Unleash Your Potential: Sell on Amazon Australia in 2023!

Unleash Your Potential: Sell on Amazon Australia in 2023!

Table of Contents:

  1. Introduction
  2. What is Amazon?
  3. The Success of Amazon 3.1 Customer Experience 3.2 Prime Membership Program
  4. The Amazon Australian Opportunity 4.1 Growth Since Launch 4.2 Revenue Statistics
  5. Understanding the Amazon Business Model 5.1 Fulfilled By Merchant (FBM) 5.2 Fulfilled By Amazon (FBA)
  6. How the FBA Model Works 6.1 Product Sourcing and Buying 6.2 Shipping and Fulfillment 6.3 Customer Purchase and Delivery
  7. Amazon Fees and Charges 7.1 The 30 Rule 7.2 Estimating Profit Margin
  8. Conclusion

The Opportunity of Selling on Amazon Australia

Amazon is a household name that has revolutionized the way we shop online. As an e-commerce platform, it provides customers with a convenient and efficient way to purchase products. In recent years, Amazon Australia has emerged as a promising opportunity for entrepreneurs looking to tap into the world of online selling. In this article, we will explore the immense potential of Amazon Australia in 2023 and guide you through the process of becoming a successful Amazon seller.


Before we dive into the details, let's start with a brief overview of Amazon. Founded by Jeff Bezos in 1994, Amazon began as an online bookstore and has since evolved into a global e-commerce giant. With a market value of over 923 billion USD, Amazon is now the second richest company in the world. Its success can largely be attributed to the exceptional customer experience it offers, including fast delivery and a generous return policy.

The Success of Amazon

One of the key factors behind Amazon's success is its commitment to providing an unparalleled customer experience. The company goes above and beyond to ensure customer satisfaction, offering fast and reliable delivery options as well as a hassle-free return policy. Furthermore, Amazon's Prime Membership program provides members with additional benefits such as free delivery, discounts, and access to various entertainment services.

The Amazon Australian Opportunity

Now let's shift our focus to the Amazon Australian opportunity. Since its launch, Amazon Australia has experienced exponential growth, becoming the fastest-growing Amazon marketplace in the world. In its first year in 2017, Amazon Australia generated 17 million dollars in revenue, despite facing initial skepticism. However, in the following year, the revenue skyrocketed to a staggering 292 million dollars, demonstrating the immense potential of the Australian market. In 2021, Amazon Australia surpassed the 1.7 billion dollar mark and is predicted to reach 2 billion dollars by the end of 2022.

Understanding the Amazon Business Model

To fully capitalize on the Amazon Australian opportunity, it is crucial to understand the two main methods of selling on the platform: Fulfilled By Merchant (FBM) and Fulfilled By Amazon (FBA). FBM requires sellers to take responsibility for storing products and shipping orders themselves, while using Amazon's marketplace to reach customers. On the other hand, FBA allows sellers to send their products to Amazon's warehouse, where Amazon takes care of packing, fulfilling, and delivering orders automatically.

How the FBA Model Works

To give you a clearer picture of how the FBA model works, let's break it down into four simple steps. First, as a seller, you source and buy your products in bulk at a lower price, typically from suppliers in China. Next, the supplier ships the products to Amazon's warehouse in Australia. When a customer purchases your product on Amazon's website, Amazon packs and fulfills the product, delivering it straight to the customer's doorstep. This fast and efficient delivery service, often taking just one to three days, contributes to the exceptional customer experience of Amazon.

Amazon Fees and Charges

One common concern among potential sellers is understanding the Amazon fees and charges. A useful rule to follow is the "30 rule." Under this rule, the supplier receives 30% of the selling price, Amazon takes 30% as fulfillment fees, and the seller retains 30% as profit. The remaining 10% accounts for miscellaneous charges. It is important to estimate the profit margin carefully to ensure the viability of your Amazon venture.


In conclusion, the Amazon Australia opportunity is ripe with potential for aspiring entrepreneurs. With its rapid growth and the convenience it offers to customers, Amazon Australia provides a fertile ground for sellers to thrive. By utilizing the FBA business model and understanding the associated fees, you can establish a successful online business on Amazon Australia. So, seize this opportunity and embark on your journey towards financial independence and success in the world of e-commerce.


  • Amazon Australia is the fastest-growing Amazon marketplace in the world.
  • The Fulfilled By Amazon (FBA) model allows sellers to leverage Amazon's fulfillment service for efficient order processing and delivery.
  • Exceptional customer experience and a generous return policy contribute to Amazon's phenomenal success.
  • The 30% rule provides a rough guideline for estimating the profit margin on Amazon Australia.
  • With fast delivery and a growing customer base, Amazon Australia presents an ideal opportunity for entrepreneurs to establish a thriving online business.


  1. How much does it cost to sell on Amazon Australia?

    • The cost of selling on Amazon Australia includes various fees, such as fulfillment fees and referral fees. It is important to carefully calculate these costs to determine your profit margin.
  2. Can I sell any product on Amazon Australia?

    • Amazon Australia allows sellers to sell products in a wide range of categories, including electronics, clothing, and home goods. However, certain restricted products may require special approval.
  3. Do I need a Prime Membership to sell on Amazon Australia?

    • No, a Prime Membership is not required to sell on Amazon Australia. Prime Membership is a program offered to customers that provides additional benefits, but sellers can still reach these customers without being Prime members themselves.