Shopify vs Ecwid: Which Platform is Right for Your Online Store?

Shopify vs Ecwid: Which Platform is Right for Your Online Store?

Table of Contents

  1. Introduction
  2. Pricing Plans
  3. Main Differences between Shopify and Ecwid
    1. Shopify Advantages
    2. Ecwid Advantages
  4. Comparing Themes and Plugins
  5. Comparing Applications and Integrations
  6. Building Websites with Shopify and Ecwid
  7. Customer Support
  8. E-commerce Capabilities
  9. Handling High Volume Orders
  10. Conclusion

Shopify vs Ecwid: A Comprehensive Comparison

In the world of e-commerce, choosing the right platform to build and manage your online store is crucial. Two popular options that many entrepreneurs consider are Shopify and Ecwid. These platforms offer different features, pricing plans, and support systems. In this article, we will explore the pros and cons of Shopify and Ecwid, compare their pricing plans, discuss their main differences, explore their themes and plugins, evaluate their applications and integrations, and delve into the process of building websites with both platforms. By the end of this article, you will have a clearer understanding of which platform is the best choice for your specific needs and goals.

1. Introduction

When it comes to starting an online store, one of the first decisions you'll have to make is which e-commerce platform to use. Shopify and Ecwid are two popular options that offer a wide range of features and capabilities. In this article, we will compare and contrast these two platforms to help you make an informed decision.

2. Pricing Plans

One of the primary considerations when choosing an e-commerce platform is the pricing structure. Shopify offers a variety of plans ranging from $12.50 to $299 per month, depending on the features and capabilities you need for your online store. On the other hand, Ecwid offers a free version with no transaction fees, making it a cost-effective option for small businesses and startups.


  • Shopify provides a range of pricing plans to suit different business needs.
  • Ecwid offers a free version with no transaction fees, making it budget-friendly for small businesses.


  • The pricing plans for Shopify can be expensive for businesses with limited budgets.
  • Ecwid's free version may have limitations in terms of features and scalability.

3. Main Differences between Shopify and Ecwid

Before making a decision, it's important to understand the key differences between Shopify and Ecwid. Both platforms have their strengths and weaknesses, and choosing the right one depends on your specific requirements and goals.

3.1 Shopify Advantages

  • Robust e-commerce capabilities: Shopify offers enhanced e-commerce features, making it suitable for businesses with high volume orders and complex automation needs.
  • Extensive application marketplace: Shopify boasts a vast collection of applications and plugins, allowing you to customize and enhance your online store's functionality.
  • Better customer support: Shopify is known for its reliable customer support, providing assistance to users whenever they encounter problems or have questions.
  • Wide selection of themes: Shopify offers a wide range of professionally designed themes that cater to various industries and aesthetics.

3.2 Ecwid Advantages

  • Cost-effective and beginner-friendly: Ecwid's free version and affordable pricing plans make it an attractive choice for small businesses and individuals who are just starting out.
  • Simplicity and ease of use: Ecwid's user-friendly interface and simple setup process make it accessible to users with limited technical knowledge.
  • Suitable for local businesses: If your target market is primarily local or if you have a small number of orders, Ecwid offers all the necessary features without overwhelming complexity.

4. Comparing Themes and Plugins

When it comes to creating a visually appealing and functional online store, the selection of themes and plugins plays a crucial role. Shopify offers a wide variety of professionally designed themes that can be customized to suit your brand. Additionally, Shopify's extensive application marketplace allows you to add features and functionalities to your store, enhancing the overall user experience. In contrast, Ecwid's theme options are more limited, which may restrict your ability to fully customize your store's design. Moreover, Ecwid has a smaller range of available plugins compared to Shopify, which can limit your ability to integrate with specific third-party services.

5. Comparing Applications and Integrations

The availability and quality of applications and integrations can greatly impact the functionality and scalability of your online store. Shopify offers a vast collection of high-quality applications that allow you to extend your store's capabilities. This includes applications for email marketing, customer relationship management, accounting, and more. Ecwid, while providing some integrations, has a more limited selection compared to Shopify. This can restrict your ability to integrate with certain marketing tools, accounting software, and other platforms that are essential for your business operations.

6. Building Websites with Shopify and Ecwid

Both Shopify and Ecwid offer user-friendly interfaces that make it relatively easy to build and manage an online store. Shopify's website builder provides a drag-and-drop interface, allowing users to customize the layout and design of their store without any coding knowledge. Similarly, Ecwid offers a simple website builder that allows for easy customization and management. However, Shopify's website builder provides more robust and extensive features, making it a better choice for businesses looking to build more complex and feature-rich online stores.

7. Customer Support

Having reliable customer support is crucial when running an online store. Shopify shines in this area, offering 24/7 customer support via live chat, email, and phone. Additionally, Shopify has an extensive knowledge base and a community forum where users can seek guidance and advice. On the other hand, Ecwid's customer support has received mixed reviews, with some users reporting difficulties in getting timely and satisfactory assistance. It is important to carefully consider the level of customer support you value when choosing between these platforms.

8. E-commerce Capabilities

Shopify is well-known for its robust e-commerce capabilities, making it an ideal choice for businesses that anticipate a high volume of orders. Shopify offers advanced inventory management, product variations, and robust shipping and tax options. It also integrates with numerous payment gateways, providing customers with a seamless checkout experience. Ecwid, while offering e-commerce capabilities, may not be as scalable or feature-rich as Shopify. If you anticipate future growth and a larger number of orders, Shopify may be the more suitable option.

9. Handling High Volume Orders

If your business is projected to receive a high volume of orders, Shopify's advanced automation capabilities make it the better platform. Shopify offers a wide range of applications and integrations that allow for effective order management, inventory tracking, and customer communication. This level of automation is essential to ensure that your business can efficiently handle a large number of orders. Ecwid, while suitable for smaller-scale operations, may struggle to keep up with the demands of high-volume order processing and automation.

10. Conclusion

In conclusion, choosing between Shopify and Ecwid depends on your specific needs, goals, and budget. Shopify offers more robust features, extensive application integrations, and enhanced customer support. It is ideal for businesses that anticipate high volume orders, require advanced automation, and are looking for scalability. On the other hand, Ecwid is a cost-effective option that is beginner-friendly, suitable for small businesses, and ideal for those with simple e-commerce requirements or local sales focus.

Ultimately, the best choice for your online store depends on factors such as your budget, business goals, technical abilities, anticipated growth, and support requirements. It is recommended to carefully evaluate your needs and prioritize the features, support, and scalability that are essential for your e-commerce success.


  • Shopify and Ecwid are popular e-commerce platforms with different features and pricing plans.
  • Shopify offers more robust e-commerce capabilities and application integrations compared to Ecwid.
  • Ecwid is a cost-effective option suitable for small businesses and those with simpler e-commerce needs.
  • Choosing between Shopify and Ecwid depends on factors such as budget, business goals, and support requirements.


Q: Can I switch from Ecwid to Shopify if my business grows? A: Yes, you can migrate your online store from Ecwid to Shopify, allowing for scalability and access to more advanced features and integrations.

Q: Are there transaction fees associated with Shopify? A: Yes, Shopify charges transaction fees for certain payment gateways, but these can be avoided by using Shopify Payments.

Q: Does Ecwid provide international selling capabilities? A: Yes, Ecwid allows for multi-currency systems and automatic tax calculations, making it suitable for international sales.

Q: Can I integrate third-party marketing tools with Shopify? A: Yes, Shopify offers a wide range of integrations with marketing tools, allowing for effective email marketing, retargeting, and other promotional activities.

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