Boost Your Shopify Sales with Must-Have Apps in 2021
Table of Contents
- Introduction
- The Problem with Shitty Shopify Apps
- The Importance of Post-Purchase Upsells
- The Power of Referral Apps
- Effective Email Marketing
- Conclusion
Introduction
The Problem with Shitty Shopify Apps
The Importance of Post-Purchase Upsells
Upselling After the Order
Zero Downside, Infinite Upside
Effective Upsells for Single and Multi-Product Stores
Recommended App: One Click Upsell by Zipify
The Power of Referral Apps
Affiliate Marketing with Referrals
Predictable Stream of Revenue
Recommended App: Smile.io
Effective Email Marketing
Boosting Revenue with Email Marketing
Recommended Apps: Klaviyo or Omnisend
Conclusion
The Most Important Shopify Apps That Will Boost Your Revenue and Sales
In today's competitive ecommerce landscape, it's easy for brand owners to fall into the trap of wasting time and resources on ineffective Shopify apps. These apps are often marketed as game-changers that promise to skyrocket sales and optimize advertising efforts. However, more often than not, they end up being mere distractions that have little to no impact on the overall success of the store.
The problem with these "shitty" Shopify apps is that they overload the site with unnecessary cookies and other elements that slow down the site's load speed. This, in turn, can negatively affect the conversion rate and even cause conflicts between different apps, leading to broken functionalities.
In this article, we will cut through the noise and focus on three crucial Shopify apps that can actually make a real difference in generating revenue and boosting sales for your online store. Let's dive in!
1. The Power of Post-Purchase Upsells
Post-purchase upsells are apps designed to upsell customers after they have completed an order. The beauty of these apps is that they have zero downside and offer infinite potential for increasing revenue. Since the upselling happens after the purchase is made, there is no risk of hindering conversion rates.
For instance, one effective upsell strategy is to offer customers the same product they just bought but at a slight discount or with a special offer. This works exceptionally well for consumable products. One highly recommended app for post-purchase upsells is One Click Upsell by Zipify. It provides a user-friendly interface and reasonable rates, making it a great choice for both single-product and multi-product stores.
Pros:
- Zero downside to conversion rates
- Infinite potential for increasing revenue
- Works well for both single and multi-product stores
Cons:
2. Harnessing the Power of Referral Apps
Referral apps allow your customers to refer your products to their friends and family while rewarding both parties in the process. This functionality essentially turns your customers into affiliates, enabling you to leverage the power of affiliate marketing for your store.
One popular referral app is Smile.io, which provides a seamless way for customers to refer others while earning benefits for doing so. The key advantage of referral apps is that you can set the cost per acquisition, which allows you to undercut the costs of acquiring new customers through ads. By giving a lower commission to affiliates, you can both buy customers at a lower rate and ensure a predictable stream of revenue for your store. This is especially beneficial for stores generating $50,000 per month or more, particularly those relying heavily on organic traffic.
Pros:
- Harnesses the power of affiliate marketing
- Allows you to undercut customer acquisition costs
- Provides a predictable stream of revenue
Cons:
3. Boosting Revenue with Effective Email Marketing
Email marketing remains one of the most impactful tools for generating additional revenue for your online store. By effectively leveraging email campaigns, you can boost your store's revenue by 20% to 30% every month, and even more if you are not heavily reliant on ad spending.
Two highly recommended apps for effective email marketing are Klaviyo and Omnisend. These platforms offer robust features, user-friendly interfaces, and the ability to customize and personalize email campaigns to suit your business needs.
Pros:
- Generates additional revenue on a monthly basis
- Highly effective for stores with low ad spending
- Customizable and personalized email campaigns
Cons:
Conclusion
In the world of Shopify apps, it's easy to get lost in the sea of options and waste precious time on ineffective solutions. However, by focusing on the most important apps that directly impact revenue and sales, you can ensure that your efforts are not in vain.
By implementing post-purchase upsells, harnessing the power of referral apps, and optimizing your email marketing strategies, you can take your online store to new heights. Remember, it's not about the quantity of apps you use, but rather the quality and impact they have on your business.
So, take a step back, assess your current app lineup, and prioritize these three essential Shopify apps that will truly make a difference for your store. Unlock the revenue-generating potential and watch your sales soar!
