Learn How Allbirds Increased Shopify Sales to $277.5 Million

Learn How Allbirds Increased Shopify Sales to $277.5 Million

Table of Contents:

  1. Introduction
  2. The Importance of Having an Amazing Product
  3. Finding a Market that Wants Your Product
  4. Setting Yourself Up for Success
  5. The Key Ingredients of a Remarkable Product Page
  6. Maximizing Sales with Upsells and Cross-sells
  7. The Power of Live Support
  8. Building Trust with Basic Pages and Policies
  9. The Impact of Free Shipping and Returns
  10. Leveraging the Influence of Customer Reviews
  11. Driving Traffic and Converting Visitors into Customers
    • 11.1 Nailing Your Unique Selling Point
    • 11.2 The Magic of Email Marketing
    • 11.3 Strategic Partnerships
    • 11.4 Harnessing the Power of Influencers
    • 11.5 Facebook Ads for Rapid Growth
    • 11.6 Google Ads for Targeted Traffic
  12. Take Action and Start Selling

How to Increase Sales on Your Shopify Store: Lessons from Allbirds


When it comes to running a Shopify store, one of the most common questions that arises is how to increase sales. While starting a store on Shopify may be easy, getting people to actually buy your product is a whole other story. Thankfully, there are a multitude of successful brands out there that we can learn from. In this article, we will delve into the core tactics used by Allbirds, a direct-to-customer shoe retailer, to achieve impressive revenue figures. By understanding their strategies, you can gain valuable ideas on how to apply them to your own store and boost your sales.

The Importance of Having an Amazing Product

Before diving into specific strategies, it's crucial to recognize that the first and most important step to making sales on Shopify is to have an amazing product. While this may seem obvious, many e-commerce businesses overlook the importance of product quality. Allbirds' success can largely be attributed to their exceptional product, which generated significant word-of-mouth marketing. Customers were so impressed with their shoes that they couldn't help but spread the word. Allbirds prioritized gathering customer and product feedback to guide their product development, sculpting their offerings to perfectly align with the wants and needs of their customer base. Even if you're dropshipping and don't have direct control over product quality, it's essential to ensure you're sourcing high-quality goods to maintain customer satisfaction.

Finding a Market that Wants Your Product

Having a great product is only the first step. You also need to identify a market that wants your product. Allbirds capitalized on two growing trends - running shoes and sustainability - to create their brand. Instead of trying to market a product after it's developed, the key is to find a market in need and provide them with what they want. This doesn't require reinventing the wheel; instead, pay attention to growing trends and identify the gaps in the market. By addressing those gaps, you can fulfill the demand and attract customers who are actively seeking your product.

Setting Yourself Up for Success

Before delving into specific marketing tactics, it's essential to ensure you have all the basics in place to set yourself up for success. Creating a remarkable product page is crucial, as it serves as the gateway to driving sales. Allbirds has mastered the art of customer seduction through their product pages. Key ingredients include stunning product imagery, ample product reviews, a clear call to action, informative product videos, and essential information needed for customers to make a purchase. By maintaining a clean and distraction-free layout, Allbirds maximizes the impact of their product page and entices customers to convert.

Maximizing Sales with Upsells and Cross-sells

To increase your profits on Shopify, it's not just about making sales but also maximizing the value of each sale. Implementing upsells and cross-sells can significantly boost your average order value. Upselling involves encouraging customers to purchase a more expensive version of a product they're already interested in, while cross-selling suggests related or complementary items. Allbirds effectively uses this strategy by offering related products in their cart drawer. By presenting customers with inexpensive and complementary options after they've converted on the product page, Allbirds encourages them to add more items to their cart, thus increasing the average order value.

The Power of Live Support

Customer questions and concerns are inevitable, particularly for new stores. To alleviate these concerns and maximize sales, offering live support is crucial. Having a real-life human to chat with makes customers feel seen and valued, instilling trust in your business. Make sure your customers know how to get in touch with your support team and provide them with multiple communication channels. This personalized and responsive approach helps build a strong customer relationship and boosts confidence in making a purchase.

Building Trust with Basic Pages and Policies

Trust is a crucial factor in driving sales on Shopify. Alongside offering live support, establishing basic pages and policies is vital to build trust between you and your customers. Key pages to include are privacy policy, terms of service, shipping and returns policy, contact page, about us page, and frequently asked questions (FAQ) page. Make sure to link these pages in the footer of your store for easy access. These pages serve as essential resources for customers to gain insight into your brand, policies, and product information.

The Impact of Free Shipping and Returns

Shipping costs can be a significant deterrent for potential customers. By offering free shipping and returns, you eliminate the fear of additional expenses and increase the chances of conversion. Allbirds, known for its sustainability, includes free shipping and free 30-day returns as standard practices. They have strategically built shipping costs into their product prices, making free shipping financially viable. Providing these benefits not only reduces friction in the buying process but also builds customer trust and enhances the overall shopping experience.

Leveraging the Influence of Customer Reviews

Customer reviews have a significant impact on building trust in e-commerce. People are highly influenced by reviews when making purchasing decisions. Allbirds understands this and prominently features customer reviews on their site. If you're just starting out and lack reviews, actively capture feedback from your initial customers through email or using Shopify apps. Positive reviews serve as social proof and validate the quality and desirability of your products, instilling confidence in potential customers.

Driving Traffic and Converting Visitors into Customers

Now that the foundational elements are in place, it's time to focus on driving traffic and converting visitors into paying customers. To achieve this, you need to differentiate yourself, leverage email marketing, establish strategic partnerships, harness influencer marketing, utilize Facebook ads, and optimize Google ads. These methods will help you expand your reach, increase brand visibility, and drive targeted traffic to your store. However, it's important to adapt these strategies to suit your specific business needs and continually experiment to determine what works best for you.

Take Action and Start Selling

While learning from successful brands like Allbirds is valuable, the most crucial step is to take action and launch your online business. There is no perfect strategy that guarantees success without trial and error. Embrace the entrepreneurial spirit, try different methods, and learn from the results. By taking action and continuously optimizing your strategies, you pave the way for increased sales and long-term business growth.


  • Importance of a remarkable product and market fit
  • Setting up a compelling product page to entice customers
  • Maximizing sales through upsells and cross-sells
  • Providing live support for customer trust
  • Building trust with basic pages and policies
  • Offering free shipping and returns to reduce friction
  • Leveraging customer reviews for social proof
  • Driving traffic and conversion with unique selling points, email marketing, strategic partnerships, influencer collaborations, Facebook ads, and Google ads
  • Taking action and learning through experimentation


Q: How important is it to have an amazing product? A: Having an amazing product is crucial as it forms the foundation for sales success on Shopify. It generates word-of-mouth marketing and makes your marketing efforts much easier.

Q: Why is it important to find a market that wants your product? A: Identifying a market that wants your product allows you to fulfill existing demand, making it easier to attract customers who are already looking for what you offer.

Q: What are the key ingredients of a remarkable product page? A: A remarkable product page should include stunning imagery, ample product reviews, clear call-to-action, informative videos, and all necessary information for customers to make a purchase.

Q: How can upsells and cross-sells maximize sales? A: Upsells and cross-sells encourage customers to purchase complementary or upgraded products, increasing the average order value and maximizing revenue.

Q: How important is live support for building customer trust? A: Live support provides customers with a direct line of communication, making them feel valued and increasing trust in your brand.

Q: What basic pages and policies are essential for building trust? A: Privacy policy, terms of service, shipping and returns policy, contact page, about us page, and FAQs page are critical for building trust and providing necessary information to customers.

Q: Why is offering free shipping and returns important? A: Free shipping and returns reduce friction in the buying process and eliminate additional costs, increasing the likelihood of conversions and enhancing the overall customer experience.

Q: How do customer reviews impact sales? A: Customer reviews serve as social proof and significantly influence purchasing decisions. Positive reviews validate the quality of your products and build trust with potential customers.

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