5 Reasons Why Print on Demand Stores Fail

5 Reasons Why Print on Demand Stores Fail

Table of Contents:

  1. Introduction
  2. The Growing Popularity of Print on Demand
  3. Why People Struggle to Make Sales 3.1 Treating Print on Demand as a Real Business 3.2 Avoiding the Clothing Line Mistake 3.3 Violating Copyrights and Trademarks 3.4 Falling into the Etsy Trap 3.5 Setting Unrealistic Expectations
  4. Building a Successful Print on Demand Store 4.1 Choosing a Niche 4.2 Creating a Unique and Engaging Brand 4.3 Understanding Copyrights and Trademarks 4.4 Building Your Own Shopify Store 4.5 Setting Realistic Goals and Enjoying the Journey
  5. Conclusion

Why People Struggle to Make Sales with Their Print on Demand Store

Introduction: Print on demand has become a highly popular business model in recent years, with the global market size projected to reach billions of dollars. However, despite the abundance of advice available, many individuals still struggle to generate sales. In this article, we will explore the five biggest reasons why people fail to achieve success with their print on demand stores. By understanding and addressing these challenges, you can increase your chances of profitability in the highly competitive print on demand industry.

The Growing Popularity of Print on Demand

Print on demand has witnessed a significant surge in popularity due to its low entry barriers and the potential for high profits. With numerous creators entering the market and offering a wide range of products, it is crucial to understand why some individuals struggle to make any sales at all. Despite the exponential growth projected for the print on demand industry, it is essential to recognize the underlying factors that contribute to this struggle and avoid common pitfalls.

Why People Struggle to Make Sales

  1. Treating Print on Demand as a Real Business: One of the primary reasons people fail with their print on demand stores is that they do not treat it as a legitimate business. Simply creating designs and putting them on random products without any strategic direction or brand identity will not attract customers. Building a successful print on demand store requires creating an appealing and niche-focused brand that captivates potential buyers.

  2. Avoiding the Clothing Line Mistake: Another common mistake is attempting to create a clothing line using a print on demand store. Print on demand is not suitable for building a clothing line, as it requires choosing a specific niche to cater to the target audience effectively. Failing to establish a distinct niche can result in low interest and minimal sales.

  3. Violating Copyrights and Trademarks: Using copyrighted images or trademarks without legal permission is not only unethical but can also lead to severe legal consequences. It is essential to understand the difference between copyrights and trademarks and ensure that all designs and products comply with intellectual property laws.

  4. Falling into the Etsy Trap: Many beginners fall into the Etsy trap by solely relying on the platform's organic traffic. However, due to the vast number of sellers, gaining visibility and making sales on Etsy can be extremely challenging. Building a successful print on demand business requires creating your own Shopify store and utilizing the power of social media to attract potential customers.

  5. Setting Unrealistic Expectations: Setting unrealistically high sales goals without considering the initial stages of the business can lead to constant disappointment. It is essential to start with realistic expectations, such as making the first sale, gradually increasing traffic, and building customer loyalty. By enjoying the journey and setting achievable goals, success becomes more attainable.

Building a Successful Print on Demand Store

  1. Choosing a Niche: Selecting a specific niche is crucial for print on demand success. A niche allows you to target a specific audience and differentiate your brand from competitors. By catering to a niche market, you can develop a loyal customer base and establish brand identity.

  2. Creating a Unique and Engaging Brand: Building a brand with an appealing vibe and distinct identity is essential for attracting customers. Invest time and effort in designing your store's aesthetics, creating high-quality designs, and developing engaging content that resonates with your target audience.

  3. Understanding Copyrights and Trademarks: Ensure compliance with intellectual property laws by avoiding the use of copyrighted or trademarked images without proper authorization. Familiarize yourself with the difference between copyrights and trademarks to protect your store from legal complications.

  4. Building Your Own Shopify Store: Instead of relying solely on platforms like Etsy, consider building your own Shopify store. This allows you to have greater control over your brand, customize your store, and create a unique shopping experience for customers.

  5. Setting Realistic Goals and Enjoying the Journey: To avoid disappointment and burnout, set small, achievable goals at the beginning of your print on demand journey. Focus on milestones such as making the first sale, increasing daily traffic, and gradually growing your customer base. Enjoy the process of building a successful business rather than solely fixating on monetary goals.


While the print on demand market continues to grow rapidly, many individuals struggle to generate sales. By treating print on demand as a real business, avoiding common mistakes like the clothing line approach or copyright infringements, and setting realistic expectations, you can increase your chances of succeeding in this industry. Build a unique and engaging brand, choose a specific niche, and leverage social media to drive traffic to your own Shopify store. Remember to enjoy the journey and celebrate small wins along the way. With the right strategies and mindset, you can establish a profitable print on demand business.

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