Master Google Ads for Your Shopify Store
Table of Contents:
- Introduction
- Pre-Requirements for Setting Up Google Ads
- Creating a Google Ads Account
- Setting Up Google Merchant Center
- Adding Products to Shopify Store
- Setting Up Tax and Shipping
- Verifying and Claiming Website URL
- Installing Google Shopping App
- Linking Google Ads and Merchant Center Accounts
- Setting Up Google Remarketing and Conversion Tracking
- Creating a Shopping Campaign
- Entering Billing Information
- Adapting to Merchant Center Approval Process
- Exploring More Options to Grow
- Adding Product Data to Google Shopping Ads
Article:
How to Set Up Google Ads for Your Shopify Store
Introduction:
Hey, my name is Matt Riley, and in this video, I'm going to show you exactly how to set up Google Ads for your Shopify store. Google Ads is currently one of the most profitable ways to make money with Google, and in this tutorial, I'll guide you through the step-by-step process. By the end of this article, you'll have a fully functional Google Ads account and be ready to start running effective advertising campaigns for your Shopify store.
Pre-Requirements for Setting Up Google Ads:
Before diving into the setup process, there are a few pre-requirements you need to fulfill. Firstly, make sure you have at least one product added to your Shopify store. Google Shopping Ads, which we'll be using, require product listings to get started. Additionally, ensure that you have your email address, phone number, and physical address publicly listed on your website. Google Ads requires these details to comply with its policies. Finally, make sure you have legal pages such as terms and conditions, privacy policy, and refund policy publicly available on your website.
Creating a Google Ads Account:
To begin setting up Google Ads, go to google.com and search for "Google Ads." Click on the first result or visit ads.google.com directly. Make sure you are logged in to your separate Gmail account or the Gmail account you want to use for Google Ads. Click on "Switch to Expert Mode" and select "Create an account without a campaign." This will allow us to set up the account in expert mode and skip unnecessary steps.
Setting Up Google Merchant Center:
Next, go to google.com and search for "Google Merchant Center." Click on the first result and select "Get Started" to create an account. Provide your business name, preferably the same name as your Shopify store, and choose the location where you want customers to check out (typically your website). Select Shopify as the platform and proceed with the account creation process. Once your account is created, we'll need to adjust some settings in the Merchant Center.
Adding Products to Shopify Store:
Assuming you already have products added to your Shopify store, we'll now sync them with the Merchant Center. In the Merchant Center, set up tax settings according to your business needs. If you're dropshipping, select "Don't charge sales tax for any state" unless your business requires it. Configure shipping settings for the United States, specifying handling time, transit time, and rates. If you're dropshipping, you may set a fixed shipping rate or offer free shipping. Save the settings and proceed.
Verifying and Claiming Website URL:
Before proceeding further, verify and claim your website URL in the Merchant Center. Follow the provided instructions to add a meta name code to your Shopify store's theme.liquid file. Once added, verify the URL in the Merchant Center. If everything is set up correctly, your store's URL will be verified. Claim the URL to establish the connection between your store and the Merchant Center.
Installing Google Shopping App:
To optimize your Google Ads and product listings, install the "Feed for Google Shopping" app from the Shopify app store. Look for the app developed by Simprosis Infomedia, with a high rating of 4.9 stars. Install the app and log in using the same Gmail account associated with your Google Ads and Merchant Center accounts. Additionally, grant necessary permissions for seamless integration between the app and your accounts.
Linking Google Ads and Merchant Center Accounts:
To link your Google Ads and Merchant Center accounts, go to the Merchant Center's settings and click on "Linked accounts." Ensure that the account number displayed matches your Google Ads account. If it does, click on "Link" to establish the connection. Now, head back to Google Ads, navigate to the linked accounts section, and verify that the merchant center is properly linked. This step enables seamless product advertising through Google Shopping Ads.
Setting Up Google Remarketing and Conversion Tracking:
For effective tracking and optimization, set up Google remarketing and conversion tracking in Google Ads. Go to the "Tools and Settings" section and select "Linked accounts." Under the Google Merchant Center, click on "Details" and proceed to "View details." Approve the linked accounts to activate conversion tracking, allowing you to track purchases, cart activities, and other conversions. Ensure that all four linked accounts display as active to confirm successful integration.
Creating a Shopping Campaign:
In Google Ads, click on "New campaign" and select "Sales" and "Shopping" as the campaign type. If your Merchant Center account is properly linked, choose the country, such as the United States, where you want your ads to run. Use the default settings for now, such as manual CPC bidding and a daily budget that suits your budget. Start with a reasonable amount, like $20 per day. Save the settings, and your shopping campaign is ready to go.
Entering Billing Information:
To activate your ad campaigns, enter your billing information in Google Ads. This step ensures that your ads can start running smoothly without any disruptions. Double-check your payment details to ensure accuracy. Once you've added your billing information, your ads will be eligible to appear on relevant search results and partner websites.
Adapting to Merchant Center Approval Process:
After submitting your products for approval in the Merchant Center, be patient with the approval process. Depending on various factors, it can take a few days for Google to review and approve your products. During this time, make sure to comply with any supplementary requests or requirements to expedite the approval process.
Exploring More Options to Grow:
While waiting for the approval, explore additional options available in the Merchant Center to promote your products. Look for opportunities to advertise your products through Google Shopping Ads, which will significantly enhance your advertising reach. Once your products are approved, add the necessary product data to activate your Google Shopping Ads.
Adding Product Data to Google Shopping Ads:
Once your products are approved in the Merchant Center, you can proceed to add the product data to Google Shopping Ads. Visit the Merchant Center and navigate to the "Programs" section. Click on "Get Started" to begin the process. Follow the provided instructions to add and optimize your product data for Google Shopping Ads. Activate the program to start running your highly targeted ads for maximum visibility and sales on Google.
In conclusion, setting up Google Ads for your Shopify store can significantly boost your online presence and drive targeted traffic to your products. By following the step-by-step guide provided in this article, you can establish a robust advertising strategy and tap into the immense opportunities offered by Google Ads. Don't miss out on the potential to grow your business and increase sales with effective Google Ads campaigns.
