Design Custom Hat Templates | Easy Shopify Tutorial

Design Custom Hat Templates | Easy Shopify Tutorial

Table of Contents

  1. Introduction
  2. Setting Up a Shopify Store
  3. Installing the Printful App
  4. Adding Products to Your Store
  5. Creating Head Designs
    1. Selecting the Hat Category
    2. Choosing a Hat Type
    3. Accessing the Print File Templates
    4. Designing in Canva
    5. Using Text and Customizing the Design
    6. Adding Elements and Editing the Design
    7. Downloading the Design
    8. Uploading the Design to Printful
  6. Printing and Quality
  7. Marketing and Pricing
  8. Expanding Product Options
    1. Creating Phone Case Designs
    2. Exploring Other Product Categories
  9. Utilizing Freelance Designers
  10. Conclusion


In this guide, I will provide you with a step-by-step process on how to create head designs for Printful, a popular print-on-demand service. Whether you already own a Shopify store or are considering starting one, this tutorial will help you capitalize on the potential of personalized headwear.

Setting Up a Shopify Store

Before diving into the design process, you need to ensure that you have a Shopify store up and running. If you don't already have one, I highly recommend creating a Shopify store as it is an amazing platform for e-commerce.

Installing the Printful App

Once your store is set up, you will need to install the Printful app from the Shopify app store. Simply search for "Printful" and click on the app to install it. This app will serve as the bridge between your store and the Printful service.

Adding Products to Your Store

With the Printful app installed, you can now start adding products to your store. Printful offers a wide selection of products, including men's and women's clothing, accessories, and home decor. For the purpose of this guide, we will focus on creating head designs.

Creating Head Designs

Selecting the Hat Category

To begin creating your head designs, navigate to the "Products" section within the Printful app. From there, click on the "Hats" category. You will be presented with various options, including snapbacks, beanies, and trucker hats.

Choosing a Hat Type

For this tutorial, let's choose the "Snapbacks" option. Click on the desired snapback style to proceed to the product information and pricing guidelines.

Accessing the Print File Templates

Within the product information section, locate the "Print File Templates" option. This will provide you with the necessary file size and safe zone information for your design. In the case of snapbacks, the recommended file size is 5.5 inches by 2 inches.

Designing in Canva

To create your design, we will use Canva, a user-friendly graphic design platform. Start by visiting Canva and selecting the "Custom Dimensions" option. Enter the dimensions provided in the Printful template (5.5 inches by 2 inches) and hit "Create a Design".

Using Text and Customizing the Design

Within Canva's design editor, you can now start customizing your head design. You can add text, change fonts, adjust sizes, and even modify colors. Take this opportunity to experiment and create a design that resonates with your target audience.

Adding Elements and Editing the Design

If you want to enhance your design further, Canva offers a wide range of elements and graphics that you can use. From icons and shapes to illustrations and backgrounds, the possibilities are endless. Be creative and incorporate elements that complement your overall design aesthetic.

Downloading the Design

Once you are satisfied with your design, it's time to download it. Within Canva, click on the download button and select the PNG format with a transparent background. This will ensure that your design integrates seamlessly with the snapback template.

Uploading the Design to Printful

Back in the Printful app, navigate to the product page where you left off. Click on the area that says "Drop your design here" and upload the PNG file you just downloaded. The design will appear on the snapback template, allowing you to preview how it will look when printed.

Printing and Quality

Printful is known for its high-quality printing. The designs are crisp, vibrant, and durable, ensuring that your customers receive products of the utmost quality. You can rest assured that your head designs will meet or exceed your expectations.

Marketing and Pricing

With your head designs ready, it's time to market and price them appropriately. Take advantage of social media platforms like Instagram and Facebook to showcase your products. Create compelling product descriptions and utilize relevant hashtags to reach your target audience.

When it comes to pricing, consider the cost of production and the profit margin you want to achieve. Printful will charge you for each product, and you can set your own price to ensure a profitable venture. Experiment with different pricing strategies to find the sweet spot that maximizes your revenue.

Expanding Product Options

Don't limit yourself to just head designs; Printful offers a wide range of products that you can explore. Consider branching out into phone cases, laptop sleeves, and other accessories to diversify your product offerings. The more options you provide, the greater your chances of meeting the specific preferences of your customers.

Creating Phone Case Designs

To create phone case designs, follow a similar process as designing for snapbacks. Access the respective product category within the Printful app and utilize the provided print file templates. Canva can still be used to design the graphics, ensuring a seamless workflow.

Exploring Other Product Categories

Printful offers an extensive collection of products beyond headwear and phone cases. From clothing and home decor to accessories and more, you can tap into various niches and cater to a wider customer base. Take the time to explore these options and identify potential opportunities for your store.

Utilizing Freelance Designers

If you lack design skills or want professional-quality artwork, consider hiring freelance designers. Websites like Fiverr allow you to connect with talented designers who can create custom designs based on your requirements. This can elevate the overall aesthetic and appeal of your products.


Creating head designs for Printful is an exciting opportunity to unleash your creativity and generate revenue. By following the steps outlined in this guide, you can successfully design and market headwear that resonates with your target audience. Remember to utilize the available tools and resources, explore different product categories, and continuously refine your designs based on customer feedback. With determination and innovation, your Printful store can thrive in the competitive e-commerce landscape.


  • Learn how to create head designs for Printful step by step
  • Set up a Shopify store and install the Printful app
  • Explore the various product options available on Printful
  • Design customized snapbacks using Canva and Printful's templates
  • Enhance your designs with text, elements, and graphics
  • Ensure high-quality printing and durable products with Printful
  • Market and price your head designs effectively
  • Expand your product offerings to include phone cases and other accessories
  • Consider hiring freelance designers for professional-quality artwork
  • Harness your creativity and generate revenue through personalized headwear.


Q: Can I use my own custom designs for headwear on Printful? A: Absolutely! Printful allows you to upload your own designs and personalize different products, including headwear.

Q: Are the designs printed directly onto the headwear? A: Yes, Printful uses various printing techniques to ensure high-quality and durable prints directly on the headwear.

Q: Can I create designs for other merchandise on Printful? A: Yes, Printful offers a wide range of products beyond headwear, such as clothing, accessories, and home decor, that you can design and sell.

Q: How can I market my headwear designs effectively? A: Utilize social media platforms, engage with influencers, and consider targeted advertising to reach your desired audience and increase visibility for your headwear designs.

Q: Can I make a profit by selling headwear created with Printful? A: Yes, Printful allows you to set your own prices, giving you the ability to generate a profit margin on each sale.

Q: Do I need design skills to create headwear designs with Printful? A: While design skills are beneficial, you can use platforms like Canva and collaborate with freelance designers to create custom headwear designs.

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