Choosing the Perfect Ecommerce Platform: Pros and Cons

Choosing the Perfect Ecommerce Platform: Pros and Cons

Table of Contents:

  1. Introduction
  2. Shopify
  3. Squarespace
  4. Wix
  5. GoDaddy
  6. Big Cartel
  7. Bigcommerce
  8. Magento
  9. Woocommerce
  10. Amazon
  12. eBay and Etsy
  13. Pros and Cons of using different platforms
  14. Conclusion

Best E-commerce Platforms for Creating Your Online Store

In the era of online shopping, having a successful online store can be a lucrative business opportunity. With the growth of e-commerce and the availability of various e-commerce platforms, it's important to choose the best platform that suits your business needs. In this article, we'll discuss the pros and cons of different e-commerce platforms to help you make an informed decision. From popular platforms like Shopify and Squarespace to lesser-known options like Big Cartel and Magento, we'll cover it all. Whether you're a beginner on a budget or an experienced entrepreneur, this article will guide you in selecting the right platform for your online store.

1. Introduction

The rise of e-commerce has revolutionized the way we shop, with online sales growing exponentially every year. In fact, last year alone, over six trillion dollars was spent on online websites. Despite this impressive growth, e-commerce only accounts for 15% of all retail sales, leaving plenty of room for entrepreneurs to tap into this lucrative market.

Creating your own online store is the first step towards success in the world of e-commerce. However, with numerous e-commerce platforms available, it can be overwhelming to choose the right one. In this article, we'll explore the pros and cons of various e-commerce platforms, helping you make an informed decision and giving you the necessary tools to create a successful online store.

2. Shopify

When it comes to e-commerce platforms, Shopify is one of the most popular choices among professional sellers. Built specifically with e-commerce in mind, Shopify offers a user-friendly interface, 24/7 support, and a vast selection of free and paid themes to make your website visually appealing.

Setting up an online store with Shopify is incredibly easy, with the platform boasting a four-minute setup time. Furthermore, Shopify provides a range of apps, plugins, and integrations, allowing you to customize your website and add desired functionalities without the need for a developer.

However, Shopify's main con is its cost. Starting at $29 per month for the most basic plan, Shopify's pricing can add up, especially when considering additional costs for apps, plugins, and integrations. Another downside is the limited customization options for product and checkout pages compared to other platforms like WooCommerce. Additionally, the quality of customer support has reportedly declined in recent years.

3. Squarespace

Squarespace is a platform known for its ability to create visually stunning websites. Initially designed as a website builder, Squarespace later added e-commerce functionality. While Squarespace offers 24/7 customer support and a wide selection of designer-made templates, its focus on aesthetics limits its e-commerce capabilities.

Unlike other platforms, Squarespace lacks a multitude of plugins and apps, often restricting the functionality of your website. With a starting price of $16 per month, Squarespace is more affordable than Shopify, but its lack of features makes it suitable mainly for artists or creators who prioritize a beautiful website rather than extensive e-commerce functionalities.

4. Wix

Wix is another user-friendly platform that simplifies the process of setting up an online store. With a large app marketplace and reliable security, Wix offers a viable option for e-commerce beginners. However, similar to Squarespace, Wix started as a website builder before adding e-commerce features, resulting in limited e-commerce functionality compared to dedicated platforms like Shopify or WooCommerce.

The main disadvantage of Wix is its lack of customization options and the absence of certain fundamental e-commerce features. As a result, Wix may not be the best choice for those seeking to establish a professional online store.

5. GoDaddy

While GoDaddy is well-known for its domain name registration services, its e-commerce platform falls short compared to other options available. GoDaddy's hosting packages are often overpriced, and the platform lacks essential features and functionalities required for a successful online store.

It's worth noting that with the rise of dedicated e-commerce platforms, using GoDaddy for e-commerce purposes is not recommended due to its limited capabilities.

6. Big Cartel

Big Cartel distinguishes itself as a platform tailored to artists and creative individuals. It allows you to create a small online store with up to five products for free. This makes it an attractive choice for those starting with a modest inventory. However, the platform's limitations become apparent as your business expands.

Big Cartel lacks adequate features and integrations required for large-scale e-commerce operations. The absence of 24/7 chat or phone support and a relatively limited template selection are additional drawbacks.

7. Bigcommerce

While Bigcommerce used to be popular among e-commerce entrepreneurs, it has undergone significant changes and now caters exclusively to medium and large-sized businesses. As a result, it may not be the optimal choice for small-scale online stores or those on a budget.

8. Magento

Magento, now known as Adobe Commerce, was once a leading platform in the e-commerce industry. However, its complexity and reliance on developer expertise make it a challenging platform to work with. Unless you have sufficient technical knowledge or the means to hire developers, Magento is not recommended for establishing an online store.

9. Woocommerce

Woocommerce, an open-source platform, presents a cost-effective and highly customizable option for creating an online store. Although free to use, it requires hosting, which offers extremely affordable options such as Hostinger, starting at just $2-3 per month. Woocommerce is the most popular e-commerce platform globally, offering a wide range of plugins and add-ons that extend its functionality.

Setting up a woocommerce store is relatively easy, with numerous free, mobile-friendly templates to choose from. However, compared to user-friendly platforms like Shopify, woocommerce may require a steeper learning curve to utilize its full customizability. While basic features may be missing, plugins usually compensate for these gaps.

10. Amazon

As the largest online marketplace, Amazon presents an immense opportunity for entrepreneurs to sell products without the need for individually created websites. With over 500 billion dollars in annual sales, joining Amazon as a seller allows you to leverage their existing customer base and extensive marketing efforts.

While competition on Amazon is fierce, employing effective strategies can help you stand out. Learning how to navigate Amazon through Amazon FBA (Fulfillment by Amazon) can be a game-changer, enabling you to establish a legitimate source of passive income. Additionally, selling on Amazon eliminates the need for extensive marketing expenses, as the platform already attracts millions of customers daily.

11., a rapidly growing platform, recorded over 50 billion dollars in sales last year. Successfully selling on may even grant you the opportunity to get your products in physical Walmart retail stores. With no monthly subscription fee and a relatively small percentage fee based on sales, provides an accessible platform for sellers.

However, it is important to note that currently accounts for approximately 6.3% of total e-commerce sales, significantly less than Amazon's share. Despite the lower market share, selling on can still be lucrative, especially if your products align with Walmart's target audience.

12. eBay and Etsy

E-commerce platforms like eBay and Etsy offer convenient options for entrepreneurs wanting to make sales without the need for their own website. These well-established platforms attract users daily, reducing the need for extensive marketing efforts.

However, selling on eBay and Etsy comes with its own set of challenges. Both platforms charge fees on sales, which can eat into your profit margins. Additionally, your business is subject to the rules and regulations set by each platform, including their ability to remove sellers if they violate guidelines.

13. Pros and Cons of using different platforms

Each e-commerce platform has its own set of advantages and disadvantages. Here's a quick summary:

  • Shopify:

    • Pros: User-friendly, 24/7 support, wide variety of themes and plugins.
    • Cons: Expensive, limited customization for certain pages, declining customer support quality.
  • Squarespace:

    • Pros: Beautiful templates, 24/7 customer support.
    • Cons: Limited e-commerce functionality, lack of plugins and apps.
  • Wix:

    • Pros: Easy to use, reliable security, large app marketplace.
    • Cons: Limited e-commerce features, started as a website builder.
  • GoDaddy:

    • Pros: Affordable domain names.
    • Cons: Overpriced hosting packages, lack of features.
  • Big Cartel:

    • Pros: Free platform for artists and creatives.
    • Cons: Limited features, lack of support.
  • Bigcommerce:

    • Pros: Formerly popular platform.
    • Cons: No longer suitable for small-scale businesses.
  • Magento (Adobe Commerce):

    • Pros: Highly customizable.
    • Cons: Complex, requires extensive developer knowledge.
  • Woocommerce:

    • Pros: Highly customizable, affordable, largest plugin library.
    • Cons: Steeper learning curve, some basic features missing.
  • Amazon:

    • Pros: Massive customer base, extensive marketing efforts, passive income potential.
    • Cons: Intense competition, platform restrictions.

    • Pros: Rapidly growing, potential entry into retail stores.
    • Cons: Smaller market share, limited audience reach.
  • eBay and Etsy:

    • Pros: Established platforms, existing customer base.
    • Cons: Fees on sales, platform rules and regulations.

14. Conclusion

Choosing the right e-commerce platform is crucial to the success of your online store. While Shopify and WooCommerce are among the top choices, other platforms like Squarespace, Wix, and Amazon also offer unique advantages. Consider your budget, customization needs, and the specific requirements of your business before making a decision. Whichever platform you choose, remember that success in e-commerce requires a comprehensive strategy that involves marketing, customer service, and continuous improvement. With the right platform and the right approach, you can create a profitable and thriving online store.

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