Is Shopify Emails App Worth It? Honest Review by

Is Shopify Emails App Worth It? Honest Review by

Table of Contents:

  1. Introduction
  2. The Impact of Adding Apps to Your Shopify Store
  3. Review of Shopify Emails App 3.1 Installation and Dashboard 3.2 Creating an Email 3.3 Customizing the Email 3.4 Testing the Email on Mobile
  4. Competition Analysis 4.1 Klaviyo 4.2 Omnisend 4.3 AC Marketing Automation 4.4 Drip 4.5 SendinBlue 4.6 Saguna 4.7 Smart Mail
  5. Ratings and Reviews
  6. Pricing
  7. Conclusion
  8. Check Your Shopify Store Performance

Review of Shopify Emails App

Email marketing is an essential strategy for any eCommerce business, and Shopify offers its own email marketing app known as Shopify Emails. In this review, we will explore the features, usability, and overall performance of this app.

1. Introduction As an experienced Shopify expert, I understand the importance of speed optimization for your online store. Adding apps to your Shopify store, even free ones, can impact the speed and ultimately affect your store's conversion rate. In this review, we will dive into Shopify Emails and analyze its impact on your store's performance.

2. The Impact of Adding Apps to Your Shopify Store Before we delve into the features of Shopify Emails, let's discuss why it's crucial to be cautious when adding apps to your Shopify store. Every app you install adds code to your store, and even if you uninstall the app later, the code remains, leading to a slower website. This slowdown can directly affect your store's conversion rate and ultimately impact your revenue.

3. Review of Shopify Emails App Shopify Emails is an email marketing app developed by Shopify. With a tree-like rating of 3.3 out of 5 stars, it promises to be a useful tool for your email marketing campaigns. Let's take a closer look at its features and functionality.

3.1 Installation and Dashboard Installing Shopify Emails is a breeze, and once it's set up, you can access the app dashboard. The dashboard offers a clean and user-friendly interface. Upon entering, you'll notice there is only one option available – creating an email. Let's explore this further.

3.2 Creating an Email Clicking on the "Create an email" option opens a new window where you can choose from branded templates or previous emails. Since we just installed the app, there are no previous emails to select from. However, the branded templates section provides six options, including featured products, sales announcements, and sales and deals. It's worth noting that additional templates are continuously being added.

3.3 Customizing the Email Once you've decided on a template, you'll be directed to the content page. The customization options may not be extensive, but you can easily edit text, buttons, images, and more to personalize the email. Additionally, the app allows you to adapt the email for mobile or desktop viewing preferences.

3.4 Testing the Email on Mobile To ensure the email appears correctly on mobile devices, Shopify Emails provides a test button located in the top-right corner of the dashboard. By clicking this button, you can send a test email and evaluate its appearance on your mobile device. This feature ensures a seamless user experience for your customers.

4. Competition Analysis Before installing Shopify Emails, it's essential to consider other email marketing apps available in the market. Here are some notable competitors worth checking out:

4.1 Klaviyo Being the market leader in email marketing apps, Klaviyo offers extensive features and capabilities. For a detailed review, refer to our dedicated video on Klaviyo.

4.2 Omnisend Omnisend is another robust email marketing automation platform that provides advanced targeting and segmentation options. Check out our comprehensive review of Omnisend for more information.

4.3 AC Marketing Automation AC Marketing Automation is a powerful email marketing solution that offers various automation features to streamline your campaigns. We have reviewed AC Marketing Automation in detail, so make sure to watch the video.

4.4 Drip Drip is known for its automation capabilities and comprehensive email marketing features. If you're interested, we have a dedicated video reviewing Drip as well.

4.5 SendinBlue SendinBlue is a popular choice for email marketing with its user-friendly interface and automation functionalities. To learn more, watch our detailed review of SendinBlue.

4.6 Saguna Saguna is a lesser-known email marketing app but still worth considering. You can find more information about Saguna in our dedicated video review.

4.7 Smart Mail Smart Mail is another email marketing app that offers various features to optimize your campaigns. Explore our detailed review to see if it fits your requirements.

5. Ratings and Reviews Shopify Emails currently holds a rating of 3.3 out of 5 stars. It's important to note that ratings can be subjective, and even the best apps have negative reviews. It's recommended to read through the reviews in detail to gain a better understanding of the app's strengths and weaknesses.

6. Pricing One of the advantages of Shopify Emails is its pricing structure. The app is free for up to 2,500 emails. This presents a great opportunity for beginners to venture into email marketing without incurring costs. Once you exceed the 2,500 email limit, the pricing is set at $1 per thousand emails. This affordability allows you to scale your email marketing efforts as your business grows.

7. Conclusion In conclusion, Shopify Emails is a viable email marketing app provided by Shopify. Its user-friendly interface, customization options, and affordability make it an attractive choice for beginners and small businesses. However, it's crucial to consider the competition and assess your specific marketing requirements before making a final decision.

8. Check Your Shopify Store Performance Remember, while adding apps like Shopify Emails can enhance your marketing strategies, it's essential to monitor your store's overall performance. Visit to examine your Shopify store's speed and ensure optimal user experience.


Q: Can I uninstall Shopify Emails without affecting my store's speed? A: Uninstalling Shopify Emails will not remove the code it added to your store. To maintain optimal speed, it's recommended to remove unused apps entirely from your store.

Q: Is Shopify Emails suitable for large-scale email marketing campaigns? A: While Shopify Emails offers basic email marketing features, it may not be the best choice for extensive and complex campaigns. Consider other options like Klaviyo or Omnisend for more advanced functionality.

Q: Can I use Shopify Emails for automated email workflows? A: Shopify Emails provides limited automation capabilities. If you require advanced automation features, consider using apps like AC Marketing Automation or Drip.

Q: Is there customer support available for Shopify Emails? A: Shopify offers customer support for all its apps, including Shopify Emails. You can reach out to their support team for assistance with any issues or queries you may have.

Q: What are the potential drawbacks of using Shopify Emails? A: Some users have reported limited customization options and a lack of advanced features compared to other email marketing apps. It's recommended to evaluate your specific needs before deciding if Shopify Emails is the right fit for your business.

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