Expand Your Reach with Shopify Markets | Enable and Customize Markets

Expand Your Reach with Shopify Markets | Enable and Customize Markets

Table of Contents:

  1. Introduction
  2. Enabling Markets in Shopify
  3. Adding a New Market
  4. Customizing Market Details
  5. Managing Domains and Language for Markets
  6. Setting Currency and Pricing
  7. Duties and Import Management
  8. Shipping Configuration for Markets
  9. Payment Options for Markets
  10. Tax Collection for Markets


Enabling Markets in Shopify

In today's global marketplace, having the ability to cater to different regions and markets is essential for online businesses. Shopify understands this need and has introduced a powerful feature called "Market" in its admin panel. In this article, we will explore how to enable and utilize the market option within your Shopify store to enable multiple currencies, languages, and other features.

Adding a New Market

To begin, let's learn how to add a new market to your Shopify store. By default, your primary market is set to a specific region, such as the United Arab Emirates. However, to expand your reach, you may want to add additional markets like Saudi Arabia. In the Shopify backend, navigate to the Settings and click on the Markets option. Here, you can add Saudi Arabia as a new market by simply entering the market name and selecting the desired country from the list.

Customizing Market Details

Once you have added a new market, you can customize its details according to your requirements. By clicking on the "Manage" button, you will be able to define different domains, subdomains, or subfolders for your market. This functionality not only helps with SEO but also enables targeted digital marketing strategies. You can set a specific subfolder so that when someone accesses your store from Saudi Arabia, they will see the store name and URL ending with "en" for English and "sa" for Saudi Arabia. Additionally, you can choose the default language, such as Arabic, to cater to the preferences of the Saudi market.

Managing Domains and Language for Markets

Under the "Domains" section, you can enable different languages for your markets. By enabling Arabic as the default language, you ensure that visitors from Saudi Arabia will experience your store in their preferred language. By setting up Arabic and English for the Saudi market, you can provide a seamless shopping experience for your customers. Proper domain and language management are crucial for effective localization and customer engagement.

Setting Currency and Pricing

In the "Currency and Pricing" section, you can configure the currency and price adjustment for your markets. Shopify allows you to set the Saudi Arabian Riyal (SAR) as the currency for the Saudi market. Additionally, you have the option to round prices or apply a percentage increase to accommodate local market demands. This feature ensures you can display prices accurately and attractively to your Saudi customers.

Duties and Import Management

For markets that require duties and import fees, Shopify provides a dedicated section called "Duties and Imports." Here, you can create specific shipping rules and define the countries for which duties will be applied. By creating a shipping rule for Saudi Arabia, you can assign the necessary duties and imports. With the ability to manage duties, you can streamline and optimize international shipping processes with ease.

Shipping Configuration for Markets

Shipping is a crucial aspect of any eCommerce store, and Shopify allows you to configure shipping rates for each market individually. By going to the Shipping section, you can enable and set up shipping rates specifically for Saudi Arabia. The flexibility to tailor shipping options according to market requirements ensures a smooth and reliable shipping experience for your Saudi customers.

Payment Options for Markets

Shopify offers various payment gateways that support different regions and countries. By enabling the Payment section for your markets, you can ensure that customers from Saudi Arabia have access to preferred payment methods. Additionally, you can incorporate specific payment gateways that cater to the Saudi market's preferences and requirements. This feature enables a seamless checkout experience and instills trust and convenience in your Saudi customers.

Tax Collection for Markets

Last but not least, tax collection is an integral part of running an eCommerce business. With Shopify's market feature, you can also manage tax collection for your markets. By specifying tax-related settings, you can comply with local tax regulations and ensure accurate tax calculations. This functionality is particularly valuable for markets like Saudi Arabia, where duties and taxes play a significant role in cross-border transactions.

In conclusion, Shopify's market feature empowers online businesses to expand their reach and accommodate global markets effectively. By utilizing the various customization options available, you can provide a localized shopping experience tailored to the preferences of customers in different regions.


  • Shopify's market feature enables businesses to cater to multiple markets efficiently.
  • Adding new markets allows you to expand your reach and target specific regions.
  • Customizing market details, such as domains and language, enhances SEO and digital marketing efforts.
  • Setting currency and pricing ensures accurate display of prices and provides flexibility for market-specific adjustments.
  • Managing duties and imports streamlines international shipping processes.
  • Configuring shipping options for each market individually ensures a seamless customer experience.
  • Enabling preferred payment options enhances convenience and trust in the checkout process.
  • Tax collection management helps maintain compliance with local tax regulations in different markets.
  • Shopify's market feature is available in the advanced plan, providing advanced capabilities for your business growth.


Q: Can I enable multiple markets in my Shopify store? A: Yes, Shopify allows you to enable and manage multiple markets, allowing you to cater to various regions effectively.

Q: What customization options are available for markets? A: You can customize market details, including domains, subdomains, subfolders, and language preferences, to provide a personalized shopping experience for each market.

Q: Can I set different currencies for different markets? A: Yes, Shopify's market feature enables you to set the desired currency for each market, ensuring accurate price display.

Q: Does Shopify support duties and import management? A: Yes, Shopify provides a dedicated section for managing duties and import fees for different markets, helping streamline international shipping processes.

Q: Can I configure specific shipping rates for each market? A: Absolutely! Shopify allows you to set up shipping rates tailored to the requirements of each market, providing a smooth and reliable shipping experience.

Q: Are there payment options available for specific markets? A: Yes, Shopify supports various payment gateways that you can enable for specific markets, ensuring convenient and secure payment processing.

Q: How does tax collection work for markets? A: With Shopify's market feature, you can manage tax collection according to local tax regulations in different markets, ensuring accurate calculations and compliance with tax laws.

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