Wix vs Shopify: The Ultimate Comparison

Wix vs Shopify: The Ultimate Comparison

Table of Contents

  1. Introduction
  2. Ease of Use
    • Wix's Visual Editor
    • Shopify's Page Editor
  3. E-Commerce Features
    • Basics of Selling
    • Shopify's App Store Advantage
  4. Templates
    • Wix's Template Options
    • Shopify's Theme Selection
  5. Pricing Comparison
    • Wix Pricing Plans
    • Shopify Pricing Plans
  6. Choosing Between Wix and Shopify
    • When to Use Wix
    • When to Use Shopify
  7. Conclusion

Wix vs Shopify: Which Platform is Right for You?


Creating a website is crucial for any business, and choosing the right platform can make a significant difference. In this article, we will explore the differences between Wix and Shopify and help you decide which one is the better fit for your needs. We will compare factors such as ease of use, e-commerce features, templates, pricing, and more. By the end, you will have a clear understanding of which platform is the ideal choice for your website.

Ease of Use

Wix's Visual Editor

When it comes to ease of use, Wix stands out with its intuitive visual editor. With Wix, you can simply drag and drop elements, such as paragraphs and images, directly onto the page. This user-friendly interface makes it easy to create and edit pages effortlessly. Whether you are building a small business website or a personal blog, Wix's visual editor provides a seamless experience.

Shopify's Page Editor

In contrast, Shopify takes a different approach to page editing. While it does offer a text editor, it is not a visual editor like Wix. When using Shopify, you would need to save and view the page to see how it looks. This can be time-consuming and less convenient than Wix's drag-and-drop feature. While Shopify does offer a theme customizer, it is mainly focused on customizing essential e-commerce pages, such as the home page and product pages, rather than providing a general-purpose page editor.

E-Commerce Features

Basics of Selling

Both Wix and Shopify offer the fundamental features required for selling online. They can handle various types of products, including physical goods and digital downloads. Additionally, both platforms provide point-of-sale systems for selling in brick-and-mortar stores. While Wix integrates with a point-of-sale system by HP, Shopify has its own comprehensive point-of-sale system.

Shopify's App Store Advantage

However, where the platforms differ is in the more advanced e-commerce features. Shopify's biggest advantage lies in its extensive App Store. With thousands of apps, Shopify offers solutions for all aspects of e-commerce, ranging from inventory management and stock alerts to Facebook integration and live chat. The App Store is constantly growing, giving Shopify users access to a vast array of tools to enhance their online stores.

On the other hand, Wix has a smaller selection of e-commerce apps available, with a few hundred available options. While Wix does offer integrations for taxes and shipping services, it falls short compared to Shopify's comprehensive and seamless integration with various shipping providers and automatic sales tax calculation. Therefore, if e-commerce functionality is a significant factor for your business, Shopify's App Store makes it the clear winner.


Wix's Template Options

Templates play a crucial role in the appearance of your website. Wix offers over 800 templates, catering to various industries and styles. While some templates may appear outdated, the majority are modern and visually appealing. Wix's template selection provides ample choices for users to find the perfect design for their websites.

Shopify's Theme Selection

In contrast, Shopify offers nine free themes, all of which are professionally designed and visually appealing. They also provide 76 paid themes for those looking for more customization options. Additionally, users can access a vast marketplace of third-party Shopify themes. While Shopify's theme customization may have some limitations compared to Wix, it still offers sufficient flexibility for most users' needs.

Pricing Comparison

Wix Pricing Plans

When considering pricing, it is essential to understand the different plans offered by each platform. Wix has two categories of pricing plans: website plans and e-commerce plans. Website plans are more affordable as they do not include e-commerce functionalities. On the other hand, e-commerce plans are slightly more expensive but provide the necessary tools for online selling. The lowest-priced e-commerce plan from Wix is their Business Basic plan, which costs $27 per month when paid annually.

Shopify Pricing Plans

Shopify exclusively focuses on e-commerce, ensuring that all plans include e-commerce functionalities. The cheapest Shopify plan is the Basic plan, priced at $29 per month when paid annually. While Shopify's plans may be slightly more expensive than Wix, they offer more comprehensive e-commerce features and integration options.

Choosing Between Wix and Shopify

When to Use Wix

Wix is an excellent choice for those who do not require extensive e-commerce functionality. It is perfect for small business websites, personal blogs, portfolios, and other general-purpose websites. Wix's intuitive visual editor makes it easy for users with little technical expertise to create and edit pages seamlessly.

When to Use Shopify

If your primary focus is on building an online store, Shopify is the platform to choose. Shopify's e-commerce features, including its extensive App Store, ensure that you have access to all the tools you need to run a successful online business. The platform's integration with shipping providers, tax calculation, and overall e-commerce infrastructure make it the preferred choice for businesses aiming for growth and scalability.


In summary, both Wix and Shopify offer unique features that cater to different website needs. Wix excels in ease of use and general-purpose website creation. Shopify, on the other hand, shines when it comes to advanced e-commerce features and scalability. By considering your specific requirements and goals, you can confidently make a decision between the two platforms.

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