Boost Your Email Marketing Efforts with Klayvio on GemPages

Boost Your Email Marketing Efforts with Klayvio on GemPages

Table of Contents

  1. Introduction
  2. Installing Klayvio on Shopify Store
  3. Integrating Klayvio on GemPages
  4. Types of Signup Form
    • Popup
    • Flyout
    • Embed
  5. Setting up Targeting & Behavior
    • Devices
    • Targeting by Visitor
    • Targeting by URL
    • Targeting by Location
  6. Creating an Embedded Signup Form
  7. Configuring Targeting & Behavior Settings
  8. Adding the Klayvio Element to GemPages
  9. Publishing and Testing the Signup Form
  10. Conclusion

How to Integrate Klayvio on GemPages and Set Up the Essential Signup Form

In today's fast-paced digital world, email marketing has become an essential tool for businesses to connect with their audience and drive conversions. With Klayvio, a powerful email marketing tool, you can easily create, send, and track email campaigns, newsletters, and more. In this article, we will guide you through the process of integrating Klayvio on GemPages and setting up the essential signup form to capture leads and grow your email list.


Before we dive into the step-by-step process of integrating Klayvio on GemPages, let's understand the importance of email marketing in today's business landscape. Email marketing allows businesses to directly communicate with their audience, build brand loyalty, and drive sales. By leveraging Klayvio's features, you can create effective email campaigns, segment your audience, and analyze the results to optimize your marketing efforts.

Installing Klayvio on Shopify Store

To get started with Klayvio, you first need to install it on your Shopify store. Head over to the Shopify App Store, search for Klayvio, and select "Add app," then click on "Install app." If you don't have an account yet, you can sign up for a new one by clicking on "Let's get started." Enter your business addresses and fill in your sender information, including your store name and sender email. Once you've completed the setup, you'll be redirected to the Klayvio app's dashboard.

Integrating Klayvio on GemPages

Now that you have Klayvio installed on your Shopify store, it's time to integrate it with GemPages. Open the GemPages Editor and navigate to the Integration tab on the left sidebar. Search for Klaviyo and click on "Add element" to add the Klayvio element to the left sidebar. The Klayvio element is now ready for use.

Types of Signup Form

Klayvio offers various types of signup forms to capture leads and grow your email list. The most commonly used forms on GemPages are popups, flyouts, and embedded forms. Popups appear in the middle of a browser window, making them eye-catching and highly converting. However, it's important to avoid going overboard or displaying them at the wrong moment, as they can be annoying or distracting to potential customers. Flyouts, on the other hand, are less intrusive and fly onto the edge of the page instead of the middle. They allow visitors to continue browsing without interacting with or closing the form. Embedded forms are embedded on a specific section of your site, such as the footer, and can be used in addition to popups or flyouts.

Setting up Targeting & Behavior

Now that we have an overview of the different types of signup forms, let's focus on creating an embedded signup form with Klayvio. You can either reuse a pre-designed form or build one from scratch. In the Klayvio dashboard, click on the Signup Forms tab and then hit the Create Signup Form button. Name your form and choose the category, then click on Create Form.

In the left sidebar of the Klayvio form editor, you'll find three main sections: Styles, Targeting & Behavior, and Add Blocks. The Targeting & Behavior section allows you to configure various settings to determine when and to whom the form will be displayed.


You can choose to display the signup form on desktop, mobile devices, or both. Keep in mind that a form set to appear on desktops will also appear on tablets.

Targeting by Visitor

You can aim the form at a specific group based on particular conditions. The options include:

  • Show to all visitors: The form will appear for all site visitors.
  • Don't show to existing Klaviyo profiles: The form will only appear to visitors who are unknown to Klaviyo.
  • Show to visitors in certain lists and segments: The form will appear to visitors who are members of any of the selected lists or segments.
  • Don't show to visitors in certain lists and segments: The form will show to all visitors except those in the selected groups.

Targeting by URL

To target visitors correctly based on URL, you need to understand the Shopify URL structure. The URL consists of the domain, page types (such as pages, collections, products, or blogs), and a handle. Klayvio allows two types of URL targeting:

  • Containing: Includes any URL that contains a part of the value you input. For example, if you input the domain, it will include all page types on your site.
  • Exactly Matching: Targets one specific URL. For example, you can target a specific product page or blog post.

You can also exclude certain URLs by selecting the "Don't show on certain URLs" option.

Targeting by Location

You can choose to show or hide the form based on visitors' location. This feature can be useful if you want to display specific information to visitors from a certain region, while hiding it from visitors in other regions.

Once you've configured the Targeting & Behavior settings, hit Publish to apply the changes to the live page. Copy the form code, as we'll be using it later.

Creating an Embedded Signup Form on GemPages

Now that we have the form code, let's go back to the GemPages editor. Drag and drop the Klaviyo element to the desired position on your page. Click on the element, go to the Form Code section, and insert the code you copied earlier. Hit Publish to save the changes and check the result on the live page.


By following the steps outlined in this article, you can easily integrate Klayvio on GemPages and set up the essential signup form. Email marketing is a powerful tool for businesses to connect with their audience, and with Klayvio, you can harness its full potential. Take advantage of Klayvio's features to create compelling email campaigns, track and analyze the results, and drive conversions. Start building your email list today and watch your business grow.


  • Integrate Klayvio on GemPages to enhance your email marketing efforts
  • Create and send email campaigns, newsletters, and more with Klayvio
  • Set up different types of signup forms, such as popups, flyouts, and embedded forms
  • Configure targeting and behavior settings to display the form to the right audience
  • Easily embed the signup form on your GemPages using the Klayvio element
  • Optimize your email marketing strategy and drive conversions


Q: Can I target specific groups or segments with the signup form? A: Yes, Klayvio allows you to target visitors based on specific lists or segments. You can choose to show the form only to visitors who are members of the selected groups.

Q: Can I control where the signup form appears on my page? A: Yes, with the GemPages editor, you have full control over the positioning of the signup form. Simply drag and drop the Klayvio element to the desired location on your page.

Q: Will the signup form be displayed on mobile devices? A: Yes, you have the option to display the signup form on desktop, mobile devices, or both. Keep in mind that a form set to appear on desktops will also appear on tablets.

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