand's colors and style can make a significant difference in the overall look of your feed. By applying the same preset to every image, you ensure consistency and create a more visually pleasing experience for your audience.

Using Consistent Colors

In addition to using presets, using consistent colors in your feed is essential for creating a cohesive and visually appealing look. Develop a color palette for your Instagram feed by considering the colors that align with your brand and resonate with your audience. Use colors consistently across your posts to create a visually striking and cohesive feed.

If you're not confident in your design skills, consider hiring a designer or using professional design tools like Canva. With Canva, you can create templates that incorporate your brand colors and fonts, making it easy to create consistent and visually appealing graphics for your feed.

Using a Planning App

To streamline your content creation process, consider using a planning app for Instagram. Planning apps allow you to upload your images, plan your feed, and schedule your posts in advance. This helps you maintain consistency and engagement with your audience while saving time and effort.

By inputting your content calendar and images into a planning app, you can visually see how your feed will look and make any necessary adjustments to ensure a cohesive and visually appealing flow. Planning apps also offer features like scheduling posts in advance, so you can stay consistent even during busy times or vacations.


Creating a curated feed for your Instagram brand is essential for building a strong and visually appealing personal brand. By being consistent with your content, batch shooting photos, creating a mood board, using presets, incorporating consistent colors, and utilizing planning apps, you can create a cohesive and visually stunning feed that attracts and engages your audience.

Remember to experiment, find your unique style, and stay true to your brand's values. Incorporate these strategies into your content creation process, and you'll be on your way to creating an Instagram feed that stands out and leaves a lasting impression on your audience.

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