My Shopify Journey: Tips and Recommendations

My Shopify Journey: Tips and Recommendations

Table of Contents

  1. Introduction
  2. Background on Opening a Shopify Store
  3. Choosing Shopify as the E-commerce Platform
  4. Linking Your Blog and Shopify Store
  5. Different Shopify Plans and Sales Tax Considerations
  6. Starting with Digital Products
  7. Transitioning to Tangible Products
  8. Additional Apps and Plugins Used
  9. Designing and Customizing Your Shopify Store
  10. Hiring Shopify Helpers and Web Designers
  11. Exploring Branding Options for Shopify
  12. Final Thoughts and Q&A

Article: Why We Chose Shopify for Our E-commerce Store

Welcome to another blogging video! Today, we will be discussing our experience with Shopify and why we chose it as our e-commerce platform for our online store. If you're considering opening an online shop associated with your blog or website, this article will provide you with valuable insights and tips based on our own journey.

Background on Opening a Shopify Store

When I started my blog called "By Sofia Lee," it began as just a simple blog. However, after two years, I realized I had the potential to earn more money through my own products and fill gaps in the market that my readers would appreciate. This led me to open my own Shopify store instead of relying solely on affiliate links and promoting other people's products. While having your own store is more challenging, it allows for a deeper connection with readers and the opportunity to generate substantial income.

Choosing Shopify as the E-commerce Platform

There are various shopping platforms available, but we ultimately chose Shopify for its popularity and ease of research. Shopify is known for its user-friendly interface and comprehensive features, making it an excellent choice for beginners. Other options, like WooCommerce, exist, but based on our experience, we highly recommend Shopify for its simplicity and wide range of features.

Linking Your Blog and Shopify Store

To ensure a seamless transition between your blog and Shopify store, it's essential to establish clear links between the two. In our case, we had a separate website for our blog ( and our Shopify store ( However, we are currently in the process of rebranding our shop to give it its own identity while still being associated with the BSL brand. Setting up this linkage may require some research and technical know-how, but it is definitely possible to achieve.

Different Shopify Plans and Sales Tax Considerations

Shopify offers a variety of plans to cater to different business needs. We started with the basic plan, which provided us with the essential features required to run our store. However, it's crucial to consult with your accountant regarding sales tax obligations. We use TaxJar, a tool that automates sales tax calculations and filings. While there are alternatives, TaxJar has been a cost-effective solution that saves us time and ensures compliance with sales tax regulations.

Starting with Digital Products

When we initially started the store, we focused on selling digital products. This allowed us to learn the ropes without the added complexities of inventory management. Designing and selling digital products also provided passive income opportunities, as updates were only required periodically. It served as a valuable learning experience, which eventually paved the way for the introduction of tangible products in our store.

Transitioning to Tangible Products

After gaining insight from the digital versions of our products and receiving feedback from customers, we decided to venture into selling physical products. This transition required careful consideration of inventory management, potential damage, and investment costs. However, our prior experience with digital products gave us a solid foundation and allowed us to turn our ideas into successful tangible products.

Additional Apps and Plugins Used

To enhance our customers' shopping experience, we incorporated various apps and plugins into our Shopify store. One app we highly recommend is for product reviews. It has proven to be immensely beneficial in building customer trust and increasing conversions. While some apps require additional costs, the added functionality they provide justifies the investment.

Designing and Customizing Your Shopify Store

Designing a Shopify store can be both exciting and challenging. The platform offers numerous themes to choose from, but finding the right one may require thorough research. If the out-of-the-box themes do not meet your requirements, consider purchasing a premium theme. However, be prepared for a higher level of complexity as customization often involves coding. If you need assistance, Shopify provides a platform where you can hire experts to help with store setup and design.

Hiring Shopify Helpers and Web Designers

As your business grows and evolves, you may need professional assistance to take your Shopify store to the next level. Shopify's community of developers and experts offers a wide range of services, from minor tweaks to complete website redesigns. If you require specialized expertise or lack the time to handle certain tasks, hiring Shopify helpers and web designers can be a cost-effective solution.

Exploring Branding Options for Shopify

Branding plays a crucial role in establishing a unique identity for your Shopify store. While some businesses choose to handle branding in-house, others opt to outsource the task to professional branding agencies. The cost of branding services will vary significantly, so it's important to request multiple quotes and compare. Remember, branding helps differentiate your store from others in a competitive marketplace.

Final Thoughts and Q&A

In conclusion, starting and running a Shopify store requires careful planning, research, and adaptability. While it can be more challenging than managing a simple blog, the potential for increased income and stronger connections with your audience makes it a rewarding venture. If you have any specific questions about Shopify or e-commerce, please feel free to ask in the comments below. We plan to dedicate a future video to answering your questions and providing further insights into our Shopify experience. Stay tuned!


  • Choosing Shopify as an e-commerce platform provides simplicity and extensive features.
  • Linking your blog and Shopify store requires careful attention to ensure a seamless transition.
  • Shopify offers different plans, and it's crucial to consider sales tax obligations and automate calculations using tools like TaxJar.
  • Starting with digital products allows for passive income and valuable market feedback before venturing into tangible products.
  • Incorporating apps and plugins, such as for product reviews, enhances the shopping experience.
  • Customization and design of your Shopify store may require hiring experts or purchasing premium themes.
  • Branding your Shopify store creates a unique identity and can be outsourced to professional agencies.
  • Continual adaptation and learning are key to running a successful Shopify store.


Q: Can I link my existing blog to a Shopify store?
A: Absolutely! Shopify provides the tools to seamlessly link your blog and store, allowing for a cohesive brand experience for your audience.

Q: Are there any monthly costs associated with using Shopify?
A: Yes, Shopify offers various plans, each with different pricing tiers. It's important to choose a plan that suits your business needs and budget.

Q: Can I sell digital products and physical products on the same Shopify store?
A: Yes, Shopify allows you to sell both digital and physical products. This flexibility allows you to diversify your offerings and cater to different customer preferences.

Q: Do I need coding knowledge to customize my Shopify store?
A: While coding knowledge can be beneficial, it is not essential. Shopify offers user-friendly themes and customization options that allow you to create a visually appealing store without extensive coding skills.

Q: Can I hire someone to manage my Shopify store for me?
A: Yes, there are Shopify experts and developers available for hire who can assist with various aspects of store management, including design, development, and marketing.

Q: How can I build trust with my customers on Shopify?
A: Building trust with customers on Shopify is essential. One effective way is to utilize customer reviews and testimonials, as they provide social proof and help establish credibility for your products.

Q: Can I sell internationally on Shopify?
A: Yes, Shopify provides international selling capabilities. With various shipping and localization options, you can expand your customer base beyond borders.

Q: How can I increase visibility and traffic to my Shopify store?
A: There are various strategies to increase visibility and traffic to your Shopify store, such as search engine optimization (SEO), social media marketing, content creation, influencer collaborations, and digital advertising.

Q: Can I integrate other external tools and apps with my Shopify store?
A: Yes, Shopify offers a wide range of integrations and apps that can enhance your store's functionality and provide additional features, such as email marketing, analytics, inventory management, and customer support.

Q: What are some key factors to consider when choosing a Shopify theme?
A: When choosing a Shopify theme, consider factors such as responsiveness, customization options, user experience, loading speed, customer reviews and ratings, and compatibility with your products and brand aesthetic.

Q: Is it possible to rebrand my Shopify store after it is already established?
A: Yes, rebranding is possible on Shopify. However, it requires careful planning and execution to ensure a smooth transition and minimize disruption to your existing customers.

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