Grow Your Email List with Effective Pop-ups
Table of Contents
Introduction
- Who is Elle McCann?
- The question of pop-ups on Shopify
Pros and Cons of Pop-ups
Tips for Effective Pop-ups
- Give a clear incentive or value
- Don't annoy your customers
- Use exit intent pop-ups
How to Use Pop-ups to Grow Your Email List
- Capture important information
- Set up a series of welcome emails
- Upsell later to purchase from you
Conclusion
- Pop-ups done correctly are great
- Share your thoughts
Should You Have Pop-ups on Your Shopify Store?
Are you considering using pop-ups on your Shopify store to incentivize people to sign up for your email newsletter list? As a Shopify expert for over five years, I get this question a lot. The short answer is yes, but there are definitely some pros and cons to consider.
As a consumer, I can understand why some people hate pop-ups. Often, they are done incorrectly, and as soon as you get to a site, you're hit with a pop-up asking you to sign up and give over your email address. This can be annoying and frustrating, especially if you're just starting to figure out what the brand is and what products they sell.
However, as a marketer, I absolutely love pop-ups because they're a great way to grow your email newsletter list size and continue to reach out to potential customers who may not have bought from you the first time. So, let's go through some right ways to do pop-ups on your Shopify site.
Pros and Cons of Pop-ups
Pros
Pop-ups are a great way to grow your email list and reach out to potential customers who may not have bought from you the first time. They can also be used to offer discounts or free downloadable guides, which can be a great incentive for people to sign up.
Cons
Pop-ups can be annoying and frustrating for customers, especially if they are done incorrectly. They can also be seen as intrusive and may cause people to leave your site altogether.
Tips for Effective Pop-ups
Give a Clear Incentive or Value
When using pop-ups, it's important to make sure that you are giving a clear incentive or value for people to sign up. Don't just have a pop-up that says, "Hey, sign up for my email newsletter list." Instead, offer something of value to them, like a free downloadable guide or a discount code.
Don't Annoy Your Customers
It's important to make sure that you're not annoying your customers with pop-ups. Instead of having a pop-up show immediately when someone gets on your site, consider using an exit intent pop-up. This type of pop-up will only show when someone is about to leave your site, and it can be a great way to capture important information from them.
Use Exit Intent Pop-ups
To use an exit intent pop-up, you will need a third-party app. There are a few different ones in the Shopify app store that you can check out. What this type of pop-up does is track the user's cursor, and as soon as it's starting to go away from the main window area of the site, like they're going to close out of the browser or the tab, it will pop up and have the incentive for them to sign up for your list.
How to Use Pop-ups to Grow Your Email List
Using pop-ups can be a great way to grow your email list and reach out to potential customers who may not have bought from you the first time. Here are some tips on how to use pop-ups effectively:
Capture Important Information
Even if someone is about to leave your site, it's still important to capture their information. You can set up a series of welcome emails to target them once they've signed up and tell a little bit more about your business and address any pain points that they have.
Set Up a Series of Welcome Emails
Setting up a series of welcome emails can be a great way to introduce yourself to new subscribers and tell them more about your business. You can also use these emails to address any pain points that they may have, like price or shipping, that may have caused them to not purchase from you in the first place.
Upsell Later to Purchase from You
Once someone has signed up for your email list, you can use it to upsell them later to purchase from you. You can send them special offers or discounts, or you can simply keep them updated on new products or services that you offer.
Conclusion
Pop-ups done correctly can be a great way to grow your email list and reach out to potential customers who may not have bought from you the first time. However, it's important to make sure that you're not annoying your customers and that you're giving them a clear incentive or value for signing up. So, what do you think? Do you have pop-ups on your site now, or is that something that you've been considering? Share your thoughts in the comments below.
Highlights
- Pop-ups can be a great way to grow your email list and reach out to potential customers who may not have bought from you the first time.
- It's important to make sure that you're not annoying your customers with pop-ups.
- Use an exit intent pop-up to capture important information from customers who are about to leave your site.
- Set up a series of welcome emails to introduce yourself to new subscribers and address any pain points that they may have.
- Use your email list to upsell customers later to purchase from you.
FAQ
Q: Are pop-ups effective for growing your email list?
A: Yes, pop-ups can be a great way to grow your email list and reach out to potential customers who may not have bought from you the first time.
Q: How can I make sure that my pop-ups aren't annoying my customers?
A: To make sure that your pop-ups aren't annoying your customers, consider using an exit intent pop-up. This type of pop-up will only show when someone is about to leave your site, and it can be a great way to capture important information from them.
Q: What should I offer as an incentive for people to sign up for my email list?
A: When using pop-ups, it's important to make sure that you are giving a clear incentive or value for people to sign up. Don't just have a pop-up that says, "Hey, sign up for my email newsletter list." Instead, offer something of value to them, like a free downloadable guide or a discount code.
