Optimize Your Shopify Store with Google Ads Conversion Tracking

Table of Contents

1. Introduction
2. Setting up Google Ads Conversion Tracking for Shopify
3. Step 1: Sign in to Google Ads
4. Step 2: Select the Conversion to Track
5. Step 3: Choose Tag Setup Option
6. Step 4: Copy the Global Site Tag
7. Step 5: Insert Global Site Tag in Shopify
8. Step 6: Copy the Event Snippet
9. Step 7: Insert Event Snippet in Shopify
10. Step 8: Prevent Duplicate Conversions
11. Step 9: Customize Currency and Transaction ID
12. Step 10: Make Conversions Value Dynamic
13. Conclusion

Setting up Google Ads Conversion Tracking for Shopify

Are you looking to optimize your Shopify store by tracking your Google Ads conversions? The good news is that setting up Google Ads conversion tracking in Shopify is not as complicated as it may seem. In this tutorial, we will guide you through the step-by-step process of setting up conversion tracking and help you make the most out of your online advertising efforts.

Step 1: Sign in to Google Ads

To begin the process, sign in to your Google Ads account. In the upper right corner, click on the "Tools" section and under "Measurement", select "Conversions".

Step 2: Select the Conversion to Track

In the conversions settings, you will see a list of your existing conversions. Select the conversion you would like to track in your Shopify store.

Step 3: Choose Tag Setup Option

Under the "Tag setup" option, expand the window and click on "Install the tag yourself". Depending on your situation, there are two options for the global site tag setup.

Option A: If this is your first Google Ads conversion setup in Shopify:

Select "Global site tag isn't installed on all your HTML pages". This option allows you to install the global site tag on every page of your store.

Option B: If this is not your first Google Ads conversion setup in Shopify:

Select "Global site tag on all pages was installed already when you created another conversion". With this option, you will install the global site tag that is already present on your store's pages.

Step 4: Copy the Global Site Tag

Copy the global site tag provided in the tag setup window.

Step 5: Insert Global Site Tag in Shopify

Open your Shopify admin and navigate to "Online Store". From there, click on "Actions" and select "Edit code". Locate the "theme.liquid" file and open it.

If this is your first time installing the global site tag, paste the copied tag between the and tags. This will ensure the tag is applied to every page of your store.

Step 6: Copy the Event Snippet

Copy the event snippet provided in the tag setup window. Note that the account number should be different from your global site tag.

Step 7: Insert Event Snippet in Shopify

In your Shopify admin, click on "Settings" and go to "Checkout". In the "Order processing" section, you will find the "Additional scripts" text box. Paste the event snippet there.

If you already have existing code in the "Additional scripts" text box, add the event snippet on a new line below the existing code.

Step 8: Prevent Duplicate Conversions

To prevent duplicate conversions, add tags before and after the event snippet. These additional tags ensure that the event snippet triggers only once per customer.

Step 9: Customize Currency and Transaction ID

By default, the currency is set to USD. If you sell in a different currency, replace "USD" in the event snippet with your store's currency. Additionally, the default transaction ID is blank. To prevent duplicate conversions, replace it with the order number.

Step 10: Make Conversions Value Dynamic

To make your conversions value dynamic, customize the line beginning with "value" in the event snippet. There are two options available:

• To exclude taxes and shipping from the conversion amount, replace the line with the appropriate snippet.
• To include taxes and shipping in the conversion amount, replace the line with the corresponding snippet.

Now that you have completed the necessary steps, click on "Save" and you are all set. Your Google Ads conversion tracking is now active for your Shopify store.

Conclusion

Setting up Google Ads conversion tracking for Shopify may require some technical knowledge, but with the step-by-step instructions provided in this tutorial, you can easily implement this powerful tracking mechanism. By accurately measuring your conversions, you can make data-driven decisions to optimize your advertising campaigns and maximize your ROI.

Highlights

• Learn how to set up Google Ads conversion tracking for Shopify
• Step-by-step instructions for easy implementation
• Optimize your advertising campaigns with accurate conversion tracking
• Maximize ROI and make data-driven decisions for your Shopify store

FAQ

Q: Can I set up Google Ads conversion tracking in Shopify if I'm not tech-savvy? A: While this tutorial is aimed at tech-savvy individuals, it is still possible for non-tech-savvy individuals to set up Google Ads conversion tracking in Shopify. However, it is recommended to seek assistance from experts for a smoother process.

Q: Is it expensive to hire someone to set up Google Ads conversion tracking for my Shopify store? A: Hiring someone to set up Google Ads conversion tracking for your Shopify store can be relatively inexpensive. It is best to compare rates and services offered by different professionals or agencies to find the best option for your budget.

Q: Can I track multiple conversions in my Shopify store using Google Ads? A: Yes, you can track multiple conversions in your Shopify store using Google Ads. Simply follow the same process outlined in this tutorial for each conversion you want to track.

Q: How often should I review my Google Ads conversion tracking setup? A: It is recommended to regularly review your Google Ads conversion tracking setup to ensure it is functioning correctly. Check for any changes in your Shopify store's code or settings that may affect the tracking.

Q: Can I use Google Ads conversion tracking for other e-commerce platforms, not just Shopify? A: Yes, Google Ads conversion tracking can be set up for various e-commerce platforms, including Shopify. The steps may vary slightly depending on the platform, but the basic principles remain the same.