The Ultimate Guide to Starting a Successful Dropshipping Store

The Ultimate Guide to Starting a Successful Dropshipping Store

Table of Contents:

  1. Introduction
  2. Finding a Winning Product
    • Trending Products on Facebook and Instagram
    • Products with Mass Appeal
    • Products with Good Profit Margins
  3. Building a Store
    • General Stores
    • One-Product Stores
    • Hybrid Stores
  4. Generating Traffic and Customers
    • Using Facebook Ads
    • Creating a Video Ad
    • Launching Your First Ad
    • Scaling Your Ads
    • Analyzing and Improving
  5. Fulfilling Orders and Customer Service
    • Using Oberlo
    • Handling Customer Inquiries
  6. Conclusion

How to Start a Successful dropshipping Store from Scratch

Starting a dropshipping store can be a daunting task, with so many different steps and strategies to consider. It can often feel overwhelming and confusing to know where to begin. In this article, I will share my exact strategy for starting a new dropshipping store from scratch. Over the past few months, I have successfully built a store using this strategy, generating close to $900,000 in sales. So, if you're looking to start your own dropshipping store, follow along as I guide you through the essential steps.


Hey there! I'm Jordan, and I'm currently documenting the entire process of growing my online business with as much transparency as possible. My aim is to lead by example and help you start your own online store this year. If you're interested in starting your own online business and want to follow my journey, make sure to subscribe for new videos every single Friday.

Section 1: Finding a Winning Product

The first and perhaps the most crucial step in building a successful dropshipping store is finding a winning product. Without a winning product, it is almost impossible to achieve success in the dropshipping industry. Thankfully, there are numerous products available in the market that you can sell. Here are three key factors to consider when determining if a product is a winning one:

Trending Products on Facebook and Instagram

One indicator of a winning product is its trendiness on social media platforms like Facebook and Instagram. Look for products that have ads that are getting a ton of views, shares, comments, and likes. These products are gaining widespread attention, indicating a high level of interest among potential customers. By offering something slightly better or unique, you can compete with other sellers and make money selling the same product.

Products with Mass Appeal

While niche products can be profitable, it's often best to choose products that have mass appeal. These are products that can be sold to a broad range of individuals rather than a limited niche market. While it's okay if the product caters to a specific gender or group, the broader the appeal, the better your chances of attracting more customers.

Products with Good Profit Margins

Another essential factor to consider when choosing a winning product is profit margins. Look for products that offer a good profit margin, ideally enabling you to sell the product for at least three times the cost it takes to ship it to the customer. This ensures that you have sufficient room for profit while covering expenses.

Are you struggling to find winning products? Don't worry! There are two primary methods to discover them. The first and most reliable method is to scroll through your Facebook and Instagram feeds daily. As you interact with dropshipping ads, Facebook's algorithm will recommend similar products, turning your feed into a valuable product research tool. Alternatively, you can use product research tools that automate this process, such as the one I've developed. Feel free to check it out.

Section 2: Building a Store

Once you have identified a winning product, the next step is to build your online store. There are three main types of stores you can create: general stores, one-product stores, and hybrid stores. Let's take a closer look at each one:

General Stores

General stores offer a diverse range of products across various categories. They provide the flexibility to test different products and target different customer segments. While general stores can be profitable, they require careful organization and selection of products to avoid appearing cluttered or overwhelming to customers.

One-Product Stores

As the name suggests, one-product stores focus on selling a single main product. The advantage of a one-product store is that it allows for a high conversion rate since customers perceive you as a specialist in that particular product. However, it can limit your product range and potential customer base.

Hybrid Stores

The hybrid store model combines the best of both general and one-product stores. It offers the branded feel and high conversion rate of a one-product store while also allowing you to test multiple products. By creating a branded store centered around a specific niche or theme, you can build trust with customers while maintaining the flexibility to expand your product range.

To illustrate, let's take a look at two examples of successful hybrid stores: Flora Flow and Arctic Shirt. Flora Flow focuses on home and garden-based products, presenting a well-branded and trustworthy store that attracts customers interested in home and garden products. On the other hand, Arctic Shirt sells a variety of home decor products while still maintaining a cohesive brand and an excellent shopping experience.

Section 3: Generating Traffic and Customers

Creating a great store is just the beginning. To succeed in the e-commerce world, you need to drive traffic to your website and convert that traffic into paying customers. One effective method for generating traffic is using Facebook ads. While it requires some investment, Facebook ads have the potential to skyrocket your business growth. Here's a step-by-step guide to launching your first Facebook ad campaign:

Using Facebook Ads

Before you can run Facebook ads, you need to create a compelling video ad for your product. While outsourcing the video creation is an option, learning this valuable skill yourself can save money in the long run. If you prefer the latter, check out Tan's video tutorial on creating video ads – it's an excellent resource for beginners.

Creating a Video Ad

To launch your first ad campaign, you need to create a Facebook page and an Instagram page for your store. Once done, create your business manager and ad account. Next, create a new campaign and divide it into five ad sets. Each ad set should target a different audience. For instance, if your product is related to gardening, one ad set could target people interested in gardening, while another could target those interested in interior design. Set a daily budget of around $10 to $20 for each ad set and launch your campaign.

Scaling Your Ads

After launching your ads, closely monitor their performance for at least two days. Analyze the results to determine whether your product is generating consistent sales. If the ads are successful, congratulations! You can start scaling up your Facebook ads and explore options like creating custom videos and working with agents to fulfill orders. If you'd like a detailed video guide on Facebook ads and scaling, let me know in the comments, and I'll create one for you.

Analyzing and Improving

If your initial product launch fails to generate sales, don't be discouraged. It's a common experience, especially for beginners. Take this as an opportunity to identify areas for improvement. Review your statistics and determine what went wrong. If your ads aren't getting clicks, revise your ad copy, imagery, or targeting. If your website isn't converting, improve its design, layout, and messaging. Learning from these failures and making necessary improvements is crucial to progress in the dropshipping business.

Section 4: Fulfilling Orders and Customer Service

Fulfilling orders and providing excellent customer service are vital aspects of running a dropshipping store. Fortunately, with the help of tools like Oberlo, fulfilling orders becomes a seamless process. Oberlo allows you to connect your store with suppliers on platforms like AliExpress and automatically fulfill orders with minimal effort.

While the fulfillment process can be automated, never neglect customer service. Regularly check your email for order notifications and customer inquiries. Customers appreciate prompt and helpful responses, even if shipping times are longer in the dropshipping model. Providing a positive and satisfactory experience to your customers contributes significantly to your business's success.


Starting a successful dropshipping store requires careful planning, research, and execution. By finding a winning product, building a top-notch store, generating traffic, and providing exceptional customer service, you'll be well on your way to achieving financial success in the dropshipping industry. Remember, success in dropshipping comes with persistence, continuous improvement, and adapting to market trends. Good luck on your journey to dropshipping success!


  1. Building a successful dropshipping store requires finding a winning product, building a store, generating traffic, and providing excellent customer service.
  2. Trending products on social media can indicate market demand and potential profitability.
  3. Products with mass appeal have a broader customer base, allowing for scaling and growth.
  4. Good profit margins are essential to ensure profitability and cover expenses.
  5. Consider creating a hybrid store that combines the benefits of general stores and one-product stores.
  6. Facebook ads are an effective method to drive traffic and convert it into sales.
  7. Analyze ad performance and make adjustments to improve conversion rates and sales.
  8. Use tools like Oberlo to streamline order fulfillment and provide excellent customer service.
  9. Continuously learn and improve to adapt to market trends and achieve long-term success in dropshipping.
  10. Persistence and perseverance are key to building a successful dropshipping business.


Q: How long does it take to find a winning product for my dropshipping store?

A: Finding a winning product can vary in time, as it depends on various factors like market trends and competition. It may take some trial and error before finding the right product. Be patient and learn from your experiences to improve your product selection process.

Q: Do I need to have prior experience in managing an online store to start a dropshipping business?

A: No, prior experience is not necessary to start a dropshipping business. With the right research, tools, and guidance, beginners can learn and succeed in this industry. Continuously educating yourself and seeking advice from experienced dropshippers can significantly help your journey.

Q: Can I scale my dropshipping store using other advertising platforms besides Facebook?

A: Absolutely! While Facebook ads are popular and effective, there are other advertising platforms, such as Google Ads and Instagram influencers, that you can use to scale your dropshipping store. Experiment with different platforms to determine what works best for your specific business.

Q: How important is customer service in dropshipping?

A: Customer service is crucial in the dropshipping business. Since shipping times can be longer due to the nature of dropshipping, providing excellent customer service helps build trust and maintain positive relationships with your customers. Promptly addressing inquiries and resolving any issues contributes to overall customer satisfaction.

Q: How often should I make changes to my dropshipping store?

A: It is essential to continuously evaluate and improve your dropshipping store based on market trends, customer feedback, and performance metrics. However, avoid making changes too frequently as it can disrupt the stability of your store and hinder accurate analysis of the results. Aim for strategic and purposeful changes driven by data and customer needs.

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