Ultimate Guide to Changing Your Shopify Store Name and URL

Ultimate Guide to Changing Your Shopify Store Name and URL

Table of Contents:

  1. Introduction
  2. Reasons to Change Your Store Name 2.1 Misspelling the Name 2.2 Prototype Name 2.3 Changing the Business 2.4 Selling or Purchasing a Business
  3. Planning Your Store Name
  4. Creating a Backup
  5. Changing the Store Name in Shopify 5.1 Changing the Logo 5.2 Changing the Store Name in Settings 5.3 Changing the Shopify URL
  6. Is It Worth the Effort?
  7. Conclusion

How to Change Your Store Name in Shopify: A Comprehensive Guide

Have you ever found yourself in a situation where you want to change the name of your Shopify store but can't figure out how? Don't worry, you're not alone. Many store owners face this dilemma at some point, whether it's due to a misspelled name, a prototype name that no longer fits the business, or a change in the nature of the business itself. In this guide, we will explore the reasons why you might want to change your store name and provide step-by-step instructions on how to do it effectively.

Reasons to Change Your Store Name

1. Misspelling the Name

One of the most common reasons for wanting to change your store name is a simple misspelling. Perhaps you were in a rush when you created your store and ended up typing the name incorrectly. If this is the case, don't worry - there is a solution.

2. Prototype Name

Another scenario is when you initially started your store, and it was more of a prototype with a temporary name. As you further developed your business, you came up with a better name that truly represents your brand. However, you're now faced with the challenge of changing the store name.

3. Changing the Business

Sometimes, a change in the direction of your business might require a new name. For instance, you may have realized that your current product line isn't selling well and decide to switch to a new niche. In such cases, changing the store name becomes essential to reflect the updated business model.

4. Selling or Purchasing a Business

If you have sold or purchased a business, changing the store name becomes necessary. The new owner would want to rename the business to align it with their vision, and the old name may no longer be relevant.

Planning Your Store Name

To avoid the hassle of changing your store name in the future, it is recommended to have a strategy phase before building your store. Take the time to plan out your business on paper and ensure that the domain name you desire is available. Purchasing the domain first will save you from potential headaches down the line.

Creating a Backup

Regardless of the reason behind changing your store name, it is crucial to create a backup of your existing store. Export your products, collections, customer data, and settings to ensure you can easily transition to the new store without losing valuable information.

Changing the Store Name in Shopify

Changing the store name within Shopify can be a bit tricky, but it is not impossible. There are several methods you can try, depending on your specific situation.

1. Changing the Logo

If you only want to update the name displayed on your store's logo, you can do so easily from the theme customization settings. Swap out the current logo with the new one to reflect the desired store name.

2. Changing the Store Name in Settings

To change the store name that appears in the header or footer of your website, navigate to the settings section of your Shopify admin dashboard. Under the "General" tab, you will find an option to modify the store name. Update it to the desired name, and the changes will be reflected on your site.

3. Changing the Shopify URL

Changing the actual Shopify URL (e.g., yourstorename.myshopify.com) is a more complex process. If you haven't invested much time and effort into the store, it may be simpler to close the current store and create a new one with the desired name. However, if you are deeply invested in your business and need to preserve all your data, it requires a more elaborate procedure.

First, export all your products, collections, customer data, and themes into separate backup files. Then, create a new store with the desired URL and import all your backed up data into the new store. Be sure to finalize the migration before closing the old store.

Is It Worth the Effort?

Changing the URL of your Shopify store requires significant time and effort. It is essential to consider whether the benefits outweigh the complexity involved. Remember, your customers will primarily interact with your domain name, and the myshopify.com URL is mostly visible to you as the store owner.

If the Shopify URL is causing unnecessary stress or doesn't align with your branding standards, changing it may be worth it. However, if the primary concern is a name that only you see, it may not be necessary to go through the entire process.


Changing your Shopify store name is possible, although the complexity of the process depends on the specific situation. By carefully planning your store name from the beginning and creating regular backups, you can avoid potential hurdles. Evaluate the importance of the changes you want to make and determine if the benefits are worth the effort. Remember, the success of your business depends more on the quality of your products and customer experience than the URL itself.

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