Boost Shopify Sales with Abandoned Cart SMS Reminders
Boost Shopify Sales with Abandoned Cart SMS Reminders
Table of Contents
- Setting up SMS Bump in Shopify
- Enabling Abandoned Cart Reminders
- Creating an Abandoned Cart Reminder Automation
- Naming the Automation
- Setting the Trigger
- Choosing the Message Delay
- Adding Multimedia
- Configuring the Text Message
- Adding the Unsubscribe Option
- Enabling the Abandoned Cart SMS Automation
- Creating a Second Abandoned Cart Reminder Automation
- Setting the Delay and Different Text Message
- Adding Discount and Link
- Completing the Sequence of Abandoned Cart Reminders
- Tracking and Optimizing the Automations
How to Enable Abandoned Cart Reminders in Shopify Using SMS Bump
Welcome to the SMS Bump channel! In this guide, we will show you how to enable abandoned cart reminders in Shopify using SMS text messages. SMS Bump provides a more personal, direct, and actionable approach to remarketing than any other channel available. By automating your SMS reminders, you can effectively reach out to customers who abandon their carts in your online store.
When customers add items to their cart but fail to complete the checkout process, it often indicates a lost opportunity for conversion. Abandoned cart reminders can help recover these sales by sending timely and persuasive text messages to remind customers about their abandoned carts.
2. Setting up SMS Bump in Shopify
Before you can start using SMS Bump, you need to install the app and set up message compliance. Once you have completed these steps, you will be ready to automate your SMS reminders for abandoned carts.
3. Enabling Abandoned Cart Reminders
To begin, you need to create a sequence of three text messages that will be triggered one after the other. The first automation will be triggered five minutes after the checkout is abandoned.
4. Creating an Abandoned Cart Reminder Automation
4.1 Naming the Automation
Give your automation an appropriate name for easy recognition. We suggest using a name like "Abandoned Cart SMS Reminder."
4.2 Setting the Trigger
Choose the "Abandoned Cart Reminder" option as your automation type.
4.3 Choosing the Message Delay
Set the reminder to go out five minutes after the customer leaves without making a purchase. This timing has proven to be highly successful for Shopify stores using SMS Bump. Future automations can have different delays.
4.4 Adding Multimedia
In the multimedia section, you have the option to add jiffy gifs, free pixel stock images, or upload your own banners and images. You can also select the checkbox to send customers a grid of product images representing their cart contents. This option enhances the visual appeal of your SMS reminders and boosts conversion rates.
4.5 Configuring the Text Message
When creating the text message, make sure to use the site name shortcode for brand recognition. Personalize the message by addressing the recipient by their name. Keep the text concise, actionable, and include a strong call-to-action. Utilize the "bend and checkout URL" shortcode to provide a direct link for customers to complete their purchase.
4.6 Adding the Unsubscribe Option
To comply with regulations and give recipients the option to opt-out, add the unsubscribe option to your text message. This checkbox ensures that recipients can easily stop receiving future reminders.
5. Enabling the Abandoned Cart SMS Automation
Click "Save" to enable your first SMS automation for recovering abandoned carts. The app will prompt you to choose the unsubscribe option: US recipients can reply with "stop," while recipients outside the US and Canada will receive an unsubscribe link.
6. Creating a Second Abandoned Cart Reminder Automation
To further optimize your abandoned cart reminders, you can create additional automations with different delays and incentives.
6.1 Setting the Delay and Different Text Message
Create a new automation with a delay of 24 hours after the customer has left. This delay gives customers some time to reconsider and may lead to a higher conversion rate. Customize the text message to offer a 20% discount to entice customers to complete their purchase.
6.2 Adding Discount and Link
Include the discount in the text message and provide a link that automatically applies the discount at checkout. This streamlined process encourages customers to proceed with their purchase.
7. Completing the Sequence of Abandoned Cart Reminders
By creating a sequence of abandoned cart reminders with varying delays and incentives, you increase the chances of converting customers who initially abandoned their carts. Monitor the performance of each automation to identify which one generates the highest conversion rate.
8. Tracking and Optimizing the Automations
In the automations section, you can track the number of messages sent, clicks on the abandoned checkout links, and the total revenue recovered. Use this data to optimize your text messages, discounts, offers, and timing delays to maximize conversion rates.
SMS Bump provides a powerful tool for recovering abandoned carts and boosting sales. By implementing personalized SMS reminders, using enticing offers, and optimizing timing, you can significantly increase your store's conversion rate. Start leveraging the full potential of SMS marketing with SMS Bump today.
Q: Are abandoned cart reminders effective in increasing sales?
A: Yes, abandoned cart reminders have proven to be highly effective in recovering lost sales. By sending timely and persuasive SMS reminders, you can successfully convert customers who abandoned their carts.
Q: Can I customize the timing of abandoned cart reminders?
A: Absolutely! SMS Bump allows you to create automations with different delays. Experiment with various timings to determine the optimal moment for engaging customers with your reminders.
Q: Is it necessary to add multimedia to the text messages?
A: While it's not necessary, adding multimedia elements like images or GIFs can enhance the visual appeal of your SMS reminders. This can improve customer engagement and conversion rates.
Q: How can I track the performance of my abandoned cart reminders?
A: SMS Bump provides tracking features that allow you to monitor the number of sent messages, clicks on checkout links, and the total revenue recovered. Use this data to optimize your reminders and improve conversion rates.
Q: Do I need to include an unsubscribe option in my text messages?
A: Yes, including an unsubscribe option is essential for compliance and customer satisfaction. It gives recipients the freedom to opt-out from receiving further messages if they no longer wish to receive them.
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