Streamline Your Email Marketing with MailChimp for Shopify

Streamline Your Email Marketing with MailChimp for Shopify

Table of Contents

  1. Introduction
  2. What is MailChimp?
  3. Benefits of Using MailChimp in Shopify Store
  4. Signing Up for MailChimp
  5. Connecting MailChimp to Shopify
  6. Syncing Audience and Customer Data
  7. Managing MailChimp Features in Shopify
  8. Adding Subscribers to MailChimp
  9. Tracking Data in Shopify
  10. Conclusion



In today's digital world, effective email marketing can play a crucial role in the success of an online store. One tool that has gained significant popularity among Shopify store owners is MailChimp. In this tutorial, we will guide you through the process of integrating MailChimp into your Shopify store, step by step. Whether you are new to MailChimp or have some experience with it, we will make it easy for you to understand and implement the process seamlessly.

What is MailChimp?

Before diving into the integration process, it is essential to understand what MailChimp is and how it can benefit your Shopify store. MailChimp is an email marketing platform that allows you to manage your audience and store valuable customer data in one place. With MailChimp, you can accumulate a list of emails from your customers, subscribers, and fans. This consolidated data can be synchronized with your Shopify store, providing you with a centralized hub for all your client information.

Benefits of Using MailChimp in Shopify Store

Integrating MailChimp into your Shopify store offers several advantages. Firstly, it allows you to gather and manage your audience's emails efficiently. This means you can maintain effective communication and target your customer base effectively. Additionally, MailChimp provides various features such as audience segmentation, email automation, and personalized campaigns, enhancing the overall effectiveness of your marketing efforts.

Signing Up for MailChimp

To get started with MailChimp, you need to sign up for an account. Visit the MailChimp website and create your account by providing your username and email address. We have provided a link in the description below, where you can download and create your MailChimp account for free. If you are lucky, you may even receive a 30-day free trial of their premium features.

Connecting MailChimp to Shopify

Once you have your Shopify store up and running, it's time to connect it to MailChimp. Sign in to your Shopify account and navigate to the Sales Channel section. Locate your online store and click on it. Now, go back to MailChimp and choose the option to create your account. Remember to focus on the free version. After creating your MailChimp account, check your email for a confirmation link. Click on the link to open a new tab.

Syncing Audience and Customer Data

After confirming your MailChimp account, you will be prompted to provide your business details. This includes your business name and optional details like a phone number and address. Fill in the required information and move on to the next step. Here, you will be asked about your top goal with MailChimp. Choose the option that aligns with your objective, such as "Grow my list of email subscribers."

Managing MailChimp Features in Shopify

To manage MailChimp features within your Shopify store, navigate to the Integrations section in MailChimp. Look for the option that allows you to bring Shopify customer data into MailChimp. This is where you will connect your Shopify store. Ensure that your Shopify store is already connected in the same browser you are using. Connect your store and wait for a few seconds for the MailChimp section to appear in the Shopify App Store. Add the application and proceed to approve the installation.

Adding Subscribers to MailChimp

Once you have successfully connected MailChimp to Shopify, you can start adding subscribers to your audience. In your Shopify store, navigate to the Contacts section and select "Add a Subscriber." Enter the email address of the subscriber, add any relevant tags, and click on "Subscribe." The subscriber will now be added to your MailChimp audience. These added subscribers can be viewed and managed within MailChimp as well.

Tracking Data in Shopify

After syncing your audience and customer data, you can track and analyze your email marketing efforts directly within Shopify. MailChimp provides features such as audience statistics, promo codes, Shopify customer insights, and texted groups. You can access these features from your Shopify dashboard. Monitor the performance of your campaigns, analyze customer behavior, and make data-driven decisions to optimize your email marketing strategies.


Integrating MailChimp into your Shopify store offers immense benefits in streamlining your email marketing efforts. From gathering and managing audience data to creating personalized campaigns, MailChimp provides a powerful toolset to enhance your marketing strategies. By following the step-by-step process outlined in this tutorial, you can seamlessly connect MailChimp to your Shopify store and leverage its features to drive the success of your online business.


  • Learn how to integrate MailChimp into your Shopify store step by step.
  • Understand the benefits of using MailChimp for email marketing.
  • Sign up for a MailChimp account and explore its features.
  • Connect MailChimp to your Shopify store seamlessly.
  • Sync audience and customer data for centralized management.
  • Add subscribers to MailChimp and manage them efficiently.
  • Track and analyze email marketing data directly within Shopify.
  • Optimize your marketing strategies using MailChimp's tools and insights.


Q: Can I use MailChimp for free? A: Yes, MailChimp offers a free version that allows you to get started and explore its features. However, they also offer premium plans with additional benefits.

Q: Can I import my existing email subscribers into MailChimp? A: Absolutely! MailChimp provides easy ways to import your existing email subscribers, allowing you to maintain your contact list seamlessly.

Q: Can I customize my email campaigns in MailChimp? A: Yes, MailChimp offers customizable email templates and allows you to create personalized campaigns to engage with your audience effectively.

Q: Can I track the performance of my email campaigns in Shopify? A: Certainly! Once you have integrated MailChimp into your Shopify store, you can track important metrics and analyze the performance of your email campaigns directly within Shopify.

Q: Is MailChimp suitable for small businesses? A: Yes, MailChimp caters to the needs of small businesses as well as larger enterprises. It offers a range of features and pricing plans that can be tailored to suit your business requirements.

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