Boost Sales with Shopify Discounts

Table of Contents

1. Introduction
2. Understanding Discounts on Shopify
3. Types of Discounts on Shopify 3.1. Discount Codes 3.2. Automatic Discounts
4. Creating Discount Codes on Shopify 4.1. Naming the Discount Code 4.2. Choosing the Discount Type 4.3. Specifying Collection or Product 4.4. Setting Minimum Requirements 4.5. Customer Eligibility 4.6. Limiting Usage and Expiry 4.7. Activating the Discount Code
5. Creating Automatic Discounts on Shopify 5.1. The Difference from Discount Codes 5.2. Setting the Discount Level 5.3. Excluding Shipping Rates
6. Using Buy Something, Get Something Free Discounts 6.1. Setting Quantity and Purchase Amount 6.2. Selecting Products or Collections 6.3. Choosing the Discount Value 6.4. Limiting Usage per Order
7. Combining Discounts at Checkout
8. Conclusion

Understanding Discounts on Shopify

Discounts and badges are effective promotional tools used to boost sales on Shopify stores. They allow store owners to attract customers with special offers and incentivize purchases. Discounts on Shopify can be managed from the main menu under "Discounts." There are two types of discounts: discount codes and automatic discounts.

Types of Discounts on Shopify

Discount Codes

Discount codes require the buyer to use a specific code to avail of the discount. They provide flexibility in terms of setting discount amounts and applying them to specific collections or products. Discount codes can also be limited to certain groups of customers or individual customers. Additionally, store owners can specify the number of times a discount code can be used or set an expiration date for its usage.

Automatic Discounts

Automatic discounts are applied automatically when the customer's cart reaches a specified basket size. Store owners can set a minimum purchase amount or a minimum quantity of items for the discount to be triggered. Unlike discount codes, automatic discounts do not require customers to enter a code during the checkout process.

Creating Discount Codes on Shopify

To create a discount code on Shopify, follow these steps:

1. Name the discount code in a way that is easy for customers to remember, such as "Spring10."
2. Choose the type of discount code, such as a percentage off, fixed amount, free shipping, or buy something, get something free.
3. Specify the collection or products to which the discount code applies.
4. Set minimum requirements, such as a minimum purchase amount or quantity of items.
5. Determine customer eligibility by making the discount available to anyone, specific groups of customers, or individual customers.
6. Limit the usage of the discount code to a certain number of times or one use per customer.
7. Set the activation dates for the discount code.

Creating Automatic Discounts on Shopify

Automatic discounts on Shopify work similarly to discount codes, but they are automatically applied instead of requiring a code. However, it's important to note that automatic discounts do not include free shipping options. Free shipping can be offered separately at the shipping level.

Using Buy Something, Get Something Free Discounts

Buy something, get something free discounts allow customers to receive a free item when they purchase a certain quantity or reach a minimum purchase amount. To create this type of discount on Shopify, follow these steps:

1. Set the minimum quantity of items and the minimum purchase amount required to qualify for the discount.
2. Select the specific products or collections that are eligible for the discount.
3. Choose the discount value, either a percentage off or a free item.
4. Limit the usage of the discount to a certain number per order.

Combining Discounts at Checkout

On Shopify, customers cannot combine multiple discounts at checkout. Only one discount can be applied per order.

Conclusion

Discounts are a valuable tool for promoting sales on Shopify stores. By offering attractive discounts and badges, store owners can incentivize purchases and attract new customers. Whether using discount codes, automatic discounts, or buy something, get something free promotions, it's important to define the terms and conditions clearly to ensure a smooth and convenient shopping experience for customers.

Highlights

• Discounts and badges are effective promotional tools on Shopify.
• There are two types of discounts: discount codes and automatic discounts.
• Discount codes require customers to use a specific code, while automatic discounts are applied automatically.
• Discount codes can be customized based on discount type, eligibility, and usage limits.
• Automatic discounts do not include free shipping options.
• Buy something, get something free discounts allow customers to receive a free item with a qualifying purchase.
• Customers cannot combine multiple discounts at checkout.

FAQs

Q: Can I create multiple discount codes on Shopify? A: Yes, you can create multiple discount codes with different settings and restrictions.

Q: Can I set an expiration date for a discount code? A: Yes, you can set an expiration date for a discount code to limit its usage.

Q: Can I limit the number of times a discount code can be used? A: Yes, you can set a maximum usage limit for a discount code to control the number of customers who can avail of the discount.

Q: Can discounts be combined at checkout on Shopify? A: No, customers can only apply one discount per order.

Q: Can I apply a discount to specific collections or products? A: Yes, you can specify collections or products to which the discount applies, providing flexibility in targeting specific items.