Enhance Your Shopify Emails with Customization

Enhance Your Shopify Emails with Customization

Table of Contents

  1. Introduction
  2. Importance of Customizing Shopify Email Notifications
  3. How to Customize Shopify Email Notifications
    1. Accessing the Notification Settings
    2. Editing the Email Templates
    3. Using an Email Template Builder
  4. Introducing Orderly Emails
    1. Features and Benefits of Orderly Emails
    2. Installation and Setup
    3. Customizing Email Templates with Orderly Emails
  5. Basic Customization Options
    1. Uploading a Logo
    2. Customizing Typography and Colors
    3. Adding Site Links and Social Links
    4. Including Store Information
    5. Modifying Footer Image and Address
  6. Advanced Customization with Orderly Emails
    1. Customizing the Layout
    2. Adding Sections and Elements
    3. Creating Recommended Product Sections
    4. Finalizing and Purchasing the Template
  7. Benefits of Customized Email Notifications
  8. Conclusion

Customizing Shopify Email Notifications with Orderly Emails


Shopify email notifications play a crucial role in engaging with customers and nurturing relationships. These notifications, such as order confirmations, shipping notifications, and refunds, are among the most opened emails by customers. Therefore, it is essential to customize these emails to align with your brand and increase sales. In this article, we will explore the importance of customizing Shopify email notifications and dive into the process of using a powerful tool called Orderly Emails to create personalized templates.

Importance of Customizing Shopify Email Notifications

Customizing Shopify email notifications is vital because customers have a significantly higher likelihood of opening these emails compared to marketing emails. By tailoring these notifications to your brand, you seize the opportunity to effectively communicate with your customers and strengthen the buyer-seller relationship. Additionally, customized email notifications can boost overall sales by nurturing customer loyalty.

How to Customize Shopify Email Notifications

To customize Shopify email notifications, follow these simple steps:

  1. Accessing the Notification Settings: Navigate to your Shopify dashboard, click on "Settings" in the bottom left corner, and then select "Notifications." Here, you will find a list of emails that can be customized.
  2. Editing the Email Templates: Within the "Notifications" section, you can click on specific emails, such as order confirmation, to access the liquid template and editable text. You can make basic customizations like modifying the text and changing colors.
  3. Using an Email Template Builder: For those without HTML and CSS experience, an excellent option is to utilize an email template builder like Orderly Emails. This tool offers a user-friendly online editor and extensive customization options.

Introducing Orderly Emails

Orderly Emails is an email template builder available in the Shopify app store. It provides a comprehensive solution for creating visually appealing and brand-aligned email templates. With its easy-to-use interface and powerful customization features, Orderly Emails makes customizing Shopify email notifications a breeze.

Features and Benefits of Orderly Emails

With Orderly Emails, you can enjoy the following features and benefits:

  1. Extensive Customization: Orderly Emails offers a wide range of customization options, allowing you to align your email templates perfectly with your brand image. You can modify typography, colors, logo placement, and even add social links.
  2. Professional Layouts: The app provides pre-built themes that can be easily customized to match your brand. These layouts ensure your emails have a professional, polished appearance.
  3. Cross-Selling Opportunities: Orderly Emails enables you to incorporate recommended products from your store into the email templates, enhancing the chances of cross-selling and increasing sales.
  4. Real-Time Editor: With the real-time editor, you can visualize the changes you make to your email templates instantly. This feature saves time and ensures seamless customization.
  5. One-Time Purchase: Orderly Emails is available for a one-time purchase of $49. Although the upfront cost may seem high, it offers a long-term solution that enhances your store's professionalism and customer engagement.

Installation and Setup

To get started with Orderly Emails, follow these steps:

  1. Install the App: Go to the Shopify app store and search for Orderly Emails. Install the app onto your Shopify store.
  2. Choose a Starting Theme: Upon installation, you will be prompted to pick a starting theme. Select the one that best aligns with your brand image.
  3. Explore Pre-Built Templates: Orderly Emails provides various pre-built templates for customization. Take the time to browse through them and determine which one suits your needs.
  4. Customize the Template: Once you've selected a template, the built-in magic designer tool allows you to personalize the layout, typography, colors, and other design elements according to your preferences.

Customizing Email Templates with Orderly Emails

Orderly Emails offers extensive customization options for your email templates. Here's how you can customize them:

  1. Uploading a Logo: Start by uploading your logo, ensuring it represents your brand effectively. Adjust the logo size to fit the template's design.
  2. Customizing Typography and Colors: Choose appropriate font sizes, font types, and text directions for your emails. Customize the background color, text color, and button styles to match your brand identity.
  3. Adding Site Links and Social Links: Include relevant site links or action buttons to guide customers towards further interactions, such as FAQs or product pages. Integrate social media links to connect with customers on various platforms.
  4. Including Store Information: Enter your store's correct address and other relevant contact details to comply with email regulations. You can also add additional images or a different logo in the footer section.
  5. Modifying Footer Image and Address: Customize the footer section by adding an image or changing the store logo. Double-check the address details displayed to ensure accuracy.

Advanced Customization with Orderly Emails

With Orderly Emails, you can go beyond basic customization and have full control over the layout and sections of your email templates. Here are some advanced customization options:

  1. Customizing the Layout: Edit the layout by moving sections, like dividers, spacers, headings, and images, to achieve the desired structure and flow.
  2. Adding Sections and Elements: Expand the template's functionality by adding new sections for personalized content, product recommendations, or special offers. Implement images, text, and recommended product sections strategically.
  3. Creating Recommended Product Sections: Utilize Orderly Emails' recommended product feature to display personalized product recommendations based on customer behavior and preferences.
  4. Finalizing and Purchasing the Template: Once you're satisfied with the template customization, you can proceed to purchase the template. Orderly Emails will provide the liquid templates that you can copy and paste into your Shopify email notification settings.

Benefits of Customized Email Notifications

Customizing Shopify email notifications using tools like Orderly Emails offers several benefits:

  1. Improved Brand Perception: Customized emails reinforce your brand identity and create a professional image, impressing customers with your attention to detail.
  2. Enhanced Customer Engagement: Personalized email notifications foster a stronger connection with customers, building trust and loyalty over time.
  3. Higher Open Rates: Customized emails have significantly higher open rates compared to stock templates, increasing the chances of customers seeing important information and making repeat purchases.
  4. Increased Sales Opportunities: By strategically utilizing cross-selling sections and recommended product features, customized email notifications can drive additional sales and revenue.
  5. Efficient Communication: Clear and well-designed email templates provide customers with essential information, such as shipping details and FAQs, conveniently and effectively.


Customizing Shopify email notifications is a valuable practice that can significantly impact your store's success. By investing in Orderly Emails or similar tools, you can create personalized email templates that align with your brand, engage customers, and drive sales. Take the time to evaluate the benefits of customized email notifications as you aim to strengthen your customer relationships and enhance your online store's professionalism.

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