Mastering Product Variants on Wix

Mastering Product Variants on Wix

Table of Contents:

  1. Introduction
  2. Understanding Wix Products
  3. Adding, Editing, and Managing Variants
  4. Exploring Fragrance Options
  5. Navigating the Wix Dashboard
  6. Managing Product Variants
  7. Pricing and Inventory Control
  8. Adding Options to Existing Products
  9. Best Practices for Product Variants
  10. Organizing and Sorting Variants
  11. Importing and Exporting Product Data
  12. Conclusion


In this article, we will dive into the world of Wix products and explore the process of adding, editing, and managing variants. We will specifically focus on fragrance options for candles as an example. By the end of this article, you will have a comprehensive understanding of how to navigate the Wix dashboard and effectively handle product variants.

Understanding Wix Products

Before we delve into the specifics of managing variants, let's first understand the concept of Wix products. Wix offers a robust e-commerce platform that allows business owners to create and customize online stores. Within these stores, products can be listed with various options and characteristics, referred to as variants. These variants can include options such as color, size, fragrance, and more, giving customers a range of choices when making a purchase.

Adding, Editing, and Managing Variants

To add, edit, and manage product variants on Wix, you need to access the dashboard. Within the dashboard, navigate to the "Store Products" section and find the specific product you wish to work on. Once you have identified the product, you can proceed to modify the product options, commonly referred to as variants. Wix allows you to add multiple options and decide whether to manage pricing and inventory by variant or variant combination.

Exploring Fragrance Options

In our example, we are focusing on candles and the fragrance options available. Within the product page, you will find a fragrance list, which may include both available and out-of-stock options. It's essential to pay attention to the stock availability and ensure that customers can only select products that are currently in stock. By understanding and managing these options effectively, you can provide a seamless shopping experience for your customers.

Navigating the Wix Dashboard

The Wix dashboard serves as a central hub for managing your online store. Here, you will have access to various tools and features to customize your store, track sales, and manage products. It is crucial to familiarize yourself with the dashboard layout and how to navigate through different sections efficiently. The dashboard will be your go-to place for adding, modifying, and organizing product variants.

Managing Product Variants

Within the dashboard, you can access the product variants section to make necessary changes. For example, if you have a classic black 10-ounce candle, you can scroll down to find the product options or variants. Wix refers to these options as variants, which include fragrance choices in this case. By clicking on the edit button, you can add or modify fragrances according to your product offerings. It's essential to ensure accurate and up-to-date information for each variant.

Pricing and Inventory Control

As you manage product variants, you will have control over pricing and inventory. Wix provides options to specify the price and quantity for each variant independently. This allows you to set different prices for different options and manage stock levels effectively. By monitoring inventory and promptly updating stock availability, you can prevent customers from selecting out-of-stock variants and avoid disappointment or confusion during the purchasing process.

Adding Options to Existing Products

When working with existing products, it's crucial to be cautious while adding additional options. For example, you may decide to offer a 6-ounce candle in different sizes or fragrances. However, when adding new options, you will need to create option combinations for proper pricing and inventory management. This ensures that all variants are appropriately displayed and accounted for on the product page. Careful attention must be given to avoid any discrepancies or confusion.

Best Practices for Product Variants

While Wix does not explicitly set a limit on the number of variants, it's important to keep the number reasonable to avoid overwhelming customers. Offering a wide range of options may lead to decision paralysis, making customers less likely to make a purchase. Consider the principles of Hick's Law and the paradox of choice, which suggest that too many choices can hinder decision-making. Strive to strike the right balance between variety and simplicity to enhance the shopping experience.

Organizing and Sorting Variants

The organization and sorting of variants play a vital role in presenting your products effectively. Wix provides two methods for arranging variants: manual sequencing and import/export options. The manual sequencing method involves rearranging variants within the dashboard to reflect the desired order. Alternatively, you can utilize the import/export functionality to manipulate the sort order using a CSV or Excel file. Experimentation and testing with test products are recommended before applying changes to live products.

Importing and Exporting Product Data

If you have a large inventory or need to make extensive changes to product variants, using the import/export option can save time and effort. By exporting your products to a CSV or Excel file, you can manipulate and sort the data as desired. Once the necessary changes are made, you can import the modified file back into the Wix dashboard, updating your product variants accordingly. However, it's crucial to fully understand the implications of importing new data to existing products to avoid any unintended consequences.


Managing product variants on Wix requires a thorough understanding of the platform's features and capabilities. By effectively adding, editing, and managing variants, you can offer a diverse range of options to your customers while ensuring an intuitive and streamlined shopping experience. Utilize the tools provided within the Wix dashboard to control pricing, inventory, and sorting to optimize your online store's performance. With attention to detail and careful planning, you can create a successful e-commerce presence on the Wix platform.


  • Explore the world of product variants on Wix, with a focus on fragrance options for candles.
  • Learn how to add, edit, and manage variants in the Wix dashboard for a seamless shopping experience.
  • Understand the importance of accurate pricing and inventory control for each product variant.
  • Avoid confusion and discrepancies when adding options to existing products.
  • Find the right balance between variety and simplicity to enhance the shopping experience for customers.
  • Utilize manual sequencing or import/export options to effectively organize and sort product variants.
  • Save time and effort by using the import/export functionality for extensive changes to product data.

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