Boost Sales with Product Reviews

Boost Sales with Product Reviews

Table of Contents

  1. Introduction
  2. Step 1: Accessing your Shopify Dashboard
  3. Step 2: Installing the Product Reviews App
  4. Step 3: Customizing the Theme
  5. Step 4: Adding Star Ratings to Product Listings
  6. Step 5: Adding Detailed Customer Reviews
  7. Step 6: Managing and Publishing Reviews
  8. Additional Settings and Customizations
  9. Conclusion
  10. Frequently Asked Questions

How to Add Product Reviews on Shopify

Hey, what is up, guys? It's Brennan here, and today I'm going to show you how to add product reviews on Shopify. I'll guide you step by step through the process, and the best part is that it's completely free, thanks to a Shopify app. Adding product reviews can give your store the credibility it needs, showcasing social proof to potential customers. By the end of this tutorial, you'll have star reviews and ratings displayed on your website, just like the demo store we'll be using as an example. So, let's dive right in!

Step 1: Accessing your Shopify Dashboard To begin, make sure you're logged into your Shopify store. Once you're on the dashboard, navigate to the "Apps" section. In the search bar, look for the "Product Reviews" app by Shopify. This is the app we'll be using to add reviews to your store. If you can't find it, don't worry—I've included a link in the description below. Simply click on "Add app" and install it to your store.

Step 2: Installing the Product Reviews App Once the app is installed, it's time to customize your theme to make the reviews appear on your product listings. To do this, head to the "Online Store" section and click on "Customize" for your currently active theme. From there, select a product page where you'd like the star ratings to appear. Add the "Reviews" block to your desired location, such as below the product description or next to the pricing. Adjust the settings, such as star size and color, to match your store's design. Remember to save your changes.

Step 3: Customizing the Theme Continuing with customization, scroll down to the "Product Information" section in the theme editor. Add the "Reviews" block here to display detailed customer reviews. If the block doesn't show up, ensure it's within the "Product Information" tab. Save your changes before exiting the theme editor.

Step 4: Adding Star Ratings to Product Listings Now, let's test the star ratings. Go back to the Product Reviews app. In your settings, verify that the app blocks are working. Additionally, make sure your products are unhidden and the app is added to your product pages. To check if everything is functioning correctly, add a star rating block below the product description or any other desired location. You can customize the size, alignment, and color of the stars to your preference. Save your changes, and your star ratings will now appear on all product listings.

Step 5: Adding Detailed Customer Reviews To include detailed customer reviews, go back to the theme editor and add the "Reviews" block under the "Product Information" section. This will allow customers to view and write reviews about your products. Customize the block as needed, adjusting the layout, colors, and text. Save your changes to finalize the appearance of the detailed review section.

Step 6: Managing and Publishing Reviews At this point, you have successfully added the product reviews feature to your Shopify store. However, before reviews appear on your site, it's recommended to manually publish them to ensure authenticity. Within the Product Reviews app settings, choose whether you want reviews to be published automatically or if you prefer to review them manually. You can also enable email notifications for new review submissions. Take advantage of advanced settings to further customize your review sections, such as changing text or adding special offers for reviewers. Be sure to save your settings.

Additional Settings and Customizations The Product Reviews app provides additional settings that allow you to customize various aspects of the review system. You can import reviews, change the styling and layout, and adjust the form that customers use to submit reviews. Experiment with these settings as needed to enhance your store's review functionality.

Conclusion Congratulations! You have successfully added product reviews to your Shopify store. By leveraging the Product Reviews app, you can showcase social proof, improve SEO, and increase sales. Remember to keep your reviews genuine and respond to customer feedback to build trust with your audience. If you haven't started your Shopify journey, click the link in the description to sign up for a free trial today!


  • Learn how to add product reviews on Shopify for free using the Product Reviews app.
  • Showcase star ratings and detailed customer reviews to boost credibility and social proof.
  • Customize your theme to display the reviews in the desired locations.
  • Manage and publish reviews manually to ensure authenticity.
  • Explore additional settings and customizations to enhance your store's review functionality.

Frequently Asked Questions

Q: Can I use the Product Reviews app on any Shopify theme? A: Yes, the Product Reviews app is compatible with most Shopify themes. However, optimal compatibility is ensured with themes using the Online Store 2.0 setup.

Q: Are the star ratings and detailed reviews customizable? A: Yes, you can customize the star rating size, color, and position. Additionally, you have options to adjust the layout and styling of the detailed review section.

Q: Can I import existing reviews into the Product Reviews app? A: Yes, you have the option to import reviews into the app. This can be useful if you are migrating from another platform or have collected reviews outside of Shopify.

Q: How should I handle spam or fake reviews? A: To prevent spam or fake reviews, it is advisable to manually review and approve them before publishing. You can also enable a spam filter and monitor review submissions closely.

Q: Can customers write reviews without making a purchase? A: Yes, customers can submit reviews even if they haven't made a purchase on your store. However, it's essential to encourage genuine feedback and stay vigilant against potential misuse.

Q: Can I notify customers when their reviews are published? A: Absolutely! You can enable email notifications to inform customers when their reviews are published. This helps create a positive customer experience and encourages further engagement.

Note: This article has been written in a conversational style to engage readers and provide a human touch. The information provided is accurate at the time of writing, but app features and settings may change over time.

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