Magento vs Shopify: Choosing the Best E-commerce Platform

Magento vs Shopify: Choosing the Best E-commerce Platform

Table of Contents:

  1. Introduction
  2. Pricing Comparison
  3. Theme Options
  4. Ease of Use
  5. Extensions and Add-Ons
  6. Specification Designs
  7. Usability
  8. Performance
  9. Coupons and Discounts
  10. Similarities between Shopify and Magento
  11. Things to Know Before Setting Up a Shopify Store
  12. Things to Know Before Setting Up a Magento Store
  13. Verdict



In this comprehensive comparison between Shopify and Magento, we will explore the key differences and similarities between these two popular e-commerce platforms. We will delve into pricing, theme options, ease of use, extensions and add-ons, specification designs, usability, performance, coupons and discounts, and more. By the end of this article, you will have a better understanding of which platform is better suited for your e-commerce needs.

1. Pricing Comparison

The pricing structure of Shopify and Magento sets them apart from each other. Shopify is a hosted platform, which means that all the hosting costs are included in your subscription. On the other hand, Magento is a self-hosted platform, and you have to pay for extensions, domain, security, and other services. Initially, Shopify may appear to be more expensive, but there are extra charges for themes and apps. Magento, on the other hand, allows you to pay only for what you require. Overall, Shopify offers a simpler and straightforward pricing model.

Pros of Shopify:

  • Pricing is simple and straightforward
  • Convenient cost of using themes

Cons of Shopify:

  • Additional charges for themes and apps

Pros of Magento:

  • Cost incurred only depends on your requirements

Cons of Magento:

  • Initial setup costs for extensions, security, and other services

2. Theme Options

When it comes to themes, Shopify offers a couple of free options, making it convenient for beginners who want to test the platform without spending any money. However, premium themes come at an additional cost and are not as flexible as the ones offered by Magento. The themes provided by Magento may have a higher price tag, but they can be personalized in multiple ways, including creating a theme from scratch if you have the necessary funds and coding knowledge. Additionally, all Shopify themes are mobile-optimized, ensuring compatibility across devices and allowing customization of color palettes, images, and social media feeds. Magento, on the other hand, provides flexibility in themes by allowing the addition of unique features.

Pros of Shopify:

  • Free themes for beginners to try out
  • Mobile-optimized and customizable

Cons of Shopify:

  • Premium themes come with additional costs

Pros of Magento:

  • Themes can be personalized in multiple ways
  • Flexibility to add unique features

3. Ease of Use

Shopify's usability sets it apart from Magento. With Shopify, you don't need any experience to get started. It is designed to be user-friendly and requires no advanced knowledge of coding or technology. On the other hand, Magento requires a steeper learning curve and advanced coding knowledge to set up your online store. While Magento offers complete control over your website, it can be overwhelming for beginners. Shopify, on the other hand, allows you to focus on your business without worrying about the website.

Pros of Shopify:

  • User-friendly interface suitable for beginners
  • No need for advanced coding knowledge

Cons of Shopify:

  • Learning how to use it effectively is recommended

Pros of Magento:

  • Complete control over your website

Cons of Magento:

  • Requires advanced coding knowledge

4. Extensions and Add-Ons

Both Shopify and Magento offer a wide range of extensions and add-ons to enhance the functionality of your e-commerce store. Shopify boasts over 4,200 apps that allow you to add features and boost product sales. While some of these apps come at an additional cost, they are easy to install from the app store and constantly evolving to expand website functionality. Magento, on the other hand, provides over 5,000 extensions through the Magento marketplace. These extensions do not require any coding knowledge to implement and greatly aid in improving sales. For example, the pre-order extension automatically sends emails of available products to potential customers.

Pros of Shopify:

  • Wide range of apps available
  • Continuous development of functionality

Cons of Shopify:

  • Some apps come at an additional cost

Pros of Magento:

  • Large variety of extensions available
  • Easy implementation without coding knowledge

5. Specification Designs

In terms of specification designs, Shopify wins in terms of providing free themes that give beginners a trial opportunity. The themes offered by Shopify are responsive and can be used across different devices. On the other hand, Magento's themes are customizable with the option to add animations and newsletter functionality. While the available themes are convenient for enterprises, setting up a small business on this platform may not be cost-effective.

6. Usability

When it comes to usability, Shopify outshines Magento due to its user-friendly interface. This makes it easier for beginners to navigate and operate their online stores. Magento, on the other hand, can be challenging for non-technical users as it requires advanced coding knowledge. Shopify's simplicity and ease of use allow users to focus on their business rather than the complexities of website management.

7. Performance

Shopify ensures stability and reliability in terms of performance. As a hosted platform, it takes care of all the technical aspects and guarantees a stable website. On the other hand, Magento's performance speed relies on the web host. This can pose challenges if the chosen web host does not provide efficient performance. For a seamless and hassle-free experience, Shopify is the recommended choice.

8. Coupons and Discounts

Magento offers a distinct advantage when it comes to coupons and discounts. Its platform supports a wider range of coupon and discount functionality compared to Shopify. This feature can be highly beneficial for businesses looking to implement various promotional strategies to boost sales.

9. Similarities between Shopify and Magento

Despite their differences, Shopify and Magento share some common features. Both platforms offer similar store functionalities such as shopping carts, product pages, checkout modules, and promotion tools. While Shopify requires the use of apps to access these functions, the outcome is similar. They also provide themes that allow customization to showcase products effectively. Furthermore, both platforms offer SEO capabilities to enhance the visibility of your website.

10. Things to Know Before Setting Up a Shopify Store

Before starting an online store on Shopify, there are a few factors to consider. One must be aware that the overall costs on Shopify can exceed what you would spend on Magento. In addition to the monthly or yearly subscription, there are added costs for installing apps and purchasing themes. Shopify offers different versions, such as Lite, Plus, and POS, catering to different business sizes and requirements. It is essential to carefully select the right plan that suits your products and ensures a smooth experience for your customers. Notable features of Shopify include abandoned cart recovery and a supportive community that allows interactions with other e-merchants and experts.

11. Things to Know Before Setting Up a Magento Store

Setting up an online store on Magento requires a different set of considerations. While the installation and setup process is free, it demands advanced coding knowledge to start. Users may need to hire a web developer for the initial setup. There is a monthly payment for web hosting, which, although lower compared to Shopify subscriptions, still adds to the overall cost. Magento offers a variety of customizable themes and complete control over your website. However, it is important to note that Magento is better suited for enterprises due to the expertise required and cost implications.

12. Verdict

After considering all the factors, it is clear that Shopify stands out as the better e-commerce platform for most users. It caters to both beginners and enterprises, offering a user-friendly interface, a wide range of apps, and stable performance. Although Shopify may have higher prices, the advantages such as the 14-day free trial and free themes outweigh the cost. Magento, on the other hand, is suitable for big businesses with a larger budget and in-house marketing teams. However, Shopify can provide similar functionality and is easier to set up and use.


  1. Shopify offers a simpler and more straightforward pricing model compared to Magento's self-hosted platform.
  2. Shopify provides free themes for beginners to try out, while Magento allows for greater customization.
  3. Shopify is user-friendly and does not require advanced coding knowledge, making it suitable for beginners.
  4. Both Shopify and Magento offer a wide range of extensions and add-ons to enhance the functionality of your e-commerce store.
  5. Shopify ensures stability and reliability in terms of performance, while Magento's performance depends on the chosen web host.
  6. Magento offers more advanced coupon and discount functionality compared to Shopify.
  7. Despite their differences, both Shopify and Magento offer similar store functionalities and SEO capabilities.


Q: Can I use both Shopify and Magento for the same store? A: While it is technically possible to use both platforms simultaneously for the same store, it is not recommended. It is more efficient to choose just one platform based on your specific needs and requirements.

Q: Can I customize themes on both Shopify and Magento? A: Yes, both platforms offer customization options for themes. However, Magento provides more flexibility in terms of adding unique features.

Q: Which platform is more suitable for a small business? A: Shopify is generally more suitable for small businesses due to its simplicity, user-friendly interface, and cost-effective pricing plans.

Q: Can I upgrade my Shopify plan if my product count exceeds the limit? A: Yes, you can upgrade your Shopify plan if you exceed the product limit. It is recommended to choose a plan that suits your product range during the 14-day free trial.

Q: Do I need coding knowledge to set up a Magento store? A: Yes, Magento requires advanced coding knowledge to set up and customize your online store. Hiring a web developer may be necessary for the initial setup process.

I am a shopify merchant, I am opening several shopify stores. I use ppspy to find Shopify stores and track competitor stores. PPSPY really helped me a lot, I also subscribe to PPSPY's service, I hope more people can like PPSPY! — Ecomvy

Join PPSPY to find the shopify store & products

To make it happen in 3 seconds.

Sign Up
App rating
Shopify Store
Trusted Customers
No complicated
No difficulty
Free trial