Unveiling the Secrets of Shopify App Success
Unveiling the Secrets of Shopify App Success
Table of Contents
- The Journey of Expert Village Media Technologies
- The App Business: A Successful Venture
- Strategies for App Success
- Focus on User Experience
- Partnership with Other Apps
- Video Prospecting
- App Store Ads
- Branding for Recognition
- Learnings and Failures: What Worked and What Didn't
- Importance of Customer Support
- Creating a Positive Refund Policy
- Problem Solving over Shortcuts
- UI/UX Improvements
- Acknowledgements and Achievements
- Meeting Industry Professionals
- Features in Shopify Blog Posts
- Trusted by Top Brands
- The Experience as an App Partner
- Building Relationships with Partners
- Utilizing Video Testimonials
- Importance of Branding
- Q&A: Handling Customer Issues and Focusing on App Dominance
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The Journey of Expert Village Media Technologies
Expert Village Media Technologies, founded in 2011, is an agency that started off working on various aspects of digital marketing, such as SEO and content management systems like WordPress, Joomla, and Magento. However, their breakthrough came in 2013 when they started working with Shopify. Since then, they have become an official Shopify partner and have developed 11 successful software apps. Their journey has been filled with learning, growth, and a focus on customer satisfaction.
Article: The Success Story of Expert Village Media Technologies' App Business
Welcome to the success story of Expert Village Media Technologies, a company that has made its mark in the app business. Founded in 2011 by Amit Purwal, Expert Village Media Technologies has come a long way from its early days of working on SEO and various content management systems. In this article, we will delve into the journey of this company, explore their strategies for app success, learn from their failures and accomplishments, and gain insights into the world of app partnership.
The Journey of Expert Village Media Technologies
Amit Purwal, the founder and CEO of Expert Village Media Technologies, established the company in 2011. Initially, the company focused on various aspects of digital marketing, such as SEO, WordPress, Joomla, Magento, and more. Like many agencies of that time, they faced challenges and had to adapt to the evolving industry.
It wasn't until 2013 that Expert Village Media Technologies found their niche with Shopify. Recognizing the potential of the platform, they became an official Shopify partner in 2014. This partnership opened up new opportunities for them, allowing them to leverage the power of Shopify to create successful software apps.
Over the years, the company has launched 11 software apps, with their team consisting of 40 members located across the world. Their hybrid team model, with both in-house and remote team members, has allowed them to cater to clients from different parts of the globe.
The journey of Expert Village Media Technologies has been a mixture of experimentation, learning, and growth. They took their first steps into the app business in 2016 with the launch of their Instagram feed app. Drawing from their experience in building websites for clients, they developed an app to simplify the repetitive task of integrating Instagram feeds into online stores.
Encouraged by the success of their first app, Expert Village Media Technologies continued to innovate and expand their app portfolio. They launched apps like Shoppable Instagram, Shoppable Lookbook Galleries, and their most successful app to date, Wiser, in 2019. With each new app, they refined their approach and gained valuable insights into what works in the highly competitive app market.
Strategies for App Success
Focus on User Experience: Expert Village Media Technologies places great emphasis on creating apps that provide excellent user experiences. They understand that merchants value simplicity and ease of use, so their apps are designed with intuitive interfaces and smooth navigation.
Partnership with Other Apps: Collaboration has played a significant role in the success of Expert Village Media Technologies. By partnering with fellow app developers like PageFly and ReConvert, they have benefited from co-marketing activities and expanded their reach to new customers.
Video Prospecting: The power of personalized video prospecting cannot be underestimated. Expert Village Media Technologies has successfully utilized this strategy to connect with merchants on a deeper level. By creating customized videos and sending them directly to potential customers, they establish a personal connection that sets them apart from the competition.
App Store Ads: While App Store ads can be expensive, they offer a targeted approach to reach the right audience. Expert Village Media Technologies has invested in App Store ads, selecting keywords carefully to promote their apps effectively.
Branding for Recognition: Branding plays a crucial role in building trust and recognition among merchants. Expert Village Media Technologies has implemented separate branding for their apps, enabling them to establish a distinct identity in the market.
Learnings and Failures: What Worked and What Didn't
Running a successful app business comes with its fair share of both lessons and setbacks for Expert Village Media Technologies. They have adopted a customer-centric approach, ensuring that their customers' needs are met and their issues are addressed promptly. Here are some key learnings from their journey:
Importance of Customer Support: Expert Village Media Technologies realized the significance of providing exceptional customer support. They expanded their customer support team to cover different time zones, ensuring that merchants receive timely assistance whenever they need it.
Creating a Positive Refund Policy: Understanding that merchants may request refunds, Expert Village Media Technologies has created a policy that focuses on ease and customer satisfaction. By offering hassle-free refunds within a certain time frame, they have built trust and loyalty among their customers.
Problem Solving over Shortcuts: Expert Village Media Technologies firmly believes in the value of hard work and problem-solving. They emphasize avoiding shortcuts and focusing on in-depth research to identify and address the real problems faced by merchants.
UI/UX Improvements: The company encountered challenges with app adoption when the user interface and user experience were not up to par. They learned the importance of creating a simplified and user-friendly interface, resulting in a significant reduction in their app churn rate.
Acknowledgements and Achievements
Expert Village Media Technologies has been fortunate to connect with industry professionals and receive recognition for their apps. Through various meetups and events organized by Shopify and other partners, they have established relationships, gained valuable insights, and shared their knowledge with others. They have also had the privilege of being featured in Shopify's official software blog posts, showcasing their apps and their journey.
Moreover, their apps have been adopted by top brands such as Disney, Star Wars, and the History Channel. This level of trust from renowned brands is a testament to the quality and effectiveness of Expert Village Media Technologies' apps.
The Experience as an App Partner
Partnering with Shopify has offered Expert Village Media Technologies numerous opportunities for growth and learning. They have established fruitful partnerships with other app developers and engaged in co-marketing activities to expand their market reach. Additionally, they have utilized video testimonials to build trust and credibility among potential customers.
Q&A: Handling Customer Issues and Focusing on App Dominance
Question: How do you handle customers who leave negative reviews without reaching out for support?
- Expert Village Media Technologies ensures their customer support team is readily available to assist customers. They proactively reach out to customers who may be facing difficulties and offer personalized help. If negative reviews are still received, they respond to them promptly, offering assistance and highlighting their availability.
Question: With one app dominating your revenue, do you consider focusing solely on that app?
- Expert Village Media Technologies recognizes the importance of focus. Although they have a portfolio of apps, they are currently concentrating on their most successful app, Wiser. By dedicating their resources and efforts to the growth and improvement of Wiser, they aim to provide the best possible experience for their customers.
The success story of Expert Village Media Technologies exemplifies the journey of a company that has found its stride in the app business. Through strategic approaches, continuous learning, and a commitment to customer satisfaction, they have carved their place in the market. With a focus on user experience, collaboration, and innovation, Expert Village Media Technologies showcases the possibilities for success in the dynamic and competitive world of app development.
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