Master Tick Tock Advertising for Drop Shipping in 2023
Table of Contents
Introduction
- Overview of Tick Tock Advertising
- Importance of Tick Tock Advertising for Drop Shipping
- Benefits of Tick Tock Advertising
Getting Started with Tick Tock Advertising
- Installing the Tick Tock Pixel
- Creating Good Creatives for Tick Tock
- Upgrading Your Marketing Approach
- Having Funds Ready
Running Ads on Tick Tock
- Understanding the Running the Ad Slide
- Creating a New Campaign
- Setting Up Simple Ads for Testing
- Scaling Your Ads on Tick Tock
- Doubling the Budget
- Testing New Creatives
- Trying Out Audiences and Interests
- Getting User-Generated Content
Making a Winning Campaign
- Having a Good Product
- Developing a Unique Marketing Angle
- Creating Good Creatives
- Targeting the Right Audience
Scaling Your Tick Tock Ads
- Narrowing Down to the Gender that Buys the Most
- Using Specific Time of the Day
- Cutting Your Losses
- Getting New Video Ads
- Narrowing Down on What Works
Conclusion
- Recap of Tick Tock Advertising
- Final Thoughts
Tick Tock Advertising Tutorial for Drop Shipping in 2023
If you're looking to make serious money with drop shipping, then you need to be advertising on Tick Tock. In this tutorial, we'll cover everything you need to know about Tick Tock advertising in 2023. From installing the Tick Tock pixel to creating good creatives, we'll show you how to run successful ads on Tick Tock.
Introduction
Overview of Tick Tock Advertising
Tick Tock is a social media platform that has quickly become one of the most popular advertising platforms for drop shipping. With over 1 billion active users, Tick Tock offers a huge audience for drop shippers to target. The platform's algorithm is designed to promote native content, making it an ideal platform for user-generated ads.
Importance of Tick Tock Advertising for Drop Shipping
Tick Tock advertising is important for drop shipping because it offers a unique opportunity to reach a large audience of potential customers. The platform's algorithm is designed to promote native content, making it an ideal platform for user-generated ads. This means that drop shippers can create ads that blend in with the platform's content, making them more likely to be seen and engaged with by users.
Benefits of Tick Tock Advertising
Some of the benefits of Tick Tock advertising for drop shipping include:
- Large audience: Tick Tock has over 1 billion active users, making it a great platform for reaching a large audience.
- Native content: The platform's algorithm is designed to promote native content, making it an ideal platform for user-generated ads.
- Cost-effective: Tick Tock advertising can be very cost-effective, with low cost-per-click rates compared to other advertising platforms.
- Easy to use: Tick Tock's advertising platform is easy to use, with a simple interface that makes it easy to create and manage ads.
Getting Started with Tick Tock Advertising
Installing the Tick Tock Pixel
Before you start running ads on Tick Tock, you need to have your pixel installed. The pixel is the thing you use to track your conversions, and if you do not have the Tick Tock pixel installed, you're going to end up missing out on a ton of information. Luckily, installing the Tick Tock pixel is very simple. You can just download a Tick Tock app in Shopify.
Creating Good Creatives for Tick Tock
The creatives you choose are the most important factor as to whether or not you're going to be successful on Tick Tock. You want to have content that blends into the algorithm, native content, or user-generated ads. The whole point of this is that on Tick Tock, if you're going to run an ad, people aren't really there to shop. You want to make sure that your ad follows, for example, trendy sounds or that it just has a Tick Tock vibe. Do not run just random advertisements on Tick Tock. Make sure that it actually fits into the algorithm.
Upgrading Your Marketing Approach
This is basically the type of audience you want to target, how you want to run your product. It can, for example, be that you run a home decor product and you target a specific demographic, for example, gamers. Let's say you sell a humidifier, and you try to make it a gaming humidifier. The whole point here is that you need to have a unique marketing approach that actually lets you stand out.
Having Funds Ready
I recommend having at least $500 to $1,000 if you want to start running Tick Tock ads. If you feel like you want to be a little bit more on the risky side, you could obviously make it work with less as well, but I typically see $500 to $1,000 if not even more to be a good budget when drop shipping. Make sure you have the funds so that you're ready to actually scale your product.
Running Ads on Tick Tock
Understanding the Running the Ad Slide
When you run ads on Tick Tock, you want to go for something called five ad groups. When you test something out, this is basically called a test. We're going to give Tick Tock around $100 in a CBO. That's why it says $20 per ad group here. But if you are a beginner and don't know CBO, you might not spend $20 on each ad set. It could actually spend $80 on one and nothing on the other one. When you do your targeting, you want to make sure that you put in your country, whether you dropship to the US, UK, etc. We want to go with people at 17 plus because we don't want 14-year-olds stealing their parents' credit card and just spending it like a maniac on your store.
Creating a New Campaign
To create a new campaign, go to the top bar and click on "Campaign." Then, click on "Create" to start a new campaign. Name it after your product and select "Website Conversions." Set the CBO on and run it for $100 a day. Then, go to the next part.
Setting Up Simple Ads for Testing
Under the "Campaign" section, click on "Create" to start a new campaign. Name it after your product and select "Website Conversions." Set the CBO on and run it for $100 a day. Then, go to the next part. Set up the ad set and make sure you put in your Tick Tock pixel. For the optimization events, the only thing we ever want to go for is complete payments. For the placement, you want to make sure you go with the manual placement only on Tick Tock. For the country, go with the US. For the gender and ages, do all the ages besides 13 to 17. When it comes to the targeting, you want to do no targeting. You want to make sure you have at least two videos of your product. For the text, always recommend it to have some urgency right. 50% off sale ending at midnight. Then, customize this call to action right here, and you want to always edit it and hit standard so you can hit shop now. Submit the ad and make sure you put the link to your product page.
Scaling Your Ads on Tick Tock
To scale your ads on Tick Tock, you can double the budget, test new creatives, try out audiences and interests, and get user-generated content. You can also narrow down to the gender that buys the most, use a specific time of the day, cut your losses, get new video ads, and narrow down on what works.
Making a Winning Campaign
To make a winning campaign, you need to have a good product, develop a unique marketing angle, create good creatives, and target the right audience.
Conclusion
Tick Tock advertising is a great way to reach a large audience of potential customers. By following the steps outlined in this tutorial, you can create successful ads on Tick Tock and scale your drop shipping business.
