How I Scaled My Agency to $10k a Month in Just 30 Days

How I Scaled My Agency to $10k a Month in Just 30 Days

Table of Contents:

  1. Introduction
  2. The Story of Scaling My Agency to $10k a Month 2.1 The First Client 2.2 The Drought 2.3 The Turning Point 2.4 Signing Four Clients in a Week 2.5 The Journey from Zero to $10k
  3. Making Your Agency Your Entire Life 3.1 Cutting Out Distractions 3.2 Going into Monk Mode 3.3 Focusing on Outreach 3.4 Transitioning to Warrior Mode
  4. Breaking the Four-Minute Mile in Your Head 4.1 Finding Inspiration 4.2 Watching Student Success Interviews 4.3 Having the Right Guidance
  5. Conclusion

The Story of Scaling My Agency to $10k a Month

In this article, I will share with you the exact steps I took to scale my agency to $10k a month in just 30 days. Not only did I accomplish this feat, but my students who followed the same steps also achieved remarkable success. After reading this article, you will reconsider what is possible for your SMMA journey. Before diving into the details, let's first announce the winner of the latest gadgy giveaway. Congratulations to [Winner's Name]!


Scaling an agency to $10k a month within a short timeframe may seem like an impossible task, but my story and the experiences of the Grey Agency community prove otherwise. In this article, I will reveal the strategies that have led to extraordinary results and provide you with a step-by-step guide to replicate this success. If you're ready to commit to the journey of scaling your agency rapidly, buckle up and let's dive in.

The First Client

My journey towards scaling my agency began in August 2016 when I secured my first client. I initially pitched a fee of £300, but realizing its undervaluation, I increased it to £380 per month. Despite the excitement of landing my first social media marketing client, I faced a six to seven-month dry spell in client acquisition. I diligently followed the conventional practices of sending out proposals, attending in-person meetings, and offering free trials, but to no avail. It wasn't until February 2017, after a video campaign for a client in Holland, that I experienced a turning point.

The Drought

During this drought period, I traveled to Holland to work on a one-off gig for a client. Although it wasn't a typical social media marketing client, the experience of traveling for my work inspired me to commit fully to my agency's growth. The realization that I wanted to go all out and scale my agency fueled my determination. It took a couple more weeks, but by mid-March, the tide began to turn.

The Turning Point

Within a week, I signed four clients, and this rapid influx of clients affirmed the phrase "when it rains, it pours." One of my first clients was Athlete (now rebranded as Genflow), a company that collaborates with influential individuals to create physical and digital products. The retainer for this client was £1,900 per month, which made me feel like I had finally made it. The following day, I signed a personal trainer as a client for £1,500 per month. Within a week, I added two more clients, a cooking show and another personal trainer, bringing my total monthly retainers to a significant figure.

Signing Four Clients in a Week

The experience of signing four clients in a week was a game-changer. It proved that scaling an agency to $10k a month was possible within a short timeframe. However, this level of success required extraordinary action and a willingness to embrace the concept of "when it rains, it pours." This meant making my agency my entire life and eliminating distractions.

Making Your Agency Your Entire Life

To achieve extraordinary results, it's crucial to dedicate yourself fully to your agency's growth. This involves cutting out distractions and adopting a single-minded focus on outreach. Although I do not recommend neglecting other aspects of your life permanently, during the scaling phase, it's necessary to go into what I call "monk mode."

Cutting Out Distractions

Eliminating distractions such as excessive social media usage, coffee catch-ups, and non-essential activities is a critical first step. By simplifying your lifestyle and committing to your agency, you can alleviate unnecessary burdens and streamline your journey to $10k a month.

Going into Monk Mode

During my scaling period, I made my agency the center of my life. As a high-school student at the time, I used my class time to conduct outreach, read business books, and learn about entrepreneurship. I was focused, determined, and willing to sacrifice socializing and other non-essential activities to make progress. While I don't recommend this extreme approach for everyone, adopting a monk mode mentality can help you achieve extraordinary results.

Focusing on Outreach

The key to scaling from zero to $10k a month is making outreach the centerpiece of your business. Forget about optimizing your website, building brand playbooks, or other peripheral activities. Outreach is the only activity that truly drives your agency forward at this stage. Remember, until you reach $10k a month, anything else is merely an excuse.

Transitioning to Warrior Mode

Once you've achieved $10k a month in retainers, you can refine and optimize your processes. But during the initial scaling phase, you need to enter warrior mode and focus relentlessly on outreach. Sign clients, set up your business domain and email, and if necessary, hire contractors to deliver services. Spend 80% of your available time each day on outreach, and optimize for maximum efficiency.

Breaking the Four-Minute Mile in Your Head

To accomplish extraordinary goals, you must believe in your capabilities. Breaking the proverbial four-minute mile starts by getting inspired and cultivating a growth mindset. Find sources of inspiration, such as watching interviews with successful entrepreneurs or documentaries that showcase remarkable achievements. In my case, I highly recommend watching the weekly student interviews on my channel, where you will witness firsthand the incredible results achieved by members of the Grey Agency community.

Having the Right Guidance

Having the right guidance and support can make a significant difference in your journey. That's why I encourage you to watch my updated 2021 case study and claim your free plug-in place from my paid course. If you have further questions or want personalized guidance, book a call with Christian, my student success manager. Remember, you are capable of far more than you can imagine.


Scaling your agency to $10k a month in just 30 days is an audacious goal, but with the right strategies and a determined mindset, it is entirely possible. By making your agency the center of your life, focusing on outreach, and breaking limiting beliefs, you can achieve extraordinary results. Remember, it's not just about working harder but working smarter and with unwavering dedication. So, embrace the journey, stay inspired, and believe in your potential to scale your agency rapidly.

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