Maximize Your Email Marketing Potential with Vitals

Maximize Your Email Marketing Potential with Vitals

Table of Contents:

  1. Introduction
  2. The Power of Email Marketing
  3. Building an Audience
    1. Opt-in Subscribers
    2. Importing Existing Subscribers
  4. Managing Your Subscribers List
    1. Curating Your List
    2. Removing Negative Engagement
  5. Creating Effective Email Content
    1. Importance of Email Content
    2. Best Practices and Tips
  6. Automating Email Messages
    1. Understanding Message Funnels
    2. Abandoned Checkout Automation
    3. Delivery Funnel Timing
    4. Crafting Compelling Emails
  7. Welcome and Thank You Automations
    1. Welcome Funnel
    2. Thank You Funnel
  8. Custom Campaigns
    1. Creating Targeted Emails
    2. Designing Your Campaign
    3. Scheduling and Sending
  9. Monitoring and Optimizing Campaigns
    1. Tracking Performance Metrics
    2. Making Adjustments for Success
  10. Increasing Subscribers
    1. Optimizing Checkout Form
    2. Obtaining Consent for Email Marketing

The Power of Email Marketing

In today's rapidly evolving world of ecommerce, email marketing continues to be one of the most effective marketing channels available. It's no wonder why—emails are powerful tools for nurturing leads and turning website visitors into loyal customers. In fact, statistics show that 99% of users check their inbox daily. With the Vitals email marketing app, you have the means to stay in touch with your subscribers and build profitable relationships. But before we dive into the features and strategies of effective email marketing, let's first explore how to build and manage your audience.

Building an Audience

To effectively leverage email marketing, you first need to have an audience of subscribers who have opted in to receive your emails. If you already have a customer base, great! You can start working on growing your email subscriber list from the moment you enable the Vitals email marketing app. All new subscribers will automatically be added to the app's subscriber list. However, it's important to note that customers who subscribed to your emails before using the app will not appear on the subscriber list. To see who your pre-existing subscribers are, you can easily import them from your Shopify admin's customer section. Simply go to the subscribers list tab in the app, click import from Shopify, and you're done. You can also import subscribers using a CSV file by following the provided guidelines.

Managing Your Subscribers List

Once you have built your subscriber list, it's important to regularly curate and maintain it. This includes removing test accounts, fake or disposable emails, and any other accounts that create negative engagement such as spam reports. The lack of positive engagement, like recipients not opening your emails, can also damage your reputation. This can lead to a lower deliverability rate, with your emails ending up in spam folders. To maintain a healthy and engaged list, it's crucial to pay close attention to your sender reputation. We'll touch more on this later, but first, let's explore the importance of creating effective email content.

Creating Effective Email Content

The content of your emails plays a crucial role in the success of your email marketing efforts. It's important to deliver valuable and engaging content that resonates with your subscribers. A well-crafted email can build trust and establish a strong connection with your audience. When crafting your email content, consider the following best practices:

  1. Personalize your emails by addressing subscribers by their first name.
  2. Use clear and concise language to convey your message effectively.
  3. Pay attention to the layout and design of your emails for visual appeal.
  4. Incorporate branding elements to reinforce your brand identity.
  5. Offer useful and relevant information, promotions, or discounts.

By following these best practices, you can create compelling emails that drive engagement and conversions. Now that we've covered the importance of email content, let's explore how you can automate your email messages for better efficiency and effectiveness.

Automating Email Messages

One of the key features of the Vitals email marketing app is the ability to automate messages based on specific actions, also known as triggers. This automation allows you to set up message funnels that guide your subscribers through their customer journey. A popular automation to utilize is the abandoned checkout automation. This automation targets customers who have added items to their cart but have not completed the purchase. It's a powerful tool for recovering abandoned carts and converting them into successful sales.

The abandoned checkout funnel consists of a series of up to three emails that are sent to remind and persuade subscribers to finalize their purchases. The first email is triggered when customers reach the checkout stage but do not complete the purchase within an hour. The second email is scheduled 23 hours after the first one, and the third email follows after a wait time of two days. The timing is structured to encourage engagement without overwhelming the subscriber.

Now, let's take a closer look at the delivery funnel timing. The waiting period for the second and third emails is relative to the email that comes before it. In the case of the abandoned checkout automation, the delivery process would appear as follows: the first email is triggered when customers reach the checkout stage. If shoppers fill in their details but don't finish the purchase within an hour, the first email will be sent. The second email is then scheduled to be sent 23 hours after the first email, and the third email is sent two days after the second email, making it three days after the triggering event.

But what should you include in these emails? The first email serves as a reminder about the abandoned cart. It should be concise, use clear language, and have a clean layout. The Vitals email marketing app provides a variety of templates that you can use, allowing you to incorporate your branding elements and make necessary tweaks to tailor the emails. If you prefer to have complete control, you can choose to start without a template and build your emails from scratch using HTML code. The app's HTML editor allows you to upload HTML code directly or use previously used code from successful campaigns.

The second email in the abandoned checkout funnel serves as an opportunity to nudge customers into completing their purchase. Consider offering an incentive or asking them why they left the checkout process incomplete. In some cases, stores may introduce a discount code to make the buying decision even more appealing.

It's worth noting that if you feel that one or two emails within this funnel will suffice, you have the option to disable any of the three individual messages. Now that we've covered the abandoned checkout automation, let's explore other automated funnels that can enhance your email marketing strategy.

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