The Ultimate Guide to Making Millions with Influencer Marketing
Table of Contents
- Introduction
- How Gretta Van Riel stumbled upon influencers
- The art of working with influencers
- The three R's of selecting the right influencer
- Why startups are more suitable for working with influencers
- Tips for successful influencer outreach
- The benefits of white listing
- Instagram vs. YouTube: Pros and Cons
- Selecting YouTube influencers
- Conclusion
How to Start with Influencers
Influencer marketing has become an increasingly popular way for businesses to reach their target audience and increase sales. In this article, we'll be discussing how to start with influencers and sharing tips for successful influencer outreach.
How Gretta Van Riel Stumbled Upon Influencers
Gretta Van Riel, the influencer queen, stumbled upon influencers by accident. When she started her first startup, SkinnyMe Tea, an influencer from Tasmania bought their tea and posted about it. She had about a thousand followers at the time, and they had their best day of sales ever. From that point on, Gretta started messaging any girl on Instagram with over a thousand followers and sending them their tea. Now, her brands have worked with close to 10,000 influencers and probably close to another 10,000 on behalf of their clients.
The Art of Working with Influencers
Working with influencers has become more of an art than a science. It's not just about finding any girl with 1,000 followers or any girl with over 5,000 followers. It's about selecting the right influencer to work with based on the three R's: reach, relevance, and relationship. While reach and relevance are important, relationship should be the most emphasized. Influencers are more commercially aware these days and understand the impact they can have on a brand. Brands often share their influencer results with the influencer they worked with, and the influencer can see their directly attributed sales in that way.
The Three R's of Selecting the Right Influencer
When selecting the right influencer to work with, there are three R's to consider: reach, relevance, and relationship. Reach refers to the number of followers an influencer has and how many people they can potentially reach. Relevance refers to how well the influencer's audience aligns with the brand's target audience. Relationship refers to the connection between the brand and the influencer. It's important to build a strong relationship with the influencer to ensure a successful collaboration.
Why Startups are More Suitable for Working with Influencers
Startups are more suitable for working with influencers than established businesses. Influencers are more inclined to work with a startup than a big corporation, especially on a lower budget or at a gifted capacity. Startups are able to take advantage of the perception of them as a smaller company, someone growing, Australian founded, or female founded. These things are well-received by influencers, and a good story is a really important part to play as well.
Tips for Successful Influencer Outreach
When it comes to successful influencer outreach, there are a few things to keep in mind. First, if you want to be running a gifting campaign, it's a numbers game. If you want to be running a paid budget campaign, it's a relationship game. Second, get your Instagram account into a good place. This is your foundation. Third, keep your outreach simple and brief. Brevity is king in outreach. Fourth, follow up is critical, and the timeliness of your follow-ups is important. Finally, use tools like MightyScout to track whether the influencer has posted or not.
The Benefits of White Listing
White listing is a great way to monetize an influencer's following without them having to constantly post sponsored or paid ads all the time. It's when a brand is given advertiser access to an influencer's Facebook page or Instagram account and is able to run ads through that influencer's handle. This is a great way for influencers to monetize their following and for brands to reach a wider audience.
Instagram vs. YouTube: Pros and Cons
When it comes to selecting the right platform for influencer marketing, there are pros and cons to both Instagram and YouTube. Instagram is great for ease of collaboration and budget, while YouTube is better for SEO and longer-lasting results. It's important to select the platform that aligns best with your brand and target audience.
Selecting YouTube Influencers
When selecting YouTube influencers, it's important to look at their momentum and growth. Social Blade is a great platform for this. It's also important to create high-value, high-converting content that connects with your audience. YouTube is a search engine, so it's important to rank for certain keywords and educate your audience through long-form video content.
Conclusion
Influencer marketing can be a great way to reach your target audience and increase sales. By following these tips for successful influencer outreach and selecting the right platform and influencers, you can create a successful influencer marketing campaign.
