Launch New Product on Shopify
Table of Contents:
- Introduction
- Editing the Image in Photoshop
- Using Canva to Create Social Media Assets
- Creating the Product Page in Shopify
- Sending an SMS Campaign with SMS Bump
- Creating an Email Newsletter with Shopify Email
- Posting the Social Media Assets on Instagram
- Monitoring the ROI of the Campaigns
- Summary of Steps
- Conclusion
Introduction
Hey guys, it's the Ecom Bull here! Today, I want to show you exactly what I do when posting a new product. In this article, you'll discover the steps I take and the apps I use to create an SMS blast, an email newsletter, and post the product on social media. So, let's dive right in!
Editing the Image in Photoshop
The first step in my process is editing the product image in Photoshop. This allows me to create a visually appealing image that will catch the attention of potential customers. I save the edited image as a JPEG or PNG with transparency, making it easy to use on Canva.
Using Canva to Create Social Media Assets
Next, I head over to Canva.com, where I use the free version of the platform to create social media assets. Canva is incredibly user-friendly and makes it fast and easy to edit videos for posting on various social media platforms. I search for a story ad template that aligns with the product and customize it to my liking. This step ensures that the social media post has a cohesive and appealing design.
Creating the Product Page in Shopify
With the social media assets ready to go, it's time to create the product page in Shopify. It's crucial to add an SKU to your product as it helps with linking to other selling channels and shipping apps. Once the product is live in the store, it's ready to be promoted.
Sending an SMS Campaign with SMS Bump
To reach our subscribers effectively, I use the SMS Bump app for Shopify. It's my preferred choice among several options as it offers excellent features and affordability. While the app is free to install, sending text messages requires purchasing credits. The prices for text messages are reasonable, and it's worth the investment. Setting up the SMS campaign involves selecting the recipient list, crafting a compelling message with a shortened tracking URL, and adding an image for better conversions.
Creating an Email Newsletter with Shopify Email
In addition to SMS, I also utilize email marketing to promote the new product. Shopify Email is my go-to app for creating email newsletters. It's free, simple to use, and provides templates to make the process smooth. The goal here is to design a mobile-friendly email that highlights the product image, a brief description, a link to the product page, and a call-to-action.
Posting the Social Media Assets on Instagram
Once the SMS campaign and email newsletter are set up, I proceed to post the social media assets on Instagram. I upload the video prepared on Canva and utilize the shopping widget to tag the product. This enables users to easily explore and purchase the product directly from the post.
Monitoring the ROI of the Campaigns
After implementing the campaigns, it's crucial to monitor and analyze their performance. I keep track of the conversions and sales generated from the SMS campaign, email newsletter, and social media posts. By regularly assessing the return on investment (ROI), I gain insights into which marketing channels are most effective for driving sales.
Summary of Steps
To summarize, my product promotion process includes editing the image in Photoshop, using Canva to create social media assets, creating the product page in Shopify, sending an SMS campaign with SMS Bump, creating an email newsletter with Shopify Email, posting the social media assets on Instagram, and monitoring the ROI of the campaigns.
Conclusion
By following this step-by-step approach, I've been able to effectively promote new products and achieve significant results. Remember, engaging customers through various marketing channels is key to driving conversions and maximizing sales. So, give these strategies a try and watch your e-commerce business thrive!
Highlights
- Learn how to effectively promote new products using SMS marketing, email newsletters, and social media
- Discover the tools and apps that streamline the product promotion process
- Understand the importance of monitoring ROI to optimize campaign performance
Frequently Asked Questions (FAQ)
Q: How much does it cost to send text messages using the SMS Bump app?
A: The SMS Bump app is free to install, but sending text messages requires purchasing credits. The prices for text messages are affordable, allowing you to reach your subscribers without breaking the bank.
Q: Which social media platforms can I post the social media assets on?
A: While this article focuses on posting on Instagram, the social media assets created using Canva can be used on various platforms such as Facebook, Twitter, and Snapchat. Adapt the content to suit the platform's requirements.
Q: How long should I wait to assess the success of the campaigns?
A: It's essential to give the campaigns some time to generate results. While SMS messages often result in quick conversions, emails and social media posts may continue to generate sales over a few days. However, analyzing the ROI after 24 hours will provide initial insights into the campaigns' effectiveness.
Q: Are there any tips for creating effective email newsletters?
A: Yes! When creating an email newsletter, keep it simple and mobile-friendly. Focus on highlighting the product image, providing a brief description, and adding a clear call-to-action. Additionally, personalize the email by addressing recipients by their first names to enhance engagement.
Q: How can I increase the ROI of my product promotion campaigns?
A: To increase the ROI of your campaigns, consider A/B testing different approaches and content variations. Monitor the performance of each campaign element and make data-driven adjustments. Additionally, regularly analyze customer feedback and preferences to adapt your strategies accordingly.
