Maximize Your Shopify Store's Performance with Google Analytics

Maximize Your Shopify Store's Performance with Google Analytics

Table of Contents

  1. Introduction
  2. Accessing Shopify's Settings
    1. Finding Google Analytics
    2. Connecting Google Account
  3. Creating a New Google Analytics Property
    1. Setting Up Property Details
    2. Advanced Settings
  4. Connecting Shopify and Google Analytics
  5. Verifying Google Analytics Setup
  6. Exploring Google Analytics Reports
    1. Real-Time Reports
    2. Acquisition Reports
    3. Behavior Reports
    4. Conversion Reports
  7. Conclusion

How to Set Up Google Analytics with Shopify

Setting up Google Analytics with Shopify is a crucial step for any online store owner. Google Analytics provides valuable insights into your website's performance, user behavior, and conversion rates. By connecting Google Analytics to your Shopify store, you can track key metrics, make data-driven decisions, and optimize your online business.

Accessing Shopify's Settings

To begin the process of setting up Google Analytics with Shopify, you need to access the settings in your Shopify admin panel. Here's how you can do it:

  1. Login to your Shopify account and navigate to the admin panel.
  2. Click on "Settings" in the lower left-hand corner of the page.
  3. In the settings menu, select "Sales Channels" and then click on "Online Store."
  4. Once the Online Store section loads, click on "Preferences."

Finding Google Analytics

In the preferences section, you will find various options related to your online store. Look for the "Google Analytics" section, where you can add your Google Analytics tracking code. Shopify offers integration with both Google Analytics 4 and the older Universal Analytics platform.

Connecting Google Account

Before you can set up Google Analytics, you need to connect your Google account to your Shopify store. To do this, follow these steps:

  1. Click on "Connect" in the Google Analytics section.
  2. If you don't have a Google account connected, you will be prompted to sign in.
  3. Sign in to your Google account and grant access to Shopify to connect with Google Analytics.
  4. After connecting your Google account, you will see a list of your existing Google Analytics properties.

Creating a New Google Analytics Property

If you don't have a Google Analytics property for your Shopify store, you can create a new one directly from Shopify. Here's how:

  1. In the Google Analytics section, click on "Create new."
  2. On the "Create Property" page, give your property a unique name, such as "Shopify."
  3. Set the time zone and currency settings according to your business preferences.
  4. Enter your business details, including the category, size, and intended use of Google Analytics.
  5. Check the box for "Create Universal Analytics property" under the Advanced section.
  6. Click on "Create" to complete the property creation process.

Connecting Shopify and Google Analytics

Once you have created a Google Analytics property, you need to connect it to your Shopify store. Follow these steps to connect Shopify and Google Analytics:

  1. Go back to your Shopify admin panel and reload the page if necessary.
  2. In the Google Analytics section of the preferences, select the property you just created.
  3. Click on "Connect" and wait for a few seconds while the connection is established.

Verifying Google Analytics Setup

After connecting your Google Analytics property to Shopify, it's important to verify that everything is set up correctly. Here are a few ways to verify your Google Analytics setup:

  1. Visit your Shopify store as a customer and perform some actions.
  2. Return to the Shopify admin panel and click on "Real-Time" under the Google Analytics section.
  3. You should see the real-time reports showing your interactions on the website.

Exploring Google Analytics Reports

Once your Google Analytics tracking is set up and verified, you can start exploring the various reports it offers. Here are some of the key reports you can access through the Google Analytics dashboard:

Real-Time Reports

The real-time reports provide instant insights into the current activity on your site. You can see the number of active users, page views, and other engagement metrics in real-time.

Acquisition Reports

The acquisition reports show how visitors are finding and reaching your site. You can analyze the traffic sources, including organic search, paid advertising, social media, and referrals.

Behavior Reports

The behavior reports help you understand how users interact with your website. You can track the most popular pages, session duration, bounce rate, and other engagement metrics.

Conversion Reports

The conversion reports provide valuable insights into the effectiveness of your website in driving conversions. You can track sales, goals, and e-commerce performance to optimize your online store.


Setting up Google Analytics with Shopify is a crucial step in understanding your website's performance and optimizing your online business. By following the steps outlined in this article, you can easily connect your Shopify store with Google Analytics and start leveraging its powerful tracking and reporting capabilities. Take advantage of the insights provided by Google Analytics to make data-driven decisions and drive the success of your online store.

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